Digital Marketing Archives - Page 24 of 40

Marketing Analytics: What It Is & Why It Matters

Explore what marketing analytics is, why it’s important, and how you can implement it.

25 Jan 2024

The Present and Future of Link Building OKRs: What Success Looks Like

Link building plays a crucial role in your SEO campaigns and overall business success. Setting OKRs can help you implement the best link-building strategies and achieve your SEO goals.

Digital Marketing

25 Jan 2024

10 Social Media Customer Service Templates for 2024

Don't get ready—stay ready. Even if you’re not in crisis mode (yet), social media customer service template can save you tons of time.
The post 10 Social Media Customer Service Templates for 2024 appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

25 Jan 2024

WhatsApp Emoji: How To Use Them and What They Mean

If you've ever misused or misunderstood a WhatsApp emoji meaning, it's time to start studying. We've got everything you need to know.
The post WhatsApp Emoji: How To Use Them and What They Mean appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

25 Jan 2024

Email Marketing: The Ultimate Guide (Expert Tips + Data to Know)

I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a blogger, I‘m in charge of curating and sending out HubSpot’s Marketing Blog newsletter.

Digital Marketing

25 Jan 2024

How to Determine SEO Potential: A Comprehensive Guide

SEO potential is a measure of how much organic (unpaid) traffic a website could drive from search results.

Digital Marketing

24 Jan 2024

SEO Mistakes: Common SEO Issues & How to Fix Them

SEO issues can damage your Google rankings. Learn how to avoid and fix the most common SEO mistakes.

Digital Marketing

24 Jan 2024

What Is Digital Advertising? A Guide to Getting Started

Digital advertising is the practice of delivering ads through various digital channels.

Digital Marketing

24 Jan 2024

Breaking News: ‘PR Critical to SEO Success’ Is Not Breaking News

The intertwining of PR and SEO is not groundbreaking news; it's an established strategy for success in the digital age. Learn more in this article with Stephanie Wallace.

Digital Marketing

24 Jan 2024

Has Google Gotten Worse? Here’s What New Data Says

“Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search results, and you’ll find someone complaining that SEO has ruined Google Search.

Digital Marketing

24 Jan 2024

Cross Browser Testing: Definition and Techniques

Think of a website as a recipe for your homemade chocolate chip cookies. Cross browser testing is like trying out the recipe in several kitchens with different appliances and ingredients.

Digital Marketing

24 Jan 2024

Enterprise SEO Metrics & How to Report On Your Successes

You’ll create a lot of different SEO reports for a lot of different people in an enterprise environment. Let’s look at some of the reports you’ll want to create and the metrics to include in them for different people. Money…Read more ›

Digital Marketing

24 Jan 2024

The Smart Investor’s Guide to Buying a Website

It’s a similar, yet simpler, process compared to merging or acquiring an existing business. But, just like with a business acquisition, not all website purchases come equal. In this post, we share tips on everything you need to know to…Read more ...

Digital Marketing

24 Jan 2024

Facebook Business Manager: Features, Benefits, and Setup Guide

Learn about Facebook Business Manager, its key features, and how to set it up for your business.

Digital Marketing

24 Jan 2024

Guide to Instagram Analytics in 2024: Definition, Metrics + Tips

Use our Instagram analytics guide for tips on how to track key metrics and boost your content‘s performance.

Digital Marketing

23 Jan 2024

30 Brilliant Marketing Email Campaign Examples [+ Template]

I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little else besides give me another task for my morning commute — namely, marking them all as unread without reading or unsubscribing altogether.

Digital Marketing

23 Jan 2024

What Belongs on Your Local Business’ About Page?

Nearly every business has an About page, but too often, its content is an afterthought. Turn that around with key real-world examples of local brands getting it right.

Digital Marketing

23 Jan 2024

Headless SEO Explained + 6 Best Practices

It functions differently from a traditional CMS, like WordPress, and therefore requires different considerations for SEO as well. While general SEO best practices and rules remain the same, how you go about implementing them will differ in a headless s...

Digital Marketing

23 Jan 2024

YouTube Channel Keywords: What They Are + 7 Best Practices

Learn why YouTube channel keywords are a key part of YouTube SEO. And how to choose the right ones.

Digital Marketing

22 Jan 2024

15 Best WordPress Survey Plugins in 2023 (Hands-On)

On the hunt for the best WordPress survey plugin? Whether you're looking to improve the user experience on your website, increase your customer satisfaction, or simply learn more about your visitors, embedding a survey on your website is the fastest way to get the feedback you need.

Digital Marketing

22 Jan 2024

Q1 Marketing Plays That’ll Start Your Year Strong, According to State of Marketing Data

Ah, quarter one. It's a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing strong, then the first quarter is about starting smart.

Digital Marketing

22 Jan 2024

8 Retention Strategies to Keep Your Best SEO Talent From Fleeing

Reduce turnover and improve agency performance with our 8 proven strategies to retain your SEO talent. And discover the main reasons why they may be leaving.

Digital Marketing

22 Jan 2024

What Is Contextual Targeting, in the Context of Ads?

As Jerry Maguire once said — “Show me the money.”

Digital Marketing

19 Jan 2024

Influencers vs. Creators: What’s the Difference & Which Should Marketers Invest In?

When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video.

Digital Marketing

19 Jan 2024

Common Analytics Assumptions — Whiteboard Friday

Discover common analytics assumptions with Dana in this Whiteboard Friday. A must-watch for marketers seeking clarity in the ever-evolving landscape of analytics.

Digital Marketing

19 Jan 2024

14 Ways to Improve Ecommerce Product Pages for SEO

Optimized product pages enhance the user experience and rank better for long-tail search terms, which typically have lower competition and high commercial intent. This is vital for ecommerce because users searching for specific products are usually fur...

Digital Marketing

19 Jan 2024

How To Do an Enterprise SEO Audit

The basics are the same as any other SEO audit. Yet, an audit like this is an entirely different beast because of all the complications that come from large sites and large companies such as: Many common SEO tools don’t…Read more ›

Digital Marketing

18 Jan 2024

Relationship Marketing: The Ultimate Guide

Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition.
In fact, Frederick Reichheld of Bain & Company found that as little as a 5% increase in customer retention can increase company revenue by as much as 25–95%.

Digital Marketing

18 Jan 2024

What Is Microblogging: A Start-to-Finish Guide for 2024

When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated.

Digital Marketing

18 Jan 2024

How to Maximize Brand Visibility With Employee-Generated Content

Discover the power of employee-generated content and how to harness it to boost your brand visibility.

Digital Marketing

18 Jan 2024

[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged

Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users.
It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?
Wrong.

Digital Marketing

17 Jan 2024

20 Great Examples of PowerPoint Presentation Design [+ Templates]

When it comes to PowerPoint presentation design, there's no shortage of avenues you can take.

Digital Marketing

17 Jan 2024

An Introductory SQL Tutorial: How to Write Simple Queries

Ever heard of SQL? You may have heard about it in the context of data analysis but never thought it would apply to you as a marketer. Or, you may have thought, “That's for the advanced data users. I could never do that.”

Digital Marketing

17 Jan 2024

What to Do With Aging Local Business Content: Review, Update, and Re-promote!

Instead of seeing the benefits of your past hard work evaporate over time, discover how to keep your older content working for the local business you’re marketing.

Digital Marketing

17 Jan 2024

Dry January is Big Bucks for Booze Makers

Dry January. It sounds like the next scary impact of climate change. In reality, it’s part personal challenge and part social movement.

Digital Marketing

17 Jan 2024

How to Sell SEO (With Expert Tips)

Follow this six-step guide to help improve your pitch, close more sales, and get your first clients (with tips from the pros.) To be taken seriously by prospects and get a foot in the door, you need to make them…Read more ›

Digital Marketing

16 Jan 2024

MozCon 2024: The Initial Agenda

The moment you’ve been so eagerly awaiting has finally arrived. Today, we’re excited to share the lineup of talks hitting the MozCon 204 stage this June.

Digital Marketing

16 Jan 2024