As a site owner, publisher or creator, you may be wondering how to best succeed in our AI search
experiences, such as AI Overviews and our new AI Mode.
The underpinnings of what Google has long advised carries across to ...

Since 2013, Search has recognized the importance of app deep links in a mobile-centric world.
In this post, we'll review the current state of app deep links — take a look at what they
are, the benefits of using the...

We're ready to open registrations for the first ever Search Central Live Deep Dive, a 3-day event
that will be held in Bangkok, Thailand this year on July 23-25!

A few months ago, we announced an improved way to view
recent performance data in Search Console.
The "24 hours" view includes data from the last available 24 hours and appears with a delay of
only a few hours. T...

In the previous posts about the Robots Exclusion Protocol (REP) we explored what's already
possible to do with its various components — namely robots.txt and the URI level controls.
In this post we will explore how...

Hello 2025! (Yeah, we know, time flies!) We've had some exciting plans in the works for
Search Central Live (SCL) Asia Pacific this year, and we're super excited to let you in on what
we've been up to. We've been listeni...

With the robots.txt file, site owners
have a simple way to control which parts of a website are accessible by crawlers.
To help site owners further express how search engines and web
crawlers can use their pages, the web standards...

A long-standing tool for website owners, robots.txt has been in active use for over 30 years and
is broadly supported by crawler operators (such as tools for site owners, services, and search
engines). In this edition of the r...

We're very excited to announce that Search Central Live is going to Madrid for the first time on April 9!
The event will have a mix of presenters from the Google Search, News, and Partnerships teams and the content
will be del...