OpenAI says GPT-5 is faster, higher-performing, and uses better reasoning. Learn what it means for you.

Find a keyword tracking tool that fits your needs based on real reviews.

Search engines crawl the web, store the discovered content, and then serve the most useful results.

New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.

Discover how to uncover profitable PPC keywords, add smart negatives, and build winning ad groups with this actionable guide.

Learn what online advertising is, how it works, and the main ad types. Plus, how to launch a campaign.

Control your ad targeting with broad match, phrase match, and exact match keyword types. Learn how.

Long-tail keywords are highly precise search engine queries. Optimizing for them could help you get more high-quality traffic.

Struggling to level up in your marketing career? Learn how to get promoted in marketing and what five factors set top marketers apart.

Learn how to update local business listings to provide accurate information and improve your local SEO.

Use these Google Business Profile post examples to write posts that drive more customers for your business.

Implement these seven SEO steps to improve your site’s search engine rankings and drive more traffic.

Learn how to perform a reverse video search to find video sources, stolen content, and backlink opportunities.

If your site isn’t in top shape and AI-ready, you could be set to lose far more than just rankings. Here’s what you can do to prevent this.

Learn AI search optimization tactics to get cited by ChatGPT, Perplexity, and Google AI Overviews. Start capturing high-intent traffic.

Learn what a local business listing is, why it matters, and steps to claim and optimize yours.

Learn how to edit your Google Business Profile so you can boost visibility and attract more customers.

Alt text is text that describes an image and appears in the image’s place if the image fails to load.

Application Programming Interface (API) is a method of gathering raw data from Semrush without using the standard website interface. You can get data faster than by using the interface and use it to integrate Semrush data into your dashboards and other...

Learn how to add your business to Apple Maps with Apple Business Connect and drive more map traffic.

Learn when and how to merge duplicate Google Business Profiles without losing reviews, traffic, or visibility.

A marketing funnel is a model of the customer journey that represents the buying stages people go through.

Discover what related keywords are and why they matter. Plus, learn proven ways to find and use them.

AI visibility is how often your brand is mentioned by tools like ChatGPT, Gemini, and Perplexity. Learn how to track and grow your LLM presence with our expert-backed guide.

A markup language is a system for defining the structure, presentation, or purpose of text within a document.

AI isn’t killing creativity, but redefining it. When AI acts as a co-creator, it‘s how we can stay creative when our timelines are shrinking and our teams are overwhelmed.

With rising acquisition costs, stricter privacy laws, and AI-driven black boxes reshaping attribution, the traditional ad-only model no longer holds. Here‘s how to build a strategic balance of organic and paid marketing

In B2B SaaS, product-led growth (PLG) has become a powerful engine for early traction. But when it‘s time to scale to enterprise? You’ll need to build on it with sales-assisted growth. Lisa Vecchio explains how.

While many CMOs and growth leaders chase traffic and rankings, these lagging indicators tell you little about the real-time impact of your strategy. Instead enterprises must shift toward leading indicators as these metrics predict future SEO success.

The Brand Control Quadrant is a framework to regain narrative control in the face of AI-driven search, multimodal discovery, and generative content summarization. Here‘s how to use it.

You’ve invested heavily in brand. But how do you know if it’s working? Brand performance can and needs to be measured, but this measurement must come with rigor, structure, and business relevance. Here‘s how.

Organic search isn‘t disappearing, but how it works, who controls it, and what drives visibility have changed radically. And this presents a big opportunity for enterprise brands.

Your brand is no longer just what you say to your audiences. If you’re not actively managing your algorithmic footprint, AI systems will define your brand for you. And it may not be accurate—or favorable.