Nostalgia marketing is the advertising equivalent of comfort food.

X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix, Wendy’s, and Taco Bell have become X famous for their witty commentary and personable interactions with their followers.

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted.

The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Pivot tables can help you summarize and make sense of large data sets.

As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential aspect of SEO.

As the person sending the HubSpot marketing emails, I know the importance of crafting email sequences that nurture relationships, drive website visits, and encourage sales. I’ve learned the hard way that the types of emails you send significantly impact engagement.

In today's data-driven world, the ability to transform data into actionable insights has never been more critical  for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively.

The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently.

In your career as a business professional, there’s a good chance you’ll be asked to give a presentation, be it in the office or at an event.

One great example of personalized marketing is the Charles Duhigg New York Times article titled, “How Companies Learn Your Secrets.”

We’ve all been there: staring intensely at the screen, willing ideas to come to our minds. When words or ideas aren't shooting out of our minds or fingertips, we know we've entered a writers' block rut.

While AI is a hot topic as of late, it's been around for a long time.

Many of us have been there with the cup of noodles diet when money is tight. 

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends.

“Move fast and break things” was the motto of generation Zuck.

Let’s face it, we could all do with a little lighthearted fun once in a while. 

From logos, posters, magazines, product packaging, and ads, we see graphic design at work every day.

Page load time is a critical metric that influences your entire site’s performance.

As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad.

According to our Social Media Trends Report, 86% of social media marketers say building an active online community is crucial to a successful social media strategy in 2024.

Even though millions quit their jobs every month, I understand that telling your boss that you're leaving the company is never an easy conversation.

Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I'd ever need to do manually can be done automatically.

I’ll admit it — I’m slightly obsessed with pop-up shops. They’re usually a little quirky, fun, and have an air of exclusivity that puts my FOMO into overdrive.

What’s the best way to increase your reach on Pinterest?

Overworking has become the norm for many professionals. While being constantly plugged in can make us feel safe, connected, and in the know — both at work and at home — it also means we never really clock out.

We recently discussed whether or not consumers want brands to make social statements with our sister publication, The Hustle. The main consensus is instead of making broad social media statements, consumers want brands to make tangible changes to improve broader communities.

Even as new marketing channels crop up, email marketing continues to be an effective way to generate leads and convert more prospects for your business.

For many Millennials and Gen-Zers, Wikipedia has become like a broad encyclopedia for all sorts of things, from random animal facts, to information about our favorite TV shows.

On average, Facebook is home to over 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy.

User-generated content (UGC) has become increasingly important over the past few years. 

“Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project managers in decacorn companies. The launch and impact of ChatGPT in November 2022 added fuel to the fire and has made this conversation more popular than ever.

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions.

Can AI write a better subject line than an actual person? Probably. Brands like JOANN have had a 10% increase in email open rates, all thanks to AI.