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Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard.

My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently, my first experience of remote work.

Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are.

When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email.

In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.)
The TV coverage was great, but you know what made an even bigger impact? The Instagram stories the media personality shared.

You know the expression, “What you see is what you get”? Well, an email preview makes sure that’s the case when it comes to sending email marketing campaigns.

Keyword research has remained a constant in a rapidly changing search landscape. If you’re an inbound marketer looking to optimize your website, understanding how to do keyword research is a must.

Have you ever set up a form on your site, only to lose track of the information? Creating an HTML email form is an effective way to resolve this issue.

A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had to look for designers and photographers to work for to add those elements to my writing. A great portfolio is essential to help me make the right choices of who to work with. 
Whether you're a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients and landing future jobs.  Once you’ve created your digital portfolio, you’ll need somewhere to host or showcase it — that’s where a portfolio website comes in.

When there’s a significant shift in the business landscape or an important win, it’s important to spread the word. A memo is the best way to get the job done. Unlike an email, your memo will go out to your entire department or everyone at the company. No pressure. (Well, maybe some pressure…)

Marketers, can we be honest with each other for a second? On a scale of 1 to 10, how much do you really understand the world of paid advertising? Are you confident you can launch and maintain a successful PPC strategy?

Writing a cover letter can be daunting.

Running a website requires input and strategy from your whole business team (developers/engineers, marketers/UX, sales, etc.). Using Content Management Software (or CMS) helps you deliver a great product to your customers while granting easy code access for your developers/engineers.

This summer -- as countries reopened -- people who'd been stuck inside were finally breathing a cautious sigh of relief. At the same time, some company leaders were doing the opposite.

Just like every building needs a foundation, every business needs brand architecture. It's the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity.

When I moved to Chicago two years ago, I knew very little about the city and my new neighborhood. As I got comfortable and established myself as a new Wrigleyville resident, I made a very important friend in Google.

Content creation isn't always as simple as we'd like it to be. It'd be great if marketers could just snap their fingers to launch a successful email campaign, YouTube series, or blog.