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Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs) often give leaders signals to determine if what they’re doing is working or if they need to adjust.

Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios, detailed reporting cycles, and strict compliance rules — all of which require special consideration.

Managing a successful gym requires more than just great equipment and passionate trainers. With fitness members increasingly expecting seamless digital experiences, gyms need robust customer relationship management (CRM) systems to handle everything from lead nurturing to membership retention. Gold's Gym SoCal achieved its best six months of sales in history after implementing HubSpot's unified CRM platform, demonstrating how the right CRM can transform fitness business operations.

In the construction industry, managing client relationships isn’t as simple as logging a few notes and tracking emails. With long project cycles, complex stakeholder networks, on-site and off-site coordination, and a steady stream of subcontractors, suppliers, and clients, construction businesses have unique customer relationship management (CRM) needs far beyond the average sales pipeline.

Some people save recipes. I bookmark brand style guides. Not just for reference, but because when they’re done right, they’re ridiculously inspiring.

I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its founders had in mind, but it has a ton of newsletters written by people who just really love music. It’s less professional music criticism and more “hey, this album was great, give it a listen.”

Nonprofits face distinct challenges when it comes to managing relationships and driving engagement. Unlike for-profit businesses, nonprofits must balance limited budgets with the need to maintain strong donor relationships, manage volunteers, run programming, and track impact, often across dispersed teams. These unique demands require tools that go beyond traditional customer management.

I once launched a campaign that I thought was airtight. We had crisp messaging, strong visuals, and clear calls to action. But when results started coming in, everything underperformed — clicks, leads, pipeline. We’d missed the mark.

LinkedIn is the highest ROI channel for career growth, but many people aren’t prioritizing it — yet. I’m convinced most people don’t realize the goldmine they’re sitting on, for both their personal brand and their company.

Client relationships are the lifeblood of any legal practice, but managing them effectively poses unique challenges. Law firms must balance client confidentiality, complex case timelines, and regulatory requirements while delivering timely, personalized service. These demands make traditional client management tools inadequate for the legal industry.

Let's be honest — running a dental practice is challenging enough without juggling spreadsheets, missed follow-ups, and disconnected systems. Between managing patient relationships, scheduling appointments, and nurturing new leads, you need technology that actually works for you, not against you.

Venture capital (VC) firms have unique relationship management needs that many customer relationship management (CRM) systems don't address.

Property management comes with unique challenges that go far beyond simple contact management. Property managers must juggle tenant relationships, owner communications, maintenance requests, and lead generation while maintaining detailed records of all interactions.

Business brokers face a variety of challenges in managing complex deal flows, maintaining long-term client relationships, and coordinating between buyers and sellers. A specialized CRM system becomes essential for organizing prospect databases, automating follow-ups, and ensuring no potential deal falls through the cracks.

Today’s master bucks more trends than probably anyone I’ve interviewed. She ignores the competition. She refuses to put ✨AI sparkles✨ on everything. She runs on intuition as much as data.