Digital Marketing

The Top Channels Consumers Use to Learn About Products [New Data]

Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in.

Digital Marketing

13 Oct 2023

Brand Entity SEO – Whiteboard Friday

Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph. Jes Scholz's Whiteboard Friday guides you through three essential steps: crafting a clear brand identity, implementing proper schema markup, ...

Digital Marketing

13 Oct 2023

The Best Free Business Budget Templates in 2024

Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns to your monthly office rent.

Digital Marketing

12 Oct 2023

8 steps to build your account-based marketing strategy [+ recommended tools]

In the world of account-based marketing, you start the sales process by selling directly to your best-fit, highest-value accounts.

Digital Marketing

12 Oct 2023

601 Most Popular Instagram Hashtags in 2024 [+ Trends & Data]

Instagram hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image.

Digital Marketing

12 Oct 2023

Understand Brand Strength With Moz Pro – Next Level

Learn how to measure and track the concept of “brand” in a way that can help you tell a story about growth and opportunity.

Digital Marketing

12 Oct 2023

The History of Social Media Since 2003

Can you believe it's been almost 20 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when “friend” was a noun.

Digital Marketing

11 Oct 2023

10 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2023

If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy:

Relevance
Authority

Digital Marketing

11 Oct 2023

The Plain-English Guide to Integrated Marketing Communications

I fly Southwest Airlines almost exclusively. They offer reasonable prices, make racketing points easy, and always have fun and kind flight attendants.

Digital Marketing

11 Oct 2023

The NFL’s Latest Marketing Play: Taylor Swift

Taylor Swift is one of the biggest stars in music with an incredibly engaged fan base. Over the years the singer has generated as much interest in her personal life as she has in her music, and her most recent relationship is no exception.

Digital Marketing

11 Oct 2023

I Subscribed to 72 SEO Newsletters. Here Are My 11 Favorites

I sacrificed my email inbox to bring you a carefully chosen selection of favorites. Every newsletter included here does four things: The 11 newsletters featured here cover every corner of the search world, including Google algorithm updates, local SEO ...

Digital Marketing

11 Oct 2023

AI Risks: Can Artificial Intelligence Affect Your Brand Equity?

AI risks are a hot topic at the moment, but can using artificial intelligence tools affect your brand equity? Find out now.

Digital Marketing

11 Oct 2023

What is Business Casual in 2023? Give Your Office Outfit a Gut Check

I remember my first internship — more specifically, its dress code, which left me googling, “What does business casual mean?” Then, I took a shopping trip for blouses, comfortable slacks, and sensible flats to replace my sneakers.

Digital Marketing

10 Oct 2023

How to Start a YouTube Channel [Expert Tips + 30 YouTube Channel Ideas]

Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and ensure it resonates with people.

Digital Marketing

10 Oct 2023

Marketing Techniques: What to Try in 2023

Putting your marketing strategy into play is different than creating that strategy. To bring it to life, you have to employ the right channels, techniques, and tactics.

Digital Marketing

10 Oct 2023

Social Media for Nonprofits: Top Tips From BGCGW’s Director of Donor Relations

“Whether you have a full-time staff member responsible for social media or someone that posts occasionally, I highly recommend having some kind of social presence — whatever that looks like.”

Digital Marketing

9 Oct 2023

Was it Written by AI? How You Can Tell, According to HubSpotters

In school, I learned the basics of good writing — keep it short, concise, and grammatically correct.

Digital Marketing

9 Oct 2023

X Creator Pay: Is X’s Ad Revenue Pay Worth it for Content Creators?

Creators and users on the app formerly known as Twitter can now earn money thanks to a new program rollout.

Digital Marketing

9 Oct 2023

30 of the Best Free WordPress Blog Themes in 2023

If you‘ve got an opinion to share, you’ll need a blog to reach the right audience. However, choosing the right free WordPress blog theme can be a challenge. I've chosen the wrong theme in the past. That decision left me frustrated, searching for support so I could create the blog of my dreams.

Digital Marketing

7 Oct 2023

Inbound Marketing: What It Is, How It Works, & How Ahrefs Does It

Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Together, they work like a flywheel. How to do inbound marketing Inbound marketing is our core marketing strategy at Ahrefs. We create&...

Digital Marketing

2 Oct 2023

Top 100 Most Visited Websites (US and Worldwide)

We’ve pulled the top 100 most visited sites by organic traffic from our database. YouTube is the most visited website, with an estimated ~4.5 billion monthly organic visits. Most other sites on the list are recognizable brands to us English…Read ...

Digital Marketing

1 Oct 2023

What Are Title Tags? How To Write Them for SEO

Here’s an example of how the code looks: And here’s how it looks on social media: … in the browser tab: … and (sometimes) in Google’s search results: For SEO, title tags are important for two reasons: In this guide,…Read more ›

Digital Marketing

27 Sep 2023

Awareness, Interest, Desire, and Action for your digital marketing funnel

The AIDA model is a marketing funnel that can help businesses effectively communicate with their target audience and drive sales. In this article, we will explore the AIDA model in-depth and discuss how it can be applied to the tech industry. The AIDA model stands for Awareness, Interest, Desire, and Action. Each of these components […]

Blog

5 Mar 2023

Helpful tools that can help your website digital marketing SEO

Webmaster these days are rarely being heard for those people who are working on a website. They are more likely called now as Search Engine Optimizer (SEO), web developer, blogger, vlogger, online marketer, or content creator. As part of our forte in web development and digital marketing services, we would like to share some of […]

Blog

19 Dec 2021

Become smart in knowing these digital marketing terms

There are lots of digital marketing terms that need to be familiar, and I just listed some of the most common and important words that can be heard from those digital marketing people. At least knowing the meaning can help us stay on the same page while dealing with those online business marketing topics. These […]

Blog

14 Dec 2021

2 Great marketing strategies most successful affiliate publisher do

Affiliate promotion is one of the coolest ways to earn money online. Most online internet savvy already discovers about this, from blogger to any website owner. There are so many channels to get noticed that sometimes it is overwhelming on which and what are the right strategy we need to implement for the products or […]

9 Jun 2021