It’s time to drop the baggage around the word “influencer.”

Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you?

If it feels like social media algorithms change faster than you can keep up — you’re not imagining it.

There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business —

A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went something like this:

With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits are still worth the effort.

At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently that last one is not related to sun protection?)

Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership, without understanding their true CAC across all channels. This incomplete picture leads to misallocated budgets, unrealistic growth projections, and investor presentations that don't hold up under scrutiny.