Creating social media strategies can be overwhelming, especially when you're just launching your brand or just building your online presence for the first time. So many channels, features, tools, and products available – but so little time to fit them all into your marketing strategy.

I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak.

The promise of inbound marketing is a lure that attracts businesses of all kinds, but many don’t understand the effort it takes to be successful.
After a few blog posts, many people flame out and grumble, “We tried content marketing, but it didn’t work for us.” As a content marketer, I see the same content marketing mistakes made across all platforms and industries. After reading, you’ll start noticing these mistakes, too.

I've never been more nervous about writing a job application email than when applying for my first marketing internship. I felt like everyone could tell I had no experience and was utterly desperate for that to change. 

Ecommerce is businesses selling products online, and people buying those products online.

I once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email confirming my registration for the event.

I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything.