Today, most marketing teams I talk to are laser-focused on conversion rate optimization (CRO) fundamentals, and for good reason.

As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector is no different.

A writer at heart,
Meghan Keaney Anderson has centered her career around content creation. So, when pivoting her career into the world of generative AI, which could supposedly
replace writers, she received one resounding question from peers: Why?

Team black or team green?

Sometimes, it feels like Instagram looks different every time I open the app—IGVT is long gone, and Reels and Shopping tools are now front and center. 

To use ChatGPT or not to use ChatGPT? Is that really the question anymore?

Marketing is undergoing some major changes at the hands of AI.

It's been an interesting year in the marketing world. Advancements in AI and constant changes in Google's algorithm have all but turned the industry on its head.

If budgeting stresses you out, we have a lot in common, my friend.

In late 2023, I collaborated with an organization to increase its visibility and donations.

Even if you’re brand new to brand voice, you already know exactly what it is. I promise.

Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them.

I remember first starting my business. At that time, I knew the basics of marketing and a little about sales.

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant.

Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined.

You don’t have to be in marketing to know what it means to “go viral,” but the dream of saying, “My brand went viral”? — That’s definitely unique to our profession.

Is AI taking over jobs in 2024?

Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers.

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs.

YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024.

Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but would never claim the label.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses.

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences.

You open your computer on a Monday morning, and you have a few Slack messages about a campaign you're launching on Tuesday.

It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing.

In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly grown its advertising revenue every year.

When prospects first come to your business page, they probably won’t just click and buy your offering immediately.

I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting a big enough A/B test sample size or running the test long enough to get statistically significant results.

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public.

Every time I work with a new brand, my first order of business is to conduct a competitive analysis. 

Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples.

There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience.

A memo is the best way to share news when you have a significant update or important win within your company.
Unlike an email, your memo will go out to your entire department or everyone at the company, so knowing how to format a memo is just as important as what you write. No pressure. (Well, maybe some pressure…)