In South Africa, the rebirth and resurgence of the vibrant folk genre Maskandi has captured the attention of music fans, becoming the country’s fastest-growing sound on Spotify over the past two years. Steeped in Zulu storytelling traditions, Maskandi has spanned generations and has typically resonated mostin rural parts of the country, including the KwaZulu-Natal province...
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On Spotify, francophone content continues to cross borders at an unprecedented rate. In 2024 alone, more than 123 million listeners worldwide streamed audio content in French, whether music, podcasts, or audiobooks. What’s more, 100 million of those listeners were outside of the historically francophone regions of France, Quebec, Belgium, Luxembourg, and Switzerland. “It’s incredible to...
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The Cannes Lions International Festival of Creativity is officially underway for 2025, and Spotify is back on the Croisette to showcase how our platform is more alive than ever. Spotify—and Spotify Beach during the festival—is where creators share, fans explore, and brands are discovered, powered by a global community that continues to grow and evolve....
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Photo credit: Atsushi Nishijima If you’re a true lover of rom-coms, chances are you’ve had this weekend circled on your calendar. That’s because Materialists, the much-anticipated film starring Dakota Johnson, Pedro Pascal, and Chris Evans, finally hits theaters.  Written and directed by Celine Song, who previously earned an Oscar nomination for her breakout debut Past...
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