Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers.

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs.

YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024.

Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but would never claim the label.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses.

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences.

You open your computer on a Monday morning, and you have a few Slack messages about a campaign you're launching on Tuesday.

It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing.

In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly grown its advertising revenue every year.

When prospects first come to your business page, they probably won’t just click and buy your offering immediately.

I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting a big enough A/B test sample size or running the test long enough to get statistically significant results.

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public.

Every time I work with a new brand, my first order of business is to conduct a competitive analysis. 

Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples.

A memo is the best way to share news when you have a significant update or important win within your company.
Unlike an email, your memo will go out to your entire department or everyone at the company, so knowing how to format a memo is just as important as what you write. No pressure. (Well, maybe some pressure…)

With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people.

As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry.

As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service.

I believe that reading sample business plans is essential when writing your own.

I’ve worked in digital marketing and SEO for over a decade. Five years ago, I committed entirely to SEO. I became really passionate about it and have since shared thousands of posts on LinkedIn about all things SEO.

I judge every email subject line that makes its way into my inbox. I’m not exaggerating when I say that the subject line is the sole factor I use to decide whether the content of the email will be interesting to me.

Do you take a good, hard look at your team's marketing strategy every year?

Whether I'm walking into a restaurant, or passing by an advertisement through a windowpane, I seem to run into QR codes just about anywhere these days. I feel like this is the case for everyone now that 45% of shoppers claim to use marketing-related QR codes.

Have you been on a time crunch to create social media content?

The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it.

Let me just say this — my LinkedIn profile has provided me with some excellent results. LinkedIn has helped me secure a job, get four-figure freelance gigs, connect with marketing pros, and appear on podcasts.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

I've been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing even the shortest videos can be.

Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they didn’t have to make any deals with supernatural beings to do it.

Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company.

Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly.

When I was growing up, your first email address was a rite of passage (I see you, smileygirl747 and thegrouchy1). Today, it’s simply a necessity for many daily activities. Need a free email address?

One of my favorite things to do on my personal website is to dig into web analytics.