To effectively lead a marketing team, you must know your top goals. Whether your goal is to increase revenue or improve your customers’ understanding of your products, starting with a clear objective helps you create a sound marketing strategy for 2023 and beyond.

Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job search process. It’s always nerve-wracking to make sure I’m doing everything right.

Are you eager to uncover the latest insights into landing page statistics? Well, you're in for a treat.

Have you ever been on a time crunch to create social media content? Most of us have, especially when trying to hop on a trend before it passes. It’s a stressful position — but a social media calendar template can help.

As the former head of marketing for two different tech startups, I learned firsthand that email newsletters can be an incredibly powerful tool in any marketer’s toolbox. 

If you’re noticing some droopy shoulders around the office or in your Zoom meeting, it’s time to plan a team outing. It’s fun and a great way for team members to bond and get to know one another outside of the work desks and joint tasks.

The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your screen walking through the halls of North Shore High School. Did you just transport back to the early 2000s?

Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then, the industry has evolved at breakneck speed, sprouting many more types of marketing.