PowerPoint presentations can be professional, attractive, and really help your audience remember your message.

According to GetFive, only 30% of resumes are approved by applicant tracking systems (ATS). Once the resumes are approved, a hiring manager will only spend an average of six seconds reading each resume.

Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. One of the best ways you can do that is by taking free online courses.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Every time I work with a new brand, my first order of business is to conduct a competitive analysis. 

Besides your content, using one of the best fonts for resumes may help you get a recruiter’s attention. Studies have shown recruiters typically scan a resume for six to thirty seconds before deciding if an applicant is fit for a role.

Duplicate data is the bane of spreadsheet solutions, especially at scale. Given the volume and variety of data now entered by teams, it’s possible that duplicate data in tools like Google Sheets may be relevant and necessary, or it could be a frustrating distraction from the primary purpose of spreadsheet efforts.

An about me website is your chance to showcase your personality and credentials in an engaging format. But without strong personal website examples to guide you, you may not know how to get started or what will work best for your personal branding.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Welcome to HubSpot Perspectives, a series where HubSpotters weigh in on the latest business and marketing trends.

In the 2024 HubSpot State of Marketing Report, we found that short-form video is king. It‘s the top format marketers are using, and it’s set to grow the most in 2024.

Every marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. Does this like your organization?

You’ve seen that email marketing works wonders for your business. So, you doubled down and built a massive email list. However, you’ve now hit a roadblock. You can’t send bulk emails through providers like Gmail or Outlook.

How do you know if Facebook is a worthy investment or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links.

Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read.
My answer isn't very popular: "Sometimes." Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position.

No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just doesn't quite cut it anymore.