However, the problem is that “traditional” competitive analysis is overkill for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if you choose to outsource).  A solution to that is a lean&#8230...

Let’s get the criticism out of the way. There are bad actors in SEO, people who seek to extract money from the internet regardless of the cost to others. There are still scams and snake oil, posers and plagiarists. Many…Read more ›

Our Content Explorer tool discovers 10 million new pages every 24 hours while being very picky about the pages that qualify for inclusion. The “main” Ahrefs web crawler crawls that number of pages every two minutes.  But how much of…Read mor...

Learn how to create one in three simple steps. Anything can be an SEO campaign goal, but here are a few common ones: For example, we recently had a goal to improve the rankings of our list of “blogging tips”…Read more ›

The benefit of having a keyword map is that it tells you: Let’s look at how to create one. Download the keyword mapping template to follow along. If you have a list of keywords for mapping, skip this step. Otherwise,…Read more ›

There are many ways to do this; some take longer than others. In this post, I’ll share how I’d go from zero to SEO pro if I had to do it all over again.  Understanding what search engine optimization really…Read more ›

  Each year we pick, vet, and categorize a list of up-to-date statistics to give you insight from hundreds of marketers on trends, best practices, or simply things that work in content marketing.  In this section, you’ll find the most…R...

Even if these techniques make an impact, it’s often for a short time, and Google can easily devalue them down the line. Here are four tactics for building high-quality links that help you stay ahead of your competition, expose your…Read more &#82...

  Here are the top takeaways: There were also a few surprises: Overview Here’s how annual salaries broke down across our respondents: According to the SEOs we polled, most of them learned SEO on the job or were self-taught.  Most…Read m...

Don’t worry. Below is a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales. If you rank for topics that people are searching for, you can get consistent search traffic. Here’s…Read more ›...

I spoke with two influencers—Wes Kao and Matt Diggity—for their best tips on establishing a name for yourself online. A personal brand is how people perceive you and what you’re known for. It’s the skills, experience, and values that give…Read mo...

With so much ground to cover, we did some serious digging to showcase the city’s best SEO speakers, conferences, and meet-ups. London’s search community was nascent but sizable from the early noughties. By around 2010, small SEO meet-ups were happening...

It helps you: In this guide, you’ll learn how to use our content gap analysis template to find and fill missing gaps in your content strategy. Make a copy of our content gap analysis template, then navigate to the Competitive…Read more ›

Content ideation is the process of generating article ideas. A solid ideation process makes it easy to brainstorm dozens of blog post topics, hit a regular publishing cadence, and consistently grow traffic—without unnecessary brain strain. You can thin...

Links are a major Google ranking factor. Even if they weren’t, a link from a popular website back to yours would send visitors to your site—and make your company and brand look good. But high-quality backlinks don’t build themselves—you need…Read...

  In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling you to do more of what works.  Google Analytics 4 (GA4) comes with almost everything you need to see how…Read...

In this guide, you’ll learn how to optimize content for SEO, conversions, and social shares. But first, let’s make sure we’re on the same page… Content optimization dramatically improves your content’s performance and helps you meet your marketing goal...

This tutorial will walk you through the most practical, repeatable, and actionable Ahrefs use cases from our six core tools that will help improve your SEO. Site Explorer is our competitive research tool. With Site Explorer, you can see a…Read mo...

But how do you build an SEO team? Is it worth the investment? Where do you find the people you need? Today, we answer all these questions and more.  Is building an SEO team even worth it? The answer depends…Read more ›

Getting these right can lead to higher rankings, increased visibility, and more organic traffic to your website—so they’re worth doing. Let’s take a look at the top on-page SEO factors that can help you rise through the ranks. Making your…Read mo...

Content briefs are simple documents that tell a writer… what to write about. They provide the information and context writers need to understand the goal of each article, ensure they cover all the key points, and turn in an A-grade…Read more &#82...

Here’s an example of what a cluster might look like: These keywords all have the same or similar meaning—so they form a cluster. Let’s explore how to do it. Keyword clustering is typically done by grouping keywords with the same…Read more ›...

In the most recent edition, 270 SEOs voted for the link-building techniques they still use today. Let’s look at how to do these seven tactics. Also known as creating link bait, the goal is to create something so valuable and…Read more ›

It provides a way for companies to create thousands of website pages targeted at thousands of keywords—without having to design, write, and publish pages manually. Companies like Zapier, Zillow, and G2 use programmatic SEO to generate millions of pagev...

You can see the current content for these pages on the blog (top Bing searches, top YouTube searches). Both have 1-2K words and tons of data. Here’s how they looked during the test: If you’ve been reading our blog, you…Read more ›

Use our free SEO audit template to find SEO issues that need fixing. Our SEO audit template focuses on finding SEO issues that move the needle—not everything that can go wrong with a website. This is because sweating the small…Read more ›

But can you go too far? Can you over-optimize? Google says “yes”, in two ways. Harmful over-optimization is, as Google’s Gary Ilyes puts it, “literally optimizing so much that eventually it starts hurting.” It’s possible to put so much effort…Rea...

These eight tools will allow you to do things like:  And more!  Ahrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and much more.  Some of the key use cases...

Having lived in this city-state for a good three decades, I’ve gathered that SEO remains a niche here—but the people within it are welcoming and always happy to exchange ideas. Let’s take a closer look. Historically, the SEO community in…Read mor...

If you want to get more organic traffic fast, you need to squeeze more juice out of what you already have. These seven tactics will show you how. If people searching for your topic want fresh information, you’ll lose traffic…Read more ›

I sacrificed my email inbox to bring you a carefully chosen selection of favorites. Every newsletter included here does four things: The 11 newsletters featured here cover every corner of the search world, including Google algorithm updates, local SEO ...

Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Together, they work like a flywheel. How to do inbound marketing Inbound marketing is our core marketing strategy at Ahrefs. We create&...

We’ve pulled the top 100 most visited sites by organic traffic from our database. YouTube is the most visited website, with an estimated ~4.5 billion monthly organic visits. Most other sites on the list are recognizable brands to us English…Read ...

Here’s an example of how the code looks: And here’s how it looks on social media: … in the browser tab: … and (sometimes) in Google’s search results: For SEO, title tags are important for two reasons: In this guide,…Read more ›