Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.”

Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever.

Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don't have to. In this series, I document my experience and let you know if a tool or strategy is worth your time.

When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks.

Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service.

In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance.

We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way.

“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing.

Advancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Graza. Fishwife. Brightland.

When considering who to learn from in the marketing space, one brand stands out: Liquid Death.

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

Forums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared.
 

AI is a hot topic amongst marketers in 2024 — and for good reason. According to our State of AI report, 95% of respondents say that using AI tools for marketing helps them spend less time on manual tasks and more time on the most important parts of their role.

Over the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential.

If, after reading my posts and doing your own research, you still need to figure out if it's worth investing in, perhaps a quick pros and cons list will help you come to a decision.

There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong).

As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect” message, the next day's analytics showed dismal open and click-through rates.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization?

Video is an effective and ever-growing form of marketing. 64% of marketers credit marketing videos on Instagram with the highest engagement. It seems that users can’t get enough: 91% of people watched an explainer video to learn more about a product or service.

Once upon a time at university, I used flowcharts to map out my research processes so they could be clearly understood and repeated during peer review. Lately, I’ve been using flowcharts to organize an instructional book on floral design. Today, I’ll be exploring flowcharts as they pertain to the business sector.

When I sat down at my laptop to update this article, I thought I had at least a fifth-grader’s grasp of color wheels.

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article).

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how to hire a community manager.

Fact: In 2024, basically everyone is a content creator, but not everyone is a “content creator” — at least not in the sense we’re talking about here.

Imagine you have hundreds of files in a folder labeled “Important Files.” Some of the files are named by date, some by subject, and some by author.

The first step in any successful project is drawing up a game plan with a clear objective. It's one of the reasons marketers love creative briefs.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs.
So you’re cruising along on Instagram, and see an ad for a newsletter that grabs your attention.

A great graphic design portfolio doesn’t do the work for you, but as an ever-running marketing tool, it can change your life by reeling in new opportunities.

Part of the reason I went into marketing is because I love creating. It’s also why the topic of the best AI for images intrigues me. 

Whether commuting by car, bus, or train, I find myself watching the world — and billboard ads — go by. Billboard advertising has come a long way, from signs painted on barn roofs to sleek, powerful advertisements and multimedia sensations.

I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even though the learning resources for email marketers have evolved since then, I still have countless re-engagement email examples in my inbox which don’t prompt me to, well, re-engage.

Of surveyed consumers, 56% have made a purchase from a company after reading their blog, and 10% of marketers who use blogging say it generates the biggest return on investment.