hubspot Archives - Page 10 of 16 - Reader@mReotEch.com

Has Google Gotten Worse? Here’s What New Data Says

“Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search results, and you’ll find someone complaining that SEO has ruined Google Search.

Digital Marketing

24 Jan 2024

30 Brilliant Marketing Email Campaign Examples [+ Template]

I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little else besides give me another task for my morning commute — namely, marking them all as unread without reading or unsubscribing altogether.

Digital Marketing

23 Jan 2024

15 Best WordPress Survey Plugins in 2023 (Hands-On)

On the hunt for the best WordPress survey plugin? Whether you're looking to improve the user experience on your website, increase your customer satisfaction, or simply learn more about your visitors, embedding a survey on your website is the fastest way to get the feedback you need.

Digital Marketing

22 Jan 2024

Q1 Marketing Plays That’ll Start Your Year Strong, According to State of Marketing Data

Ah, quarter one. It's a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing strong, then the first quarter is about starting smart.

Digital Marketing

22 Jan 2024

What Is Contextual Targeting, in the Context of Ads?

As Jerry Maguire once said — “Show me the money.”

Digital Marketing

19 Jan 2024

Influencers vs. Creators: What’s the Difference & Which Should Marketers Invest In?

When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video.

Digital Marketing

19 Jan 2024

Relationship Marketing: The Ultimate Guide

Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition.
In fact, Frederick Reichheld of Bain & Company found that as little as a 5% increase in customer retention can increase company revenue by as much as 25–95%.

Digital Marketing

18 Jan 2024

What Is Microblogging: A Start-to-Finish Guide for 2024

When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated.

Digital Marketing

18 Jan 2024

[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged

Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users.
It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?
Wrong.

Digital Marketing

17 Jan 2024

20 Great Examples of PowerPoint Presentation Design [+ Templates]

When it comes to PowerPoint presentation design, there's no shortage of avenues you can take.

Digital Marketing

17 Jan 2024

An Introductory SQL Tutorial: How to Write Simple Queries

Ever heard of SQL? You may have heard about it in the context of data analysis but never thought it would apply to you as a marketer. Or, you may have thought, “That's for the advanced data users. I could never do that.”

Digital Marketing

17 Jan 2024

Dry January is Big Bucks for Booze Makers

Dry January. It sounds like the next scary impact of climate change. In reality, it’s part personal challenge and part social movement.

Digital Marketing

17 Jan 2024

19 Best Free Marketing & Sales Templates for Microsoft Excel

In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting.

Digital Marketing

15 Jan 2024

The Top Marketing Trends of 2024 & How They’ve Changed Since 2023 [Data from 1400+ Global Marketers]

Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you're a marketer like myself, you've probably experienced the same feeling of whiplash as marketing trends continue to shift.

Digital Marketing

15 Jan 2024

18 Top Marketing Attribution Software Tools for 2024

Determining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase ROI, revenue, brand awareness, conversions, campaign success, and more.

Digital Marketing

12 Jan 2024

55 Office Costume Ideas for Marketing Nerds & Tech Geeks

How many days of the year are you encouraged to dress and goof around at work? Probably just one — Halloween — and even then, it can be hard to know which office costume ideas are appropriate for the workplace.

Digital Marketing

12 Jan 2024

How Often Should You (or Your Company) Blog? [New Data]

In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results?

Digital Marketing

12 Jan 2024

How to Use the P.S. in Email

As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy.

Digital Marketing

12 Jan 2024

22 Copywriting Examples From Businesses With Incredible Copywriters

We're all familiar with Flo from Progressive, right?

Digital Marketing

11 Jan 2024

How to Build a Website: 2 Methods, 9 Easy Steps, & 35 Amazing Tips

Studies show that 76% of consumers research a business online before visiting in person. That means having a website and building web pages that provide the information consumers want to know is as necessary for companies today as having a phone number.

Digital Marketing

11 Jan 2024

How to Write an Ecommerce Business Plan [Examples & Template]

If you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to ensure your vision has enough stock to be profitable.

Digital Marketing

11 Jan 2024

What Is Retargeting? How To Set Up an Ad Retargeting Campaign

In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn't as expansive.

Digital Marketing

10 Jan 2024

26 of the Best Free Stock Photo Sites to Use in 2024

When I need stock photos, I get them for free on Unsplash. Yet, for some reason, many other publishers continue to push out cheap (and usually cheesy) stock photography to serve as a representation of their brand.

Digital Marketing

10 Jan 2024

Character Count 101: Ideal Length for Instagram, Facebook, X, & LinkedIn Posts

From crafting blogs to social media posts, marketers often find themselves puzzled over what the right character count is. It's not always about the limits set by different platforms but rather the optimal number of characters for user engagement.

Digital Marketing

10 Jan 2024

Email Signature Examples: How to Write a Great One [+ Free Generator]

Around the globe, more than 300 billion emails are sent and received each day, on average. If you ask me, that's 300 opportunities to market yourself in your email signature.

Digital Marketing

10 Jan 2024

How to Write a Marketing Email: 28 Tips for Writing Compelling Email Copy [+ HubSpotter Insights]

Here’s the skinny: email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are using, a well-written, plain-text email can perform just as well (if not better) than a highly-designed email with tons of bells and whistles.

Digital Marketing

9 Jan 2024

What Is a Landing Page? All Your Questions, Answered

A meticulously crafted landing page, operating independently from your main website, can be strategically designed to optimize your marketing ROI.

Digital Marketing

9 Jan 2024

The 2024 State of Marketing & Trends Report: Data from 1400+ Global Marketers

If you’re anything like me, you probably wish you had unlimited time and resources to get through your busy work, come up with game-changing ideas, and ultimately give your audiences unforgettable brand experiences.

Digital Marketing

9 Jan 2024

Top Marketing Channels for 2024 [+Data]

Social media, email, video, audio —today's marketers have more marketing channels to choose from than ever before.

Digital Marketing

9 Jan 2024

3 Tips on Launching a Kickass Podcast, from My First Million Producers

The pandemic birthed a rise in puppies, planting flowers in Animal Crossing, and podcasts — with 1.1m+ shows launched in 2020 alone.

Digital Marketing

8 Jan 2024

24 Digital Marketing Tips That HubSpot Swears By [Research]

With over five billion internet users globally, and more than 4.8 billion active social media users, it stands to reason that digital marketing is vital for reaching a larger audience than you could through traditional methods alone.

Digital Marketing

8 Jan 2024

13 PPC Tools & Software to Help Your Ad Campaigns Crush It

I’ve seen it all — from pay-per-click (PPC) ads that had me clicking through before I knew it to campaigns that couldn’t stick the landing. If I could offer one piece of advice to companies creating ads, it’s this: Don’t wing it.

Digital Marketing

8 Jan 2024

19 Types of Blogs that Make Money in 2024 [+Examples]

Blogging is an attractive and creative outlet for sharing your unique perspective. Besides adding value to your audience, blogging helps you turn your passion into income through several monetization methods.

Digital Marketing

8 Jan 2024

The Best Marketing Jobs and Careers for You to Pursue in 2024

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job.

Digital Marketing

7 Jan 2024

What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level

Content writing can mean many things.
Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella.

Digital Marketing

5 Jan 2024

Social Media Copywriting: Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]

Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business.
And yet, managing it continues to be a source of frustration for many.

Digital Marketing

5 Jan 2024

I Took a Deep Dive Into ASO Marketing. Here’s What I Learned.

Confession — I have a long history of skin allergies. Recently, I've been searching for an app that would let me track all the cosmetics that I use (or plan to) to spot ingredients that could potentially cause skin irritation.

Digital Marketing

5 Jan 2024