digital marketing Archives - Page 48 of 52

Marketing Reporting Examples: How to Build and Analyze Marketing Reports

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions.

Digital Marketing

3 Nov 2023

Can Artificial Intelligence Write Better Email Subject Lines Than Humans?

Can AI write a better subject line than an actual person? Probably. Brands like JOANN have had a 10% increase in email open rates, all thanks to AI.

Digital Marketing

3 Nov 2023

Online advertising: All you need to know

Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people as possible. And they're doing it because online advertising, when done right, delivers outstanding results.

Digital Marketing

3 Nov 2023

Video Schema: What It Is & How to Implement It

Drive more traffic to your videos using video schema markup. Explore its benefits and implementation steps.

Digital Marketing

3 Nov 2023

How to Build (And Structure) an SEO Team

But how do you build an SEO team? Is it worth the investment? Where do you find the people you need? Today, we answer all these questions and more. Is building an SEO team even worth it? The answer depends…Read more ›

Digital Marketing

3 Nov 2023

8 On-Page SEO Factors You Can’t Ignore

Getting these right can lead to higher rankings, increased visibility, and more organic traffic to your website—so they’re worth doing. Let’s take a look at the top on-page SEO factors that can help you rise through the ranks. Making your…Read mo...

Digital Marketing

3 Nov 2023

How to Ask for Google Reviews: 6 Tips & Examples

Learn how to ask for Google reviews. Get tips and examples for requesting reviews via email, text, and more.

Digital Marketing

3 Nov 2023

What GPT Means for Structured Data – Whiteboard Friday

Explore the imminent paradigm shift in search behavior as explicit context explodes in SEO queries.

Digital Marketing

3 Nov 2023

63 Valentine’s Day Social Media Posts: Ideas & Examples

Need help planning your Valentine’s Day social media posts? Social media managers are some of the most creative people in…
The post 63 Valentine’s Day Social Media Posts: Ideas & Examples appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

3 Nov 2023

Google Analytics 4 Dimensions: What You Need to Know

Discover the types of GA4 dimensions, how they function, and how to implement custom dimensions in this ultimate guide.

Digital Marketing

3 Nov 2023

Social media image sizes for all networks [June 2025]

The most recent image sizes for different social media networks, including Instagram, X, Facebook, LinkedIn, TikTok, Bluesky, and more.
The post Social media image sizes for all networks [June 2025] appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

3 Nov 2023

B2B Writing Guide: Content Types, Best Practices, & Top Metrics

Learn the fundamentals of B2B writing—from top content types and SEO best practices to top metrics.

Digital Marketing

2 Nov 2023

Google Shopping Ads: Everything You Need to Know

Learn how Google Shopping ads work and how to set up and improve your Google Shopping ad campaigns.

Digital Marketing

2 Nov 2023

A Guide to Quality Score: What It Is & How to Improve It

Learn what quality score is, why it’s crucial for Google Ads performance, and actionable tips to improve it.

Digital Marketing

2 Nov 2023

Copywriting vs. Content Writing: Unveiling the Key Differences

What is copywriting vs. content writing? Differences, examples, and two questions to know when to use which.

Digital Marketing

2 Nov 2023

Outsourcing Marketing: The Key to Scaling Your Business

Outsourced marketing is when you hire a third party to manage some or all your marketing activities.

Digital Marketing

2 Nov 2023

The Ultimate Guide to On-Page SEO in 2024

On-page SEO has the power to bring countless new visitors — and customers — right to your website.

Digital Marketing

2 Nov 2023

How to Write a Press Release [Free Press Release Template + 2024 Examples]

In today's world, brands have to generate their own buzz with press releases. Consumers aren’t waiting for the daily newspaper anymore to get their news.

Digital Marketing

2 Nov 2023

30+ Best Free Online Marketing Classes to Take in 2024

Staying on top of the latest strategies and trends has been crucial for keeping my knowledge and skills current as a digital marketer.

Digital Marketing

2 Nov 2023

A Guide to Build Brand Awareness: 21 Tactics with Examples

Brand awareness is the extent to which people recognize you. Follow these proven brand awareness tactics.

Digital Marketing

2 Nov 2023

How to Drive Traffic in Google Discover: The Ultimate Guide

Lily Ray shares actionable tips to navigate the evolving landscape of Google Discover to help boost your site's visibility.

Digital Marketing

2 Nov 2023

How to Create Content Briefs (with 6 Templates)

Content briefs are simple documents that tell a writer… what to write about. They provide the information and context writers need to understand the goal of each article, ensure they cover all the key points, and turn in an A-grade…Read more &#82...

Digital Marketing

1 Nov 2023

How to Get a Google Ads Certification

Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, it’s estimated that for every $1 a business spends on an ad, generate $8 in profits.

Digital Marketing

1 Nov 2023

How to Start a Podcast on Spotify for Free [+ Expert Insight]

Good news: Spotify is a go-to destination for podcasts, with 32.5 million listeners per month.

Digital Marketing

1 Nov 2023

Gen Z Business Spotlight: Chamberlain Coffee

World events and economic conditions impact how each generation behaves as consumers and business owners.

Digital Marketing

1 Nov 2023

How Google Changes Your Searches (A Study of 10,000 Queries)

Uncover the intricacies of Google's search result modifications, revealing how Google strives to understand and meet searcher intent beyond literal keyword matches.

Digital Marketing

1 Nov 2023

How To Do Keyword Clustering the Easy Way

Here’s an example of what a cluster might look like: These keywords all have the same or similar meaning—so they form a cluster. Let’s explore how to do it. Keyword clustering is typically done by grouping keywords with the same…Read more ›...

Digital Marketing

1 Nov 2023

7 Popular White Hat Link Building Techniques (That SEOs Are Still Using Today)

In the most recent edition, 270 SEOs voted for the link-building techniques they still use today. Let’s look at how to do these seven tactics. Also known as creating link bait, the goal is to create something so valuable and…Read more ›

Digital Marketing

1 Nov 2023

Media Planning Explained: Crafting Campaigns in 10 Steps

This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.

Digital Marketing

1 Nov 2023

Google Analytics 4 Events Guide: Event Tracking Explained

Learn all about Google Analytics 4 events, including types, setup, and benefits for more effective tracking.

Digital Marketing

31 Oct 2023

Email Analytics [Research]: 8 Email Marketing Metrics You Should Track

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common marketing email mistakes, and what inspirational email marketing looks like.

Digital Marketing

31 Oct 2023

10 Ways to Find New Keywords for Your Site

Want to find new keywords for your website? Learn the top tools and tricks for finding new keywords here.

Digital Marketing

31 Oct 2023

Programmatic SEO, Explained for Beginners

It provides a way for companies to create thousands of website pages targeted at thousands of keywords—without having to design, write, and publish pages manually. Companies like Zapier, Zillow, and G2 use programmatic SEO to generate millions of pagev...

Digital Marketing

31 Oct 2023

The Best Time to Send an Email [2023 Research]

Here’s a little exercise for you: check the timestamps on the emails you’ve received in the past day. I noticed that most of my emails, especially my subscription emails, were sent between 9 AM - 12 PM or 12-3PM.
This isn't a coincidence, either.

Digital Marketing

31 Oct 2023

How to Train Your ChatGPT — A Marketer’s Guide

If it’s your first time using ChatGPT, your answers may sound stilted. The program doesn’t know your voice and is trying to learn what you want. If you want to get the best results, you’ll need to invest time in training the algorithm.

Digital Marketing

31 Oct 2023

14 Ecommerce Trends to Expect in 2024

As an Etsy shop owner, I like to think my products alone are enough for customers to click "buy." Yet, it could be my two-day shipping guarantee. Or my product videos on TikTok. Or the sustainable packaging.

Digital Marketing

31 Oct 2023

Largest Contentful Paint (LCP): What It Is & How to Improve It

Find out how to boost your website’s performance by improving Largest Contentful Paint, a Core Web Vital.

Digital Marketing

31 Oct 2023