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Pretty landing page examples are nice to look at, but let’s be real: You want yours to convert well — which is exactly what these landing page examples do.

Welcome to
Breaking the Blueprint
— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your success.


This piece is in collaboration with HubSpot Podcast Network’s Amplifying Voices campaign partnership with The Gathering Spot.

One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google Drive.

My transformation from serving customers to nurturing a community didn't happen overnight. It started with a crisis. Gymshark’s infamous Black Friday 2015 catastrophe happened during my first week: Our website crashed on one of the busiest shopping days of the year.

Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they've found workflows that maximize their productivity, save time, and act as the perfect automated assistant.

In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long. It set off a firestorm in the sales industry.

When I stepped into my role as head of content at Gong, I didn't come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out to be my unfair advantage.

Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies.

When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset.

I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no KPI dashboard to tie it all together.

You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree.

Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that we’re absolutely, positively not in a recession. I think those people should argue with a brick wall. Regardless of where you might personally stand, there’s a lot of ambiguity about what’s actually going on; I’m here to clear it up.

Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying to say, what’s the point?

Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I've been there. It was frustrating and a massive bottleneck.