Digital Marketing

How to Avoid Search Over-Optimization

But can you go too far? Can you over-optimize? Google says “yes”, in two ways. Harmful over-optimization is, as Google’s Gary Ilyes puts it, “literally optimizing so much that eventually it starts hurting.” It’s possible to put so much effort…Rea...
Digital Marketing

SEO Community Spotlight: Singapore

Having lived in this city-state for a good three decades, I’ve gathered that SEO remains a niche here—but the people within it are welcoming and always happy to exchange ideas. Let’s take a closer look. Historically, the SEO community in…Read mor...
Digital Marketing