Property management comes with unique challenges that go far beyond simple contact management. Property managers must juggle tenant relationships, owner communications, maintenance requests, and lead generation while maintaining detailed records of all interactions.

Business brokers face a variety of challenges in managing complex deal flows, maintaining long-term client relationships, and coordinating between buyers and sellers. A specialized CRM system becomes essential for organizing prospect databases, automating follow-ups, and ensuring no potential deal falls through the cracks.

Today’s master bucks more trends than probably anyone I’ve interviewed. She ignores the competition. She refuses to put ✨AI sparkles✨ on everything. She runs on intuition as much as data.

Retail businesses face unique challenges in today's competitive marketplace. Managing customer relationships across multiple channels, tracking inventory alongside sales data, and coordinating between online and in-store experiences requires specialized tools. A Customer Relationship Management (CRM) system designed for retail can streamline these complex workflows, improve customer satisfaction, and drive revenue growth.

Fifty-seven percent of buyers are now willing to purchase a car online, according to 2024 Adtaxi research, up from 49% the previous year. As more people begin their car-buying journey on your website, sales teams must decipher who’s serious about driving the car off the lot — and who’s just kicking the digital tires.

Water, electricity, and heat are complicated enough. Add the responsibility of regulations and customer relations, and utilities companies are set up for some complex challenges.
Managing customer relationships, responding quickly to outages, integrating billing systems, and maintaining regulatory compliance — a customer relationship management system (CRM) for utilities can make these things easier.

Your hotel already has a lot to manage in its tech stack. Between your PMS, CRS, and booking engine, it's easy to lose sight of exactly what’s driving revenue — not to mention the frustration of losing commissions to OTAs. Using a CRM ensures you can pinpoint revenue sources, calculate ROI, and most importantly, foster the relationships that keep guests leaving positive reviews and coming back for more stays.

HubSpot’s Operations Hub is designed for teams who want to streamline operations and unlock new growth opportunities for their business. Whether you’re syncing apps, building efficient workflows, or governing complex datasets, Operations Hub helps you transform operations into a growth engine. 83% of businesses saw an increase in revenue in the first 12 months using HubSpot.

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. With 82% of marketers reporting that HubSpot increased their lead generation, the platform has proven its effectiveness across businesses of all sizes. This guide provides current pricing information for all HubSpot Marketing Hub plans as of 2025.

Managing client relationships is the cornerstone of any successful consulting business. Consulting firms face unique challenges in tracking prospects, managing complex project pipelines, and maintaining long-term client relationships across multiple engagements. Unlike traditional sales processes, consulting requires nurturing relationships over extended periods while juggling multiple stakeholders and project phases.

Manufacturing companies face unique challenges when managing customer relationships. Complex sales cycles, custom product configurations, and multi-stakeholder decision processes require specialized CRM capabilities that go beyond basic contact management.

Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore. Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth.

Finance companies face unique challenges that require specialized CRM solutions. Managing complex client relationships, ensuring regulatory compliance, and handling sensitive financial data demands more than a basic customer relationship management system. The right CRM streamlines operations while maintaining the security and compliance standards that finance professionals require.

Running an event management business is tough. You‘re juggling clients, vendors, venues, and countless moving parts. That’s where a great CRM comes in. It keeps everything organized in one place.

The CRM needs of private equity firms are fundamentally different from those of traditional sales-driven organizations. In an industry where deal flow, relationship intelligence, and portfolio performance are critical, private equity professionals require a CRM beyond simple contact management. They need a centralized system that supports long-term relationship tracking, deal pipeline visibility, investor communications, and seamless collaboration across investment and operations teams.

Government agencies face unprecedented challenges in managing citizen relationships, delivering public services, and maintaining transparency while ensuring data security and regulatory compliance.

Running a staffing agency means juggling a lot of moving pieces. You manage thousands of candidate profiles, build relationships with clients across different industries, track placements through complex pipelines, and stay on top of employment compliance.

Running a logistics business is far from easy. From juggling multiple shipments to coordinating with carriers, tracking deliveries, and keeping customers informed, you have your hands full with responsibilities.

Managing a restaurant is tough work. Between juggling tables, staff, and endless orders, keeping track of customer relationships can feel impossible. That's where restaurant CRM software becomes your secret weapon.

The fitness industry is growing fast, but managing member relationships is getting harder. The global fitness industry is estimated to be worth $257 billion in 2025 and continues to expand at a rapid pace. With this growth comes fierce competition, making it essential for fitness businesses to deliver exceptional member experiences while streamlining operations.

If I told you about a local business that’s seen 239% growth since the pandemic, what channel would you guess they were leading with? Paid ads? TikTok? Blood magic?

I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a little painful. I lost sleep. I lost hair. I made a lot of mistakes and learned most of what I know now the hard way.

Coming up with strong lead generation ideas isn’t always easy. I’ve found myself putting it off more than once — not because it’s not important, but because it often feels like a hit-or-miss. And I’m not alone. In the last year, 45% of businesses reported struggling to generate enough leads.

Is billboard advertising still relevant today? Yes, all because of costly signaling. This behavioral science principle states that expensive signals indicate higher quality or status.

A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads.

If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. Some of the most effective marketing I’ve ever done — from the early days of my career to my time at Drift — came from moments when there was no budget at all.

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential.

My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?” That pause perfectly sums up where we stand with AI video tools right now. We‘ve reached the point where even a casual viewer has to take a step back and consider if what they’re seeing is real or AI.

Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after viewing this Stripe ad.

Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent years.

When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence.

I love talking to creative people because they always notice details that I don’t. Like today’s master in marketing, who saw a boost in impressions from one tiny, seemingly insignificant detail: when their photo model bent their knee.

Every summer, a familiar shift hits marketing teams. Engagement cools, inboxes slow, and campaign results taper off just as internal pressure starts to heat up. Clients pause new projects. Content calendars fill with refreshes and lighter lifts. And whether you’re in-house or freelance, it can feel like you’re sprinting in place.