I’ll never forget the first freebie marketing piece I created and put on the internet: a free guide to help you grow your Instagram following.

I’ve helped build marketing plans at startups where the entire “team” was just me and a Google Doc. Other times, I worked side-by-side with CMOs and VPs of marketing to launch new products, shift positioning, or scale growth. No matter the stage, the goal was the same: make a plan that actually gets used, not one that collects dust.