digital marketing

Semantic Search Is the Only Search That Matters Now (For SEO and AI Visibility)

Search engines “think” in topics, not keywords. They understand entities—people, places, products, ideas—and how they relate. They focus on meaning, not word matching. If you want to do SEO today, or show up in AI recommendations, you need to understan...

Digital Marketing

26 Jan 2026

On-Page SEO Checklist: The Complete Task List for 2026

Follow this on-page SEO checklist to optimize your titles, content, URLs, internal links, and more.

Digital Marketing

23 Jan 2026

How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)

HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But that success doesn’t happen by accident. Behind those results are clear priorities, rigorous testing, and a sharp focus on the right metrics.

Digital Marketing

23 Jan 2026

What is ChatGPT Atlas? — Whiteboard Friday

What is ChatGPT's Atlas? Charlie Marchant explains OpenAI's new AI-powered browser, its "Agent Mode" capabilities, and the pros and cons of using it.

Digital Marketing

23 Jan 2026

Law Firm SEO: Top Tactics, Average Costs, & What to Avoid

Learn how law firm SEO can help your legal practice improve its online visibility and get more clients.

Digital Marketing

22 Jan 2026

How to Submit a Sitemap to Google (in 3 Simple Steps)

To submit your sitemap to Google, add its URL to Google Search Console‘s “Sitemaps“ report.

Digital Marketing

22 Jan 2026

If You’ve Been Investing in SEO, You’re on the Right Track With GEO: An AMA With Lily Ray

Overwhelmed by AI search disrupting SEO? Lily Ray shares smart strategies to boost visibility, measure success, and thrive in 2026's evolving search landscape.

Digital Marketing

22 Jan 2026

The gentlemen’s agreement that netted 210,000 subscribers. [Steal this play.]

“SMASH that like button,” the host says, and your eyes roll back so far you can see your own medulla. “And don’t forget to subscribe!”

Digital Marketing

22 Jan 2026

Content Chunking: What Is It & Should You Care?

Content chunking is breaking down content into smaller “chunks“ that are easier for AI systems to process.

Digital Marketing

21 Jan 2026

How to Make Every Click Count with Search Experience Optimization

Go beyond rankings with Search Experience Optimization (SXO). Learn how to use user behavior data to improve clicks, engagement, and conversions.

Digital Marketing

21 Jan 2026

How to create a social media report [free template included]

Learn how to create a social media report that proves ROI, tracks performance, and wins stakeholder buy-in — plus a free reporting template.
The post How to create a social media report [free template included] appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

21 Jan 2026

How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)

Our own study shows that AI Overviews have caused click-through rate drops of 34.5%, with new research from Seer Interactive reporting drops as high as 61%. And research from Pew shows users who encounter an AI summary click on a…Read more ›

Digital Marketing

21 Jan 2026

ChatGPT Searches Google Shopping to Create its Recommendations

Our experiment confirms that ChatGPT runs queries through Google Shopping. Here‘s what this means.

Digital Marketing

20 Jan 2026

Google My Business: A Guide to Google Business Profile

Google Business Profile (formerly Google My Business) is a free business listing that supports reviews, Q&As, posts, and more.

Digital Marketing

20 Jan 2026

Why Loop Marketing matters in 2026, according to our State of Marketing report

HubSpot’s latest State of Marketing data shows that 65% of companies exceeded their goals last year, and 93.7% improved lead quality. Should the industry celebrate and prepare for a relaxed 2026? Barely.

Digital Marketing

20 Jan 2026

Every Marketer Says You Need “Taste”. Here’s What That Actually Means

With just a couple of prompts, an LLM can generate an entire blog post that you can publish on your website. A solopreneur or a marketing team of one can pump out newsletters, social media content, ad copy, and blog…Read more ›

Digital Marketing

20 Jan 2026

Best loop marketing tactics for the era of AI-powered marketing

Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in the form of declining traffic, scattered buyer journeys, and tactics that worked last year falling flat today. That's why HubSpot introduced loop marketing tactics, a four-stage framework designed to help you adapt and grow in the AI era.

Digital Marketing

19 Jan 2026

ChatGPT Gets Googled More Than YouTube, Instagram, Facebook, and TikTok

That felt impossible. For instance, YouTube has been the internet’s default video platform for nearly two decades. It’s frequently dubbed the second-largest search engine. So I asked Xibeijia, Ahrefs’ superstar data scientist, to pull our data and doub...

Digital Marketing

19 Jan 2026

Our Top 5 Blog Posts of 2025 (And What Made Them Work)

And, naturally, we wanted to remind you of some of our best blogs 😉 Below, we’ve used Ahrefs Web Analytics to find our most-viewed articles published in 2025. We were inspired by Amanda Natividad’s SparkToro post. Great stuff from Amanda…Read mor...

Digital Marketing

19 Jan 2026

10 Ways to Use AI for SEO (+Benefits, Challenges & Costs)

Learn how to use AI for SEO, from keyword research to content optimization. Plus: benefits, common challenges, pricing, and the best AI SEO tools.

Digital Marketing

19 Jan 2026

What Is Digital Marketing? Types, Examples, & Strategy

Learn what digital marketing is, explore 9 key types, and get a simple strategy checklist to grow your business online.

Digital Marketing

19 Jan 2026

Competitor Keywords: How to Find & Win Rivals’ Best Terms

Find competitor keywords for SEO & PPC with Semrush. Step-by-step workflows plus free methods.

Digital Marketing

16 Jan 2026

SEO audits: How to conduct one that drives traffic growth [+ checklist]

At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit identifies technical, on-page, content, and link issues on a website. It helps SEO teams identify, prioritize, and fix the issues that block traffic, rankings, and, importantly, conversions. Businesses and SEO teams should create audits to identify opportunities that advance business goals and growth.

Digital Marketing

16 Jan 2026

What is Answer Engine Optimization (AEO) and how does it change SEO?

If you‘re familiar with the world of SEO, I probably don’t have to tell you there's been a serious shift in its landscape. Marketers are no longer just optimizing content for Google‘s traditional blue links; we’re now optimizing for AI.

Digital Marketing

16 Jan 2026

SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility

Brand marketing is more important to SEO than ever before. Search engines now understand brands as entities, not just keywords. They connect your brand to your industry and offerings to surface you in relevant searches beyond exact matches. Google and&...

Digital Marketing

16 Jan 2026

Vibe Coding Your Own SEO Tools — Whiteboard Friday

Ready to learn how to "vibe code" custom SEO tools using ChatGPT and Google Colab? Gus Pelogia shares 5 automation ideas, including entity tracking and hreflang matching, to save you time.

Digital Marketing

16 Jan 2026

How We Built a Content Optimization Tool for AI Search [Study]

We analyzed thousands of AI search results to identify what makes content citation-worthy. Learn the five text features that boost AI visibility and GEO performance.

Digital Marketing

14 Jan 2026

22 Best Content Creation Tools for Creators

The top content creation tools include the Keyword Magic Tool, the Semrush Content Toolkit, and CapCut.

Digital Marketing

14 Jan 2026

9 SEO Best Practices to Help You Rank Higher

SEO best practices include building topical authority, optimizing for conversational queries, and more.

Digital Marketing

14 Jan 2026

Use Semrush to Benchmark Brand Mentions in AI Answers

See how Semrush helps you track when, how, and where AI platforms mention your brand and benchmark that visibility against competitors.

Digital Marketing

13 Jan 2026

Generative Engine Optimization Tools that Marketing Teams Actually Use

If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone. Savvy marketers are using generative engine optimization tools to address this issue. These tools help your content get cited by AI platforms, rather than being buried under competitors.

Digital Marketing

13 Jan 2026

Creating Video for Instagram: 13 Tips from Brands You Love [+ Examples]

Creating video for Instagram is one of my favorite marketing tasks.

Digital Marketing

13 Jan 2026

How simple semantics increased our AI citations by 642% [New results]

Like your weird uncle, nobody knows exactly how AI engines choose the sources they cite. But experiments are starting to point to ways you can get on their radar.

Digital Marketing

13 Jan 2026

Multi-channel content distribution: How to scale content reach in the era of Loop Marketing

I’ll say the hard thing nobody wants to admit: Creating “great content” isn’t enough; it’s time for a change. And that change starts with multi-channel content distribution.

Digital Marketing

12 Jan 2026

How to Pitch To Speak at MozCon New York 2026

Thinking of pitching for MozCon New York 2026? Learn how to create a standout speaker pitch, discover hot topics organizers love, and boost your chances of taking the stage.

Digital Marketing

12 Jan 2026

AI search visibility: The playbook for marketers

AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines such as Gemini or Perplexity. Unlike traditional SEO, which tracks ranking positions and blue links, AI visibility measures how often your brand is mentioned, how your owned content is cited, and how those mentions are framed in model responses.

Digital Marketing

8 Jan 2026

8 best answer engine optimization (AEO) tools for growing businesses that every marketer should know

Here’s a tough pill to swallow: The way buyers discover brands has undergone a fundamental change. Thus, answer engine optimization tools have emerged as essential technology for marketers navigating the new era of search, where AI platforms like ChatGPT, Perplexity, and Google AI Overviews deliver direct answers instead of links.

Digital Marketing

7 Jan 2026