When I stepped into my role as head of content at Gong, I didn't come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out to be my unfair advantage.

You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree.

I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no KPI dashboard to tie it all together.

When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset.

Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I've been there. It was frustrating and a massive bottleneck.

Writing with clarity means making your content easy to read and understand. If your audience can’t grasp what you’re trying to say, what’s the point?

Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession. Others will say that we’re absolutely, positively not in a recession. I think those people should argue with a brick wall. Regardless of where you might personally stand, there’s a lot of ambiguity about what’s actually going on; I’m here to clear it up.

Let‘s be honest: AI assistants aren’t just for executives anymore. They're the secret weapon that can make you 10x more productive than everyone else in your company.

Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up with what makes a good website today.

Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel it, trust it. And your customers want the same.

Video is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing strategy. With almost half of Gen Z and millennials watching short-form video to discover new products, video is essential to increasing visibility and getting brand recognition.

If you've watched the news recently, the possibility of a recession has captured everyone’s attention.

It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or industry needs, but the sweeping proclamations of “artificial intelligence will upend business as we know it” are only now feeling especially urgent.

I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play “Jingle Bells,” and cover everything in baubles and tinsel. But one of the more accepted signs that the festive season is officially upon us is when holiday marketing campaigns start jingling, ringing and ho-ho-ho-ing into our homes, streets, and devices. After all, is it even Christmastime if I’m not hearing sleigh bells every five minutes?

As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.”

Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts.

If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation is easy. I add up all five values and divide this by the total number of values.

I’m a former NBCUniversal Page, and I will always remember how thorough the application and interview process for the program was.

Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies.

It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in.

Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have.

I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake ... But when it comes to work-related processes, it's one of my favorite things.

In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot of assumptions about the kind of place I was hired at based on the employee handbook.

In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes.

Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve run down the rabbit hole with folks from Spotify, Liquid Death, Oatly, New Balance, Zapier, Hootsuite, the Brooklyn Nets, and even the makers of Chicago’s most beloved tirefire-flavored liquor.

Like many businesses, I depend on web forms on my website to collect visitor information and to give them an easy way to contact me. They are an invaluable part of my lead generation strategy.

I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter's morning in late December, and the sunshine glistened over the frosted ground … Okay, I kid, I kid.

Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy.

Whether we realize it or not, we’re surrounded by integrated media planning.

With 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford to miss out.

In the first few years of business, small companies come up against many different problems. And – you’ve probably guessed it – some are harder than others to overcome. According to Shopify, the average annual business rate of business failure from 2019 to 2023 (for companies started only half a decade ago) is a scarily small 12.1%. This means that between 2018 and now, starting a small business hasn’t been the easiest task; if anything, it tells us that maintaining a business is a hell of a lot harder than starting one.

As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New Balance, Oatly.

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game.

I went to a psychic when I was 22. She told me I was “about to take a long journey across the Atlantic.”

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.