On-page SEO has the power to bring countless new visitors — and customers — right to your website.

In today's world, brands have to generate their own buzz with press releases. Consumers aren’t waiting for the daily newspaper anymore to get their news.

Staying on top of the latest strategies and trends has been crucial for keeping my knowledge and skills current as a digital marketer.

Good news: Spotify is a go-to destination for podcasts, with 32.5 million listeners per month.

World events and economic conditions impact how each generation behaves as consumers and business owners.

Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, it’s estimated that for every $1 a business spends on an ad, generate $8 in profits.

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common marketing email mistakes, and what inspirational email marketing looks like.

As an Etsy shop owner, I like to think my products alone are enough for customers to click "buy." Yet, it could be my two-day shipping guarantee. Or my product videos on TikTok. Or the sustainable packaging.

Here’s a little exercise for you: check the timestamps on the emails you’ve received in the past day. I noticed that most of my emails, especially my subscription emails, were sent between 9 AM - 12 PM or 12-3PM.
This isn't a coincidence, either.

If it’s your first time using ChatGPT, your answers may sound stilted. The program doesn’t know your voice and is trying to learn what you want. If you want to get the best results, you’ll need to invest time in training the algorithm.

If you fell off the bandwagon of sticking to your New Year's Resolution to become a content creator, you’re not too late.

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

As a social media-obsessed content creator, I am familiar with TikTok. I often create TikTok videos to promote my work, express an idea or opinion, or share funny anecdotes.
As much as I enjoy TikTok, creating content consistently for the platform can feel overwhelming.