Spotify’s Music Team Reveals Its Songwriters to Watch 2026

Spotify’s global editors and Songwriter & Publisher Partnerships team spend their days immersed in new music, tracking the writers behind the songs breaking through and the creators shaping what’s next. Today, we’re spotlighting the Songwriters to Watch 2026 class, a group of standout songwriters and writer-producers poised to define the sound of the year ahead....
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Spotify’s Artists to Watch 2026 Are Ready for the Spotlight

At Spotify, we listen to a lot of music. And every year, our global editors and artist partnerships teams come together to spotlight the emerging voices we believe are about to make a serious impact. Enter our Artists to Watch list. These are the artists turning heads on our playlists, gaining momentum around the world,...
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New Year, New Jobs, Renewed Commitment

Spotify’s new co-CEOs, Alex Norström and Gustav Söderström, start off the new year with a message of renewed leadership, creative responsibility, and what’s ahead for the brand.   2025 was a massive year for this company. Now that it’s January, we go again. And we, of course, have new job titles. For us, this is less...
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Golden Week Nominees Night Celebrates a Podcasting Milestone

This year, podcasts are making their Golden Globes debut with a new category honoring the medium’s leading shows and creators. To mark the occasion, Spotify and The Hollywood Reporter hosted Golden Week Nominees Night in West Hollywood on Thursday, bringing together award nominees and industry leaders for an evening celebrating podcasting’s arrival on one of...
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Spotify Toasts to the Future of Podcasting With Creators at Our New Sycamore Studios

On Wednesday in Los Angeles, Spotify welcomed creators and press to a brunch celebrating the soft launch of our brand-new podcast studio, Spotify Sycamore Studios. The event offered attendees an exclusive first look at the state-of-the-art production spaces in Hollywood and a chance to connect with Spotify teams and the talent shaping the future of...
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Welcome to 2026, A Growth Year for All of Us

I always enjoy the quiet stretch between Christmas and New Year’s. It’s one of the few moments in the year when things slow down just enough to reflect on what actually resonated. While many of us were unplugging, our digital team was doing the opposite, editing and publishing 19 sessions from VS Live! Orlando to […]
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Marketing efficiency ratio: How to calculate and improve yours




The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing spend for a defined period. Unlike ROAS, which focuses on the return of specific ad campaigns, MER gives a blended, executive-level view of overall marketing effectiveness across all channels. A higher MER indicates more efficient marketing performance, although what counts as “good” depends on margins, customer behavior, and business model.
Digital Marketing

GeForce NOW Rings In 2026 With 14 New Games in January

New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high frame rates. From streams of the biggest blockbusters to new ways to play anywhere, members showed all year what happens when great games meet serious GeForce performance
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Desktop & Laptop

How to Add n8n Like Automation in WordPress (Easier & Cheaper)

Automating processes on your WordPress website doesn’t have to be complicated. Tools like n8n are powerful, but they often require extra hosting, webhooks, and a lot of technical setup. That’s why many beginners feel stuck before they even get started. The good news is that… Read More »
The post How to Add n8n Like Automation in WordPress (Easier & Cheaper) first appeared on WPBeginner.
Tech News

Make Spirits Bright With Holiday Hits on GeForce NOW

Holiday lights are twinkling, hot cocoa’s on the stove and gamers are settling in for a well-earned break. Whether staying in or heading on a winter getaway, GeForce NOW makes it easy to keep gaming from anywhere. Stream the 13 new games joining GeForce NOW this week across devices — including laptops, tablets and mobile
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Desktop & Laptop

5 Ways to Use AI in WooCommerce (Save Time & Make Money)

Managing a WooCommerce store can feel like a lot of busy work. I’ve worked with store owners who spent countless hours writing product descriptions, answering the same customer questions, and trying to make sense of sales data, all while packing and shipping orders. It often… Read More »
The post 5 Ways to Use AI in WooCommerce (Save Time & Make Money) first appeared on WPBeginner.
Tech News

Find Your Perfect Holiday Romance Listen With These Swoon-Worthy Audiobooks

The year is winding down, the weather outside is frightful, and it’s the perfect time to escape into a story that warms the heart. For listeners looking for a little love and laughter to close out their year, our editors have curated a list of can’t-miss holiday-themed romance audiobooks. “If you’re looking to curl up...
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