Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness.

2023 was a whirlwind.

To effectively lead a marketing team, you must know your top goals. Whether your goal is to increase revenue or improve your customers’ understanding of your products, starting with a clear objective helps you create a sound marketing strategy for 2023 and beyond.

If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these fragmented use cases don’t capture the full power of deploying AI strategically. In five years, many companies will be creating AI marketing campaigns.

Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job search process. It’s always nerve-wracking to make sure I’m doing everything right.

Are you eager to uncover the latest insights into landing page statistics? Well, you're in for a treat.

Have you ever been on a time crunch to create social media content? Most of us have, especially when trying to hop on a trend before it passes. It’s a stressful position — but a social media calendar template can help.

As the former head of marketing for two different tech startups, I learned firsthand that email newsletters can be an incredibly powerful tool in any marketer’s toolbox.