Digital Marketing Archives - Page 2 of 49

SEO Content Has a Packaging Problem — Whiteboard Friday

In this episode, Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue.

Digital Marketing

27 Jun 2025

2025 real estate social media marketing: Tips + free template

These social media real estate tips will help you become an unstoppable lead-generating machine.
The post 2025 real estate social media marketing: Tips + free template appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

27 Jun 2025

Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad.

Digital Marketing

26 Jun 2025

The 10 best AI copywriting tools (free and paid!) in 2025

In 2025, AI writing assistance isn’t limited to standalone apps — it’s being built into the platforms marketers already use.
The post The 10 best AI copywriting tools (free and paid!) in 2025 appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

26 Jun 2025

AI Visibility: How to Track & Grow Your Brand Presence in LLMs

AI visibility is how often your brand is mentioned by tools like ChatGPT, Gemini, and Perplexity. Learn how to track and grow your LLM presence with our expert-backed guide.

Digital Marketing

26 Jun 2025

What is social AI? The ChatGPT alternative for social marketers explained

Social AI is a new kind of artificial intelligence that pulls in real-time data from social platforms. See how it can help you work smarter with competitive insights, sentiment analysis, and tactical tips delievered in your brand voice.
The post What is social AI? The ChatGPT alternative for social marketers explained appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

25 Jun 2025

What Is a Markup Language? [+ 7 Examples]

A markup language is a system for defining the structure, presentation, or purpose of text within a document.

Digital Marketing

25 Jun 2025

Secrets of savable content: How to create content buyers come back for

Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent years.

Digital Marketing

25 Jun 2025

How to get AI to write copy in your brand voice — from picking the right platform to training your GPT

When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence.

Digital Marketing

25 Jun 2025

Making AI Your Team’s New Creative Superpower

AI isn’t killing creativity, but redefining it. When AI acts as a co-creator, it‘s how we can stay creative when our timelines are shrinking and our teams are overwhelmed.

Digital Marketing

25 Jun 2025

Why Sustainable Growth Demands The Right Mix Of Paid And Organic

With rising acquisition costs, stricter privacy laws, and AI-driven black boxes reshaping attribution, the traditional ad-only model no longer holds. Here‘s how to build a strategic balance of organic and paid marketing

Digital Marketing

25 Jun 2025

How To Best Blend Product-Led And Sales-Assisted Growth

In B2B SaaS, product-led growth (PLG) has become a powerful engine for early traction. But when it‘s time to scale to enterprise? You’ll need to build on it with sales-assisted growth. Lisa Vecchio explains how.

Digital Marketing

25 Jun 2025

How To Prove (And Improve) SEO Performance At An Enterprise Level

While many CMOs and growth leaders chase traffic and rankings, these lagging indicators tell you little about the real-time impact of your strategy. Instead enterprises must shift toward leading indicators as these metrics predict future SEO success.

Digital Marketing

25 Jun 2025

Use The Brand Control Quadrant to Reclaim Your Brand Narrative

The Brand Control Quadrant is a framework to regain narrative control in the face of AI-driven search, multimodal discovery, and generative content summarization. Here‘s how to use it.

Digital Marketing

25 Jun 2025

5 Ways To Make Brand Impact More Quantifiable

You’ve invested heavily in brand. But how do you know if it’s working? Brand performance can and needs to be measured, but this measurement must come with rigor, structure, and business relevance. Here‘s how.

Digital Marketing

25 Jun 2025

Why AI Search Is The New Reality For Brands

Organic search isn‘t disappearing, but how it works, who controls it, and what drives visibility have changed radically. And this presents a big opportunity for enterprise brands.

Digital Marketing

25 Jun 2025

How AI Is Already Shaping Your Brand Narrative

Your brand is no longer just what you say to your audiences. If you’re not actively managing your algorithmic footprint, AI systems will define your brand for you. And it may not be accurate—or favorable.

Digital Marketing

25 Jun 2025

Hootsuite ranked #1 in social listening: G2 Summer 2025 Report

G2 named Hootsuite the #1 platform for social listening, analytics, and management in its Summer 2025 reports. See why top teams choose us.
The post Hootsuite ranked #1 in social listening: G2 Summer 2025 Report appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

25 Jun 2025

Make space for customers to see their business as part of yours

I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions from one tiny, seemingly insignificant detail: when their photo model bent their knee.

Digital Marketing

25 Jun 2025

How to Disavow Backlinks (+ Find Out if You Really Should)

Learn how to disavow backlinks, when it‘s necessary, and how to create and submit a disavow file to Google.

Digital Marketing

24 Jun 2025

How Google’s AI Mode Compares to Traditional Search and Other LLMs [AI Mode Study]

We looked at over 150k unique citations to see how AI Mode compares to other LLMs in how it cites domains.

Digital Marketing

24 Jun 2025

How to prepare for, navigate, and thrive through summer slumps — according to marketing experts

Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts to heat up. Clients pause new projects. Content calendars fill with refreshes and lighter lifts. And whether you’re in-house or freelance, it can feel like you’re sprinting in place.

Digital Marketing

24 Jun 2025

Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue

How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend?

Digital Marketing

24 Jun 2025

How to Future-Proof Your SEO Strategy with Relevance Engineering

Future-proof your SEO strategy with Relevance Engineering, a new framework for AI search. Learn how to optimize content for LLMs, build topical authority, and adapt to Google's AI Mode for increased brand visibility.

Digital Marketing

24 Jun 2025

TikTok engagement in 2025: Calculator, tips, and strategies to win

Learn how to measure and boost TikTok engagement in 2025. Use our free calculator, explore the latest trends, and get expert tips that work.
The post TikTok engagement in 2025: Calculator, tips, and strategies to win appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

24 Jun 2025

How to Do Digital Marketing Competitor Analysis with Semrush

Learn how to analyze digital marketing competitors’ strategies for SEO, PPC, social media, content, and more using Semrush tools, and get insights to optimize your online campaigns.

Digital Marketing

24 Jun 2025

Websites With More Organic Search Traffic Get Mentioned More in AI Search

I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June 2025. I compared…Read ...

Digital Marketing

23 Jun 2025

In a feature-parity world, it’s all about your brand — here’s how your startup can nail it in the first 100 days

Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to waste. So, where do you start to make the biggest impact?

Digital Marketing

23 Jun 2025

Localization SEO That Works: 10 Real-World Lessons from 14 Markets

To help you get it right, I turned to someone who’s been deep in the trenches of localization: Erik Sarissky, Head of International Marketing and Product Localization at Ahrefs. Erik has quadrupled organic traffic to Ahrefs’ Spanish blog in 18…Re...

Digital Marketing

20 Jun 2025

20 best B2B lead generation tools

There’s no way around it — every business needs to drive leads to grow.

Digital Marketing

20 Jun 2025

I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up

A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a tool and a creative collaborator, is a fantastic way to brainstorm, outline, and yep, even organize and polish my ideas.

Digital Marketing

20 Jun 2025

What Has Changed in SEO? | Whiteboard Friday Revisited With Cyrus Shepard

What's changed between 2021 and 2025? Is everything different? Think again! In this new series, Jo Cameron and Cyrus Shepard discuss his popular Whiteboard Friday episode to find out what tactics are still relevant and what the future holds.

Digital Marketing

20 Jun 2025

16 Best Competitor Monitoring Tools & How to Use Them

Discover 16 competitor monitoring tools to help you keep tabs on your competition and outperform them.

Digital Marketing

19 Jun 2025

How to create a landing page: My simple step-by-step approach

The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free ebook. Naturally, I clicked the link. It took me to a clean, focused page that broke down what the ebook included, how to get it, and why it was worth checking out.

Digital Marketing

19 Jun 2025

Content strategy red flags: What B2B marketing teams get wrong and how to course-correct

I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just not seeing the results they want. Add that the CEO is asking why the competitor is “suddenly everywhere.”

Digital Marketing

19 Jun 2025

This AI prompt can transform you into an elite marketer in any field, here’s how

We all know AI assistants can help with marketing tasks. But, here's what most people are missing: Using AI as a prompt engineer is where the real productivity gains happen.

Digital Marketing

19 Jun 2025

AI Assistant Bias Revealed: Here’s Who Gets Favored & Who Gets Shunned in the New Era

Instead of just looking at which websites are mentioned the most, I wanted to understand whether those mentions actually match the popularity of the topics being discussed. I compared each domain’s Mention Share (how often it shows up) to its…Rea...

Digital Marketing

19 Jun 2025