It’s been a few years since I applied for my first internship, but I still remember the difficulties I encountered. After I finally crafted an eye-catching resume, I faced the daunting prospect of creating an internship cover letter for every application; I honestly didn’t know what to include or the tone I should strike.

Advertising communicates the value of your product, services, and brand to the world. The best ads spark interest and ignite a desire for what you offer, build brand awareness, and drive sales.

The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar?

Whether you’re delivering a huge presentation or hosting a webinar, a touch of humor works like a charm to delight your audience. Plus, a joke here and there can convey a fun and creative company culture.

Research shows that company swag can be a highly effective tool for boosting engagement. In fact, in one recent study, 61% of survey respondents agreed that promotional products help build brand awareness, and 58% reported that they loved getting swag.

I became a marketer because I love storytelling — a craft that I and many other content strategists treat like an art. Like all art, storytelling requires creativity, vision, skill, and practice. The result of this discipline? Marketing campaigns that really pull your audience in.

Of all landing page submissions,
55% come from lead magnets, and ebooks are one of the best lead magnets you can offer. You don’t need to be a designer by trade to design beautiful ebooks yourself. With the right resources, like free ebook templates, and the right approach, you can deliver valuable content to your audience in a fraction of the time.

As I‘ve moved up in my marketing career, I’ve realized how important it is to be on the same page as the CEO.

Your website homepage is your company’s first impression for most customers, and first impressions are everything. Your landing page needs to make a killer first impression to encourage potential customers to stick around and engage.

If you’re looking for a video marketing guide, you’re not alone. Of all businesses, 90% use video marketing as part of their overall digital marketing strategy. And 68% of marketers who aren’t using video plan to build a video strategy in 2024.

Early in my career, I was intimidated by executive summaries. They sounded so corporate and formal. But, proper name aside, they’re really just the elevator pitch or the TL;DR (too long, didn’t read) of a document.

Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.

Recently, I came across the LinkedIn page of an unfamiliar brand. And as usual, my eyes went straight to the banner section first. After all, a picture is worth a thousand words.

A well-known adage says there’s no such thing as bad press — but let’s be real: that’s a big ol’ lie.

I ran a survey in early May 2024 where I asked consumers if they thought brands should practice social responsibility — 90% said yes.

Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, Procreate, from then to now have helped remove creative roadblocks and speed up the design process. Then, user-friendly design tools like Canva have made design more accessible to non-specialists.

For decades, search engine optimization (SEO) has been a critical component of any modern marketing strategy. But SEO doesn’t just mean Google: To the contrary, there are a number of alternative search engines worth exploring.

The first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where to begin. What was a budget proposal supposed to include? Was there a specific structure to follow? How could I ensure it met all the necessary criteria?