digital marketing

Do Higher Content Scores Mean Higher Google Rankings? Our Data Says It’s Unlikely.

This suggests (correlation does not necessarily imply causation!) that obsessing over your content score is unlikely to lead to significantly higher Google rankings. Does that mean content optimization scores are pointless? No. You just need to know ho...

Digital Marketing

30 May 2024

Experiment: How Many Instagram Stories Should You Post?

Which earns more reach: a single Instagram Story per day or many Stories per day? Is there even a "right" number of daily Stories to post?
The post Experiment: How Many Instagram Stories Should You Post? appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

30 May 2024

15 Unique Ways to Check Competitor Website Traffic

Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them, copy their best ideas, or set realistic benchmarks. We’ll cover:…Read mor...

Digital Marketing

29 May 2024

8 Ahrefs API Use Cases For Agencies and Enterprises

They can also improve operational efficiency and provide insights for executives to make better decisions, faster. Here are the top 8 use cases of our API and how you can leverage actionable SEO and website data in a jiffy. Reporting…Read more &#...

Digital Marketing

29 May 2024

SEO Agency Software (My Tried and Tested Tools)

In this article, I’ll use my 10 years of SEO agency experience to give you the inside scoop on the most trusted tools SEO agencies use to provide their clients with the best SEO insights. For SEO agencies, finding the…Read more ›

Digital Marketing

29 May 2024

Franchise SEO: Local and National Growth Strategies for Franchises

With more locations come greater challenges requiring a more nuanced approach than a typical local SEO campaign. In this guide, I share successful strategies I’ve used to scale SEO for local and national franchises. It’s split up into three key…R...

Digital Marketing

29 May 2024

A Beginner’s Guide to A/B Testing Landing Pages

Want to revamp your landing pages? Discover how A/B testing allows you to check the performance of any changes with minimal investment or risks to your website

Digital Marketing

29 May 2024

AI Content Optimization: The Complete Guide

AI can streamline content optimization. Learn how to use AI to optimize your content for search engines.

Digital Marketing

29 May 2024

Internet Marketing: What It Is, Types, and How to Start

Learn which internet marketing channels are best to spread messages about a brand, product, or service.

Digital Marketing

29 May 2024

I tested 8 AI tools for graphic design — here are my prompts, results, and recommendations

My graphic design journey started on Fiverr. I used to sell banners and background removal services for $5. I am not the best designer. Far from it. However, tools like Photoshop and Canva helped me create decent graphics by editing my way through their premium templates.

Artificial Intelligence

29 May 2024

7 Google Alternatives for Search

For decades, search engine optimization (SEO) has been a critical component of any modern marketing strategy. But SEO doesn’t just mean Google: To the contrary, there are a number of alternative search engines worth exploring.

Digital Marketing

29 May 2024

How to Write a Budget Proposal (+ Free Template)

The first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where to begin. What was a budget proposal supposed to include? Was there a specific structure to follow? How could I ensure it met all the necessary criteria?

Digital Marketing

29 May 2024

14 LinkedIn Banner Examples to Inspire Your Own

Recently, I came across the LinkedIn page of an unfamiliar brand. And as usual, my eyes went straight to the banner section first. After all, a picture is worth a thousand words.

Digital Marketing

29 May 2024

20 Best Social Media Marketing Courses to Take Online [Free & Paid]

Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: According to the Bureau of Labor Statistics, a 10% rate of job growth is expected for social media marketing managers from 2020 to 2030.

Digital Marketing

29 May 2024

What is a Media Kit — and How to Make One That Wows [+Examples]

A well-known adage says there’s no such thing as bad press — but let’s be real: that’s a big ol’ lie.

Digital Marketing

29 May 2024

14 Best Corporate Social Responsibility Examples in 2024 [+Trends]

I ran a survey in early May 2024 where I asked consumers if they thought brands should practice social responsibility — 90% said yes.

Digital Marketing

29 May 2024

How to Promote Your Blog (There Are Only Three Ways)

No matter how many listicles you browse, every tactic you see falls into one of these three categories. Imagine being able to share your content with hundreds or thousands of people with one click. That’s the power of building an…Read more ›

Digital Marketing

29 May 2024

Instagram Automation: What You Should Automate + Tools [2024]

Learn about legitimate Instagram automation strategies and save time automating routine daily tasks, without resorting to fake engagement and bots.
The post Instagram Automation: What You Should Automate + Tools [2024] appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

29 May 2024

650+ Best Instagram Captions for 2024: Good, Cool, Funny & Cute

Like most millennials, I consider myself an Instagram native. I’ve used the platform for both my work and personal life for what feels like a lifetime, and in doing so, I’ve had to come up with thousands of Instagram post captions.

Digital Marketing

28 May 2024

The Science Behind Social Shopping: Why We Are Always ‘Clicking to Buy’, According to Psychologists

Amazon pillows.

Digital Marketing

28 May 2024

How Four Brands Won Gen Z Through Memes, Authenticity, and Community-Building

Building brand awareness isn't just about making noise today — it's about laying the groundwork for generating consistent demand tomorrow.

Digital Marketing

28 May 2024

How to Level Up Your Marketing Career in the AI Era (The Right Way)

I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s still talking about AI is because it’s not going away anytime soon.

Digital Marketing

28 May 2024

How to Leave the Best Possible Negative Review for a Local Business

Consumer feedback is an essential gift to local businesses, helping them continuously improve customer satisfaction, but it can be both effectively given and gratefully received with a little extra care for civility on both sides.

Digital Marketing

28 May 2024

71 Social Media Post Templates to Speed Up Your Process

The right social media post template can speed up content creation, saving time while ensuring posts are on-brand and effective.
The post 71 Social Media Post Templates to Speed Up Your Process appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

28 May 2024

AI Overview’s Dangerous Fails + a Life Lesson

AI Overviews is meant to quickly deliver information to searchers, but it is delivering misinformation that ranges from plain bizarre to perilous to public health. Miriam rounds up some of the oddest AI overviews that have been spotted, explains why we...

Digital Marketing

27 May 2024

The Top SERP Features in 2024 — Whiteboard Friday

In this Whiteboard Friday, Tom takes us through the top SERP features of 2024 by both presence and Share of Voice.

Digital Marketing

24 May 2024

Facebook Automation: What You Can Automate + Tools [2024]

Facebook automations handle the tedious maintenance of your brand’s Facebook page more efficiently, so you can focus on the big picture stuff.
The post Facebook Automation: What You Can Automate + Tools [2024] appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

24 May 2024

The Unbiased Guide to Meta Blueprint Certification in 2024

Meta Blueprint (f.k.a. Facebook Blueprint) online courses help you quickly learn new skills, but it’s not your only marketing education option.
The post The Unbiased Guide to Meta Blueprint Certification in 2024 appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

24 May 2024

Experiment: Where Should Your Instagram Hashtags Go?

Do Instagram hashtags belong in the caption or comments? Does hashtag location even matter? Time to put on our lab coats and start testing.
The post Experiment: Where Should Your Instagram Hashtags Go? appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

24 May 2024

Instagram Subscriptions: How To Monetize Your Account in 2024

Instagram subscriptions can be a great way for creators to earn money from their Instagram accounts. We'll teach you how to use this feature.
The post Instagram Subscriptions: How To Monetize Your Account in 2024 appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

22 May 2024

The Future of Content Success Is Social

What good is winning the algorithm if you’ve lost the human? What would happen if you were OK with sacrificing a high ranking to get more people to thank you for how much you educated them? In this article, discover Wil’s two new approaches to SEO and ...

Digital Marketing

21 May 2024

March Core Update & Spam Updates: Four Major Trends

Explore the aftermath of Google's March Core Update and Spam Updates and uncover four major trends shaping the search landscape.

Digital Marketing

20 May 2024

The Complete Guide to Google Analytics Direct Traffic

Learn how to manage Google Analytics direct traffic to improve your website’s health and performance.

Digital Marketing

17 May 2024

What Is a Niche Market? How to Find Yours (Plus Examples)

Niche markets are more targeted segments of a larger market. Learn how to find and target a profitable niche.

Digital Marketing

17 May 2024

13 Top Social Media Monitoring Tools to Use in 2024

Learn about social media monitoring and check out some tools that can help you do it.

Digital Marketing

17 May 2024

Quality Content: What It Is + 10 Actionable Tips for Success

Learn our top tips for creating high-quality content that ranks and drives sales.

Digital Marketing

17 May 2024

How to Optimize E-commerce Sitemaps with 1M+ Pages — Whiteboard Friday

Discover how to optimize your e-commerce website’s sitemap with Stevy’s six steps in this edition of Whiteboard Friday.

Digital Marketing

17 May 2024