Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs.

Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel.

Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is where the real challenge lies. All generations shop differently, so you need to do some deep research to find out how things function in their “worlds.”

Digital marketing quotes are an invaluable source of insight and direction to help you navigate the challenges and opportunities of the digital landscape.

If you‘re a business owner looking to build your start-up from the ground up, you’ve likely read plenty of blogs looking for advice on marketing your business—but I‘m guessing there’s sometimes been a frustrating lack of resources for your particular challenges.

As people, we all have big goals — both personal and professional. I’ve been asked in countless interviews about my five-year plan for my career.

“Our business is absolutely flawless and we have nothing to improve upon” — said no business owner ever. Instead, we business owners often think of all the ways we could potentially grow our businesses and guard against threats.

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition?

It may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie Bicentennial Man. OK, fine, I can’t think of artificial intelligence (AI) in general without it coming to mind, but I can explain.

Whether you’re in your first marketing job (congrats, btw) or your 15th, you know that there are approximately 43,827 marketing-related newsletters all vying for your email address.

As a business, focus and alignment are everything.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.”

Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever.

Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don't have to. In this series, I document my experience and let you know if a tool or strategy is worth your time.

When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks.

Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service.

In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance.

We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way.

“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing.

Advancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Graza. Fishwife. Brightland.

When considering who to learn from in the marketing space, one brand stands out: Liquid Death.

Just about anyone can start a business … but what does it take to run a successful business? Through my personal experience, I’ve found that running a business successfully is about a lot more than filling out a few forms, getting the permits or licenses you need, and selling a product.

Forums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared.
 

AI is a hot topic amongst marketers in 2024 — and for good reason. According to our State of AI report, 95% of respondents say that using AI tools for marketing helps them spend less time on manual tasks and more time on the most important parts of their role.

Over the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential.

If, after reading my posts and doing your own research, you still need to figure out if it's worth investing in, perhaps a quick pros and cons list will help you come to a decision.

There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong).

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect” message, the next day's analytics showed dismal open and click-through rates.

Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization?

Video is an effective and ever-growing form of marketing. 64% of marketers credit marketing videos on Instagram with the highest engagement. It seems that users can’t get enough: 91% of people watched an explainer video to learn more about a product or service.

Once upon a time at university, I used flowcharts to map out my research processes so they could be clearly understood and repeated during peer review. Lately, I’ve been using flowcharts to organize an instructional book on floral design. Today, I’ll be exploring flowcharts as they pertain to the business sector.

When I sat down at my laptop to update this article, I thought I had at least a fifth-grader’s grasp of color wheels.