Effective media planning is crucial for any business to succeed today.

One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth.

One of my favorite ways to break through writer’s block, whether the assignment is a marketing plan or a short story, is simply reading more examples. (I also recommend taking a long walk; you’d be surprised.)

When I first considered different AI SEO tools to try, I was overwhelmed by the options available.

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Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is where the real challenge lies. All generations shop differently, so you need to do some deep research to find out how things function in their “worlds.”

Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel.

Digital marketing quotes are an invaluable source of insight and direction to help you navigate the challenges and opportunities of the digital landscape.

If you‘re a business owner looking to build your start-up from the ground up, you’ve likely read plenty of blogs looking for advice on marketing your business—but I‘m guessing there’s sometimes been a frustrating lack of resources for your particular challenges.

As people, we all have big goals — both personal and professional. I’ve been asked in countless interviews about my five-year plan for my career.

“Our business is absolutely flawless and we have nothing to improve upon” — said no business owner ever. Instead, we business owners often think of all the ways we could potentially grow our businesses and guard against threats.

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition?

It may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie Bicentennial Man. OK, fine, I can’t think of artificial intelligence (AI) in general without it coming to mind, but I can explain.