As a full-time freelancer, I’ve sent out hundreds of job inquiry emails.

In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting.

Webinars are a great way to teach customers about your offering or share helpful tips with your audience. They're low-cost and generate engagement. Plus, they provide your sales team with leads from your signup form. Everybody wins — that is if people actually attend. Webinar marketing is essential to getting those numbers up and your mission out.

If you’ve ever been to a stunning, interactive website that makes you simultaneously want to throw confetti in the air and share it with your friends, there’s a good chance it was built with JavaScript.

Goodbyes are hard. And it’s even more challenging when you must say goodbye through email.

If I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to the end (that’s rare), or 2) I scrolled down to unsubscribe.

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for).
The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance.

Whether you’re launching a new business or already running one, you probably already know that a small business marketing strategy with a strong online presence is essential.

I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers.

Like most job seekers, I’ve had to answer the dreaded salary expectation question over email.

In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles.