digital marketing Archives - Page 32 of 48

Breaking News: ‘PR Critical to SEO Success’ Is Not Breaking News

The intertwining of PR and SEO is not groundbreaking news; it's an established strategy for success in the digital age. Learn more in this article with Stephanie Wallace.

Digital Marketing

24 Jan 2024

Has Google Gotten Worse? Here’s What New Data Says

“Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search results, and you’ll find someone complaining that SEO has ruined Google Search.

Digital Marketing

24 Jan 2024

Cross Browser Testing: Definition and Techniques

Think of a website as a recipe for your homemade chocolate chip cookies. Cross browser testing is like trying out the recipe in several kitchens with different appliances and ingredients.

Digital Marketing

24 Jan 2024

Enterprise SEO Metrics & How to Report On Your Successes

You’ll create a lot of different SEO reports for a lot of different people in an enterprise environment. Let’s look at some of the reports you’ll want to create and the metrics to include in them for different people. Money…Read more ›

Digital Marketing

24 Jan 2024

The Smart Investor’s Guide to Buying a Website

It’s a similar, yet simpler, process compared to merging or acquiring an existing business. But, just like with a business acquisition, not all website purchases come equal. In this post, we share tips on everything you need to know to…Read more ...

Digital Marketing

24 Jan 2024

Facebook Business Manager: Features, Benefits, and Setup Guide

Learn about Facebook Business Manager, its key features, and how to set it up for your business.

Digital Marketing

24 Jan 2024

Guide to Instagram Analytics in 2024: Definition, Metrics + Tips

Use our Instagram analytics guide for tips on how to track key metrics and boost your content‘s performance.

Digital Marketing

23 Jan 2024

30 Brilliant Marketing Email Campaign Examples [+ Template]

I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little else besides give me another task for my morning commute — namely, marking them all as unread without reading or unsubscribing altogether.

Digital Marketing

23 Jan 2024

What Belongs on Your Local Business’ About Page?

Nearly every business has an About page, but too often, its content is an afterthought. Turn that around with key real-world examples of local brands getting it right.

Digital Marketing

23 Jan 2024

Headless SEO Explained + 6 Best Practices

It functions differently from a traditional CMS, like WordPress, and therefore requires different considerations for SEO as well. While general SEO best practices and rules remain the same, how you go about implementing them will differ in a headless s...

Digital Marketing

23 Jan 2024

YouTube Channel Keywords: What They Are + 7 Best Practices

Learn why YouTube channel keywords are a key part of YouTube SEO. And how to choose the right ones.

Digital Marketing

22 Jan 2024

Q1 Marketing Plays That’ll Start Your Year Strong, According to State of Marketing Data

Ah, quarter one. It's a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing strong, then the first quarter is about starting smart.

Digital Marketing

22 Jan 2024

15 Best WordPress Survey Plugins in 2023 (Hands-On)

On the hunt for the best WordPress survey plugin? Whether you're looking to improve the user experience on your website, increase your customer satisfaction, or simply learn more about your visitors, embedding a survey on your website is the fastest way to get the feedback you need.

Digital Marketing

22 Jan 2024

8 Retention Strategies to Keep Your Best SEO Talent From Fleeing

Reduce turnover and improve agency performance with our 8 proven strategies to retain your SEO talent. And discover the main reasons why they may be leaving.

Digital Marketing

22 Jan 2024

What Is Contextual Targeting, in the Context of Ads?

As Jerry Maguire once said — “Show me the money.”

Digital Marketing

19 Jan 2024

Influencers vs. Creators: What’s the Difference & Which Should Marketers Invest In?

When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video.

Digital Marketing

19 Jan 2024

Common Analytics Assumptions — Whiteboard Friday

Discover common analytics assumptions with Dana in this Whiteboard Friday. A must-watch for marketers seeking clarity in the ever-evolving landscape of analytics.

Digital Marketing

19 Jan 2024

14 Ways to Improve Ecommerce Product Pages for SEO

Optimized product pages enhance the user experience and rank better for long-tail search terms, which typically have lower competition and high commercial intent. This is vital for ecommerce because users searching for specific products are usually fur...

Digital Marketing

19 Jan 2024

How To Do an Enterprise SEO Audit

The basics are the same as any other SEO audit. Yet, an audit like this is an entirely different beast because of all the complications that come from large sites and large companies such as: Many common SEO tools don’t…Read more ›

Digital Marketing

18 Jan 2024

Relationship Marketing: The Ultimate Guide

Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition.
In fact, Frederick Reichheld of Bain & Company found that as little as a 5% increase in customer retention can increase company revenue by as much as 25–95%.

Digital Marketing

18 Jan 2024

What Is Microblogging: A Start-to-Finish Guide for 2024

When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated.

Digital Marketing

18 Jan 2024

How to Maximize Brand Visibility With Employee-Generated Content

Discover the power of employee-generated content and how to harness it to boost your brand visibility.

Digital Marketing

18 Jan 2024

[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged

Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users.
It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?
Wrong.

Digital Marketing

17 Jan 2024

20 Great Examples of PowerPoint Presentation Design [+ Templates]

When it comes to PowerPoint presentation design, there's no shortage of avenues you can take.

Digital Marketing

17 Jan 2024

An Introductory SQL Tutorial: How to Write Simple Queries

Ever heard of SQL? You may have heard about it in the context of data analysis but never thought it would apply to you as a marketer. Or, you may have thought, “That's for the advanced data users. I could never do that.”

Digital Marketing

17 Jan 2024

What to Do With Aging Local Business Content: Review, Update, and Re-promote!

Instead of seeing the benefits of your past hard work evaporate over time, discover how to keep your older content working for the local business you’re marketing.

Digital Marketing

17 Jan 2024

Dry January is Big Bucks for Booze Makers

Dry January. It sounds like the next scary impact of climate change. In reality, it’s part personal challenge and part social movement.

Digital Marketing

17 Jan 2024

How to Sell SEO (With Expert Tips)

Follow this six-step guide to help improve your pitch, close more sales, and get your first clients (with tips from the pros.) To be taken seriously by prospects and get a foot in the door, you need to make them…Read more ›

Digital Marketing

16 Jan 2024

MozCon 2024: The Initial Agenda

The moment you’ve been so eagerly awaiting has finally arrived. Today, we’re excited to share the lineup of talks hitting the MozCon 204 stage this June.

Digital Marketing

16 Jan 2024

I Wrote 100+ Blog Posts for the Ahrefs Blog. Here’s What I Learned.

So, I decided to reflect on my journey. I did two Ask Me Anything (AMA) sessions to see what people wanted to know: one on Twitter X and another on LinkedIn. I was pleasantly surprised that so many people were…Read more ›

Digital Marketing

16 Jan 2024

3 Unique Content Strategy Examples (And How to Build Your Own)

These questions are adapted from the legendary book Good Strategy, Bad Strategy by Richard Rumelt. They’re designed to: Most companies have the same core problem: they need more customers, and they need more money from those customers. But every compan...

Digital Marketing

16 Jan 2024

19 Best Free Marketing & Sales Templates for Microsoft Excel

In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting.

Digital Marketing

15 Jan 2024

The Top Marketing Trends of 2024 & How They’ve Changed Since 2023 [Data from 1400+ Global Marketers]

Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you're a marketer like myself, you've probably experienced the same feeling of whiplash as marketing trends continue to shift.

Digital Marketing

15 Jan 2024

Leverage the OKR Framework to Create a Dynamic Content Calendar in 2024

Leverage the Objective and Key Results framework to create a dynamic content calendar for your business in 2024.

Digital Marketing

15 Jan 2024

I Tested Premium AI Prompts To See if They’re Worth It. They’re Not.

Long story short: They aren’t. The experiment Here’s what I did: A total of 15 people took the poll. Here are the results: The premium prompts only convincingly “beat” the simple prompt for two tasks. Considering that you’ll need to…Read more &#8...

Digital Marketing

13 Jan 2024

55 Office Costume Ideas for Marketing Nerds & Tech Geeks

How many days of the year are you encouraged to dress and goof around at work? Probably just one — Halloween — and even then, it can be hard to know which office costume ideas are appropriate for the workplace.

Digital Marketing

12 Jan 2024

How Often Should You (or Your Company) Blog? [New Data]

In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results?

Digital Marketing

12 Jan 2024