digital marketing

Relationship Marketing: The Ultimate Guide

Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition.
In fact, Frederick Reichheld of Bain & Company found that as little as a 5% increase in customer retention can increase company revenue by as much as 25–95%.

Digital Marketing

18 Jan 2024

What Is Microblogging: A Start-to-Finish Guide for 2024

When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated.

Digital Marketing

18 Jan 2024

How to Maximize Brand Visibility With Employee-Generated Content

Discover the power of employee-generated content and how to harness it to boost your brand visibility.

Digital Marketing

18 Jan 2024

[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged

Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users.
It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?
Wrong.

Digital Marketing

17 Jan 2024

20 Great Examples of PowerPoint Presentation Design [+ Templates]

When it comes to PowerPoint presentation design, there's no shortage of avenues you can take.

Digital Marketing

17 Jan 2024

An Introductory SQL Tutorial: How to Write Simple Queries

Ever heard of SQL? You may have heard about it in the context of data analysis but never thought it would apply to you as a marketer. Or, you may have thought, “That's for the advanced data users. I could never do that.”

Digital Marketing

17 Jan 2024

What to Do With Aging Local Business Content: Review, Update, and Re-promote!

Instead of seeing the benefits of your past hard work evaporate over time, discover how to keep your older content working for the local business you’re marketing.

Digital Marketing

17 Jan 2024

Dry January is Big Bucks for Booze Makers

Dry January. It sounds like the next scary impact of climate change. In reality, it’s part personal challenge and part social movement.

Digital Marketing

17 Jan 2024

How to Sell SEO (With Expert Tips)

Follow this six-step guide to help improve your pitch, close more sales, and get your first clients (with tips from the pros.) To be taken seriously by prospects and get a foot in the door, you need to make them…Read more ›

Digital Marketing

16 Jan 2024

MozCon 2024: The Initial Agenda

The moment you’ve been so eagerly awaiting has finally arrived. Today, we’re excited to share the lineup of talks hitting the MozCon 204 stage this June.

Digital Marketing

16 Jan 2024

I Wrote 100+ Blog Posts for the Ahrefs Blog. Here’s What I Learned.

So, I decided to reflect on my journey. I did two Ask Me Anything (AMA) sessions to see what people wanted to know: one on Twitter X and another on LinkedIn. I was pleasantly surprised that so many people were…Read more ›

Digital Marketing

16 Jan 2024

3 Unique Content Strategy Examples (And How to Build Your Own)

These questions are adapted from the legendary book Good Strategy, Bad Strategy by Richard Rumelt. They’re designed to: Most companies have the same core problem: they need more customers, and they need more money from those customers. But every compan...

Digital Marketing

16 Jan 2024

19 Best Free Marketing & Sales Templates for Microsoft Excel

In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting.

Digital Marketing

15 Jan 2024

The Top Marketing Trends of 2024 & How They’ve Changed Since 2023 [Data from 1400+ Global Marketers]

Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you're a marketer like myself, you've probably experienced the same feeling of whiplash as marketing trends continue to shift.

Digital Marketing

15 Jan 2024

Leverage the OKR Framework to Create a Dynamic Content Calendar in 2024

Leverage the Objective and Key Results framework to create a dynamic content calendar for your business in 2024.

Digital Marketing

15 Jan 2024

I Tested Premium AI Prompts To See if They’re Worth It. They’re Not.

Long story short: They aren’t. The experiment Here’s what I did: A total of 15 people took the poll. Here are the results: The premium prompts only convincingly “beat” the simple prompt for two tasks. Considering that you’ll need to…Read more &#8...

Digital Marketing

13 Jan 2024

How Often Should You (or Your Company) Blog? [New Data]

In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results?

Digital Marketing

12 Jan 2024

How to Use the P.S. in Email

As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy.

Digital Marketing

12 Jan 2024

18 Top Marketing Attribution Software Tools for 2024

Determining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase ROI, revenue, brand awareness, conversions, campaign success, and more.

Digital Marketing

12 Jan 2024

55 Office Costume Ideas for Marketing Nerds & Tech Geeks

How many days of the year are you encouraged to dress and goof around at work? Probably just one — Halloween — and even then, it can be hard to know which office costume ideas are appropriate for the workplace.

Digital Marketing

12 Jan 2024

CRO Misconceptions Every SEO Should Know — Whiteboard Friday

Conversion Rate Optimization doesn't happen in a vacuum. All the different marketing initiatives that we do impact each other. Knowing a little bit about CRO will help you and will go a really long way.

Digital Marketing

12 Jan 2024

Top Google Searches

We’ve pulled four lists from our database of 20.4 billion keywords: We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries. You can see the full list with NSFW keywords in…Read more ›

Digital Marketing

12 Jan 2024

27 copywriting examples from businesses with incredible copywriters

Whenever I hit a creative wall, nothing gets me back on track like a good copy. You know — those copywriting examples that make you pause, scroll back, even smile or take action.

Digital Marketing

11 Jan 2024

How to Build a Website: 2 Methods, 9 Easy Steps, & 35 Amazing Tips

Studies show that 76% of consumers research a business online before visiting in person. That means having a website and building web pages that provide the information consumers want to know is as necessary for companies today as having a phone number.

Digital Marketing

11 Jan 2024

How to Write an Ecommerce Business Plan [Examples & Template]

If you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to ensure your vision has enough stock to be profitable.

Digital Marketing

11 Jan 2024

What I Have Learned From Conducting Over 100 Website Migrations

Conducting your first migration or looking to improve your workflow? Learn how to prevent issues and ensure success during website migrations

Digital Marketing

11 Jan 2024

Who Links to My Site? How to Find and Analyze Backlinks

Use these tools to find out who links to your website. Plus, get tips for improving your backlink profile.

Digital Marketing

11 Jan 2024

What Is Retargeting? How To Set Up an Ad Retargeting Campaign

In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn't as expansive.

Digital Marketing

10 Jan 2024

26 of the Best Free Stock Photo Sites to Use in 2024

When I need stock photos, I get them for free on Unsplash. Yet, for some reason, many other publishers continue to push out cheap (and usually cheesy) stock photography to serve as a representation of their brand.

Digital Marketing

10 Jan 2024

Character Count 101: Ideal Length for Instagram, Facebook, X, & LinkedIn Posts

From crafting blogs to social media posts, marketers often find themselves puzzled over what the right character count is. It's not always about the limits set by different platforms but rather the optimal number of characters for user engagement.

Digital Marketing

10 Jan 2024

Email Signature Examples: How to Write a Great One [+ Free Generator]

Want to write a great email? End with a professional email signature.

Digital Marketing

10 Jan 2024

Market Opportunity: Definition, Examples, and Analysis Strategies

Discover market opportunity examples and key strategies to identify untapped markets and drive growth.

Digital Marketing

10 Jan 2024

9 B2C Content Marketing Tactics and Inspiring Examples

Explore proven tactics and inspiring real-life examples to boost your B2C content marketing.

Digital Marketing

10 Jan 2024

Market Penetration: What It Is & Strategies to Succeed

Discover proven market penetration strategies to skyrocket your business growth.

Digital Marketing

10 Jan 2024

Breaking the Boundaries of Branding: Harness Non-Branded Traffic for Sustainable Growth

This article will teach you how to attract and nurture non-branded traffic to guide your users through the marketing funnel, converting them into loyal customers for sustained growth.

Digital Marketing

10 Jan 2024

Top 9 Marketing Challenges & How to Manage Them

Learn the top 9 challenges marketing leaders are facing and how to solve them.

Digital Marketing

9 Jan 2024

How to Write a Marketing Email: 28 Tips for Writing Compelling Email Copy [+ HubSpotter Insights]

Here’s the skinny: email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are using, a well-written, plain-text email can perform just as well (if not better) than a highly-designed email with tons of bells and whistles.

Digital Marketing

9 Jan 2024