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Screen Smart Brussels: Bringing Together Parents & Experts to Improve Online Experiences for Young People


Last month, Meta brought together parents and safety experts to our first Screen Smart event in Brussels. The event was designed to help parents better understand the tools available to support them and their teens across Meta apps, and to hear directly from them about the challenges of parenting teens online, and what they’d like to see more of from companies like Meta.  At Meta, we regularly consult with experts from around the world to develop policies and products to help create safe, positive and age-appropriate experiences for our community – and we believe that among the most important experts are parents and teens themselves.  That’s why, as part of this Screen Smart event in Brussels, we hosted a Design Jam to ask parents for their perspectives on age assurance and parental supervision – two key areas in the context of age-appropriate online experiences. Empowering parents to get involved in teens’ online experiences is critical. This includes exploring ways to establish the age of their teen as they access digital apps, as well as offering ways to give parents oversight through parental supervision tools.  This Parent Design Jam built on the success of the Youth Design Jam we held in Brussels earlier this year in partnership with NGO ThinkYoung, where we heard directly from students and explored potential new transparency, control and education tools. Consulting with Experts, Young People and Parents is Key to Our Approach At the Screen Smart event, Instagram’s Global Head of Public Policy Tara Hopkins also led a panel discussion with Niels Van Paemel from ChildFocus, Karen Linten from MediaWijs, Loulou João from Meta and ThinkYoung’s Youth Network, and Leo Cendrowicz from the Brussels Times. Our expert panellists discussed the opportunities and challenges of social media, and shared helpful tips for parents navigating the digital world with their families.  “The most important thing is to really talk. To have a conversation. Because conversation is really key. We often ask, how was your day at school? But we do not tend to ask them, how was your day online?” – Karen Linten, MediaWijs   “Events like this are amazing. They are very powerful in terms of bringing people together who wouldn’t normally be in contact.” – Niels van Paemel, ChildFocus   “I think it’s a great idea to come together, discuss the tools that are available and see how they can impact our lives online.” – Loulou João, member of Meta and Think Young’s Youth Network These events are well aligned with the European Union’s Better Internet for Kids Strategy, which calls on industry to actively involve young people and families in the development of their digital products and services, empowering them to influence the co-creation of their digital environment. We’re committed to continuing our work to building an environment where young people feel safe online. Visit our Family Center to learn more about our supervision tools and access resources from leading experts.
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Living in the Future


Meta’s two long-term bets on technologies of the future — AI and the metaverse — each took major steps forward in 2023, and they began to intersect.
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What’s New Across Our AI Experiences


We're adding new features to Meta AI and testing more than 20 new ways generative AI can improve your experiences across Facebook, Instagram, Messenger and WhatsApp.
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Our Work To Fight Online Predators


In addition to developing technology that roots out predators, we hire specialists dedicated to online child safety and we share information with our industry peers and law enforcement.
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Social Media Star and Car Enthusiast Daniel Mac Shares His Latest Spotify Finds

When it comes to the most-loved features on Spotify, personalization tops many users’ lists. Through Spotify playlists like Discover Weekly and daylist, editorially curated standouts like Fresh Finds, and new playlist-enhancing features like Smart Shuffle and Jam, we love helping listeners discover something new. And our listeners’ thirst for auditory adventures continues to grow, with... Read more »
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Getting Businesses Ready for Peak Season with New ‘Performance Talks’ Episodes


Today we’re launching two new episodes to our Performance Talks series, which aims to provide businesses with insights and expertise from business leaders. The series takes an in-depth look at how brands are successfully driving better performance and efficiency, with the support of our tools and AI to grow their business through apps such as Facebook, Instagram and WhatsApp. Anne O’Leary, VP of Mid-Market Global Business Group at Meta speaks to Kiran Sahota, Chief Marketing Officer at lingerie and apparel brand Lounge, who says Meta’s Advantage+ shopping campaigns (ASC) has helped them discover a new audience that it previously wouldn’t have targeted.  Anne also spoke with Alexander Lodeweyckx, Head of Performance at global earphone business Loop Earplugs, who said that marketers need to have a ruthless experimentation culture. He also said by using ASC and Conversions API tools, Loop has achieved results in driving audience engagement, generating user content and maximising marketing performance. 
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Launching the #EbaSafeOnline Comic Book in South Africa to Help Teens Stay Safe Online


As part of our commitment to fostering a safer online environment, we’re partnering with Ethnikids, to launch #EbaSafeOnline, a youth and safety comic book, designed to help young people stay safe online. The comic book offers a glimpse into the exciting journey of a group of South African teens as they navigate the intricacies that come with using social media. Through these real-life scenarios, we want to equip teens, as well as their parents with the knowledge and skills they need when engaging on Meta platforms. Over 30 parent and youth creators joined the engaging launch event in Johannesburg to celebrate the much-anticipated launch of the comic book and learn about our ongoing commitment to educating parents, and teens and the safety tools available across our platforms. “We are excited to announce the launch of a youth & safety comic book titled #EbaSafeOnline in South Africa because we want young people to foster their online relationships in a secure environment and leave our apps feeling positive about the time they spend on them. Our collaboration with Ethnikids ensures we can continue to educate both parents and young people on healthy digital habits in new engaging ways.” – Oluwasola Obagbemi, Corporate Communications Manager, Meta Written in collaboration with well-known author and anthropologist Lebohang Masango, with Mfundo Ndevu as the illustrator, print copies of the comic book will be distributed across schools in South Africa in collaboration with Meta’s partners, including Digify Africa. Speaking on the collaboration as the publishing partner, Khumo Tapumaneyi, co-founder of Ethnikids said: “It’s been a wonderful honour and privilege to work on this project with the amazing storyteller that is Lebohang Masango and the gifted talent that is Mfundo Ndevu! It’s aligned with everything we believe in – inclusivity and literacy in all spaces! As parents, it has been eye-opening to learn about all the things that Meta is doing to promote safety online.” To further amplify the campaign and support the positive dialogue between parents and their teens, we also partnered with local content creators Melanie Bala and Gugu Nyantsumba to help educate parents on how to find the available tools and resources across our apps to support teens’ online experience. These creators were also part of the insightful panel discussion about the role of parents, schools and online platforms in addressing online safety in the digital age. The online edition of the book is available now as a free download, as well as our newly launched South Africa Family Centre and the My Digital World website – which provides training resources for the youth and adults. 
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