These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel.

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Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements.

When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast.

It’s 2024, and the highest-ROI marketing channel is still good ol’ social media. 
Our State of Marketing & Trends Report shows that 43% of marketers use it as a marketing channel. I wonder why that number isn’t even higher.
These days, sharing content on social media is a no-brainer for brands. Whether you’re looking for a strategy refresh or trying out the channel for the first time, this post is your guide to the different types of social media content, what works best, and how it can empower your business.