Taylor Swift has done it again. On October 3, The Life of a Showgirl became Spotify’s most-streamed album in a single day this year, reaching the milestone in less than 11 hours. Fueled by fan anticipation, immersive experiences, and Taylor’s signature storytelling, the album’s debut was nothing short of spectacular. As streams soared, The Life...
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The Toast, the wildly popular daily podcast from sisters Claudia and Jackie Oshry, is now on video on Spotify. Fans can tune in each week to watch the duo’s unfiltered takes on pop culture, trending news, and everything in between, all delivered with their signature wit and chemistry. With its sharp humor and loyal following,...
The post ‘The Toast’ Launches Video Episodes on Spotify appeared first on Spotify.

Earlier this year during Spotify Advance, we announced a series of updates to make advertising on Spotify more flexible and automated. Today, we’re building on that momentum with a powerful suite of new partnerships and product features designed to make it even easier for advertisers to buy, create, and measure success on Spotify. New partnerships...
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Personalization is at the heart of Spotify. When you ask listeners what they love most about Spotify, more than 81% cite our personalization, and we’re always evolving to help you create a listening journey that’s uniquely yours. Starting today, you can exclude individual tracks from your Taste Profile, in addition to playlists. Your Taste Profile...
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En Colombia, el sonido del éxito de las artistas femeninas es inconfundible, y gran parte de ese impulso viene de las fans mujeres. Según datos de Spotify, el 58% de quienes escuchan a artistas femeninas en el país son mujeres, lo que refleja un ecosistema vibrante donde se apoyan y se elevan entre sí. Y...
The post Las fans están impulsando el boom de las artistas femeninas en Colombia appeared first on Spotify.

In Colombia, the sound of success for female artists is unmistakable, and much of that success is fueled by female fans. According to Spotify data, 58% of listeners of female artists in the country are women, highlighting a vibrant ecosystem where women are championing and elevating one another. And the momentum is clear: Over the...
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Spotify and Merlin, the digital music licensing partner for the world’s leading independents, today announced the renewal of their global, multiyear licensing partnership. This agreement reinforces the vital role of independent music on Spotify and provides Merlin members continued access to a platform that reaches fans worldwide. This expanded partnership reflects both companies’ commitment to...
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Earlier today, Founder & CEO Daniel Ek shared the following note with all Spotify employees. More detail can also be found in the press release here. Team,  In the Spotify of today, all eyes (and ears) are on us. There’s not much we do that goes unnoticed. But that wasn’t always the case. In a...
The post Evolving How We Lead appeared first on Spotify.

The following press release went live on Business Wire earlier today. You can also find more detail here in Founder & CEO Daniel Ek’s letter to employees. Stockholm and New York — 30 September, 2025 Today, Spotify (NYSE: SPOT) announced that Founder and Chief Executive Officer Daniel Ek will transition to the role of Executive...
The post Spotify Announces Leadership Evolution: Daniel Ek to Become Executive Chairman, Alex Norström and Gustav Söderström to Become Co-CEOs in January 2026 appeared first on Spotify.

Swifties, get ready. To celebrate the upcoming release of Taylor Swift’s The Life of a Showgirl, Spotify is inviting fans to step into a dazzling three-day immersive activation in New York City.  “The Life of a Showgirl: A Spotify Experience” will run from September 30 through October 2 (noon to 9 p.m. ET daily), welcoming...
The post Spotify Celebrates Taylor Swift’s Most Anticipated Album Yet With an Immersive Fan Experience in NYC appeared first on Spotify.

Spotify and Sony Music Group today announced an extension and expansion of their long-standing, successful global partnership. As part of their ongoing collaboration, Sony Music Entertainment and Sony Music Publishing have each entered into multiyear agreements with Spotify focused on delivering continued growth and innovation in music streaming that provides greater value for artists, songwriters,...
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Forget just hearing a new album; last night, London lived one. Together with Spotify, Ed Sheeran pulled off a surprise event that redefined how fans can connect with their favorite artists. The evening began with an exclusive, immersive listening party for Ed’s new album, Play, at London’s Lightroom space. Fans were surrounded by world-class audio...
The post Ed Sheeran’s ‘Play’ Comes to Life With Spotify’s Special Fan Event in London appeared first on Spotify.

It was the ultimate convergence of pop culture and literary prestige: Last night, Dua Lipa brought her Service95 Book Club podcast to the stage for a special live taping at the iconic New York Public Library. In partnership with Spotify and the NYPL, the event featured Dua in conversation with acclaimed author David Szalay, whose...
The post Dua Lipa’s ‘Service95 Book Club’ Goes Live at the New York Public Library appeared first on Spotify.

Spotify is expanding our video lineup with a new partnership with Zoo 55, part of ITV Studios. For the first time, acclaimed content from ITV Studios is landing on Spotify, bringing star-studded series and gripping documentaries to fans everywhere. The lineup includes beloved episodes and compilations of The Graham Norton Show, as well as VICE...
The post Spotify Welcomes Graham Norton and Select VICE Studios Content appeared first on Spotify.

A decade ago, Latin music made up just 8% of global Spotify streams. Today, it accounts for more than a quarter (27%) of all listening worldwide—a testament to the artists and fans who have fueled its unstoppable rise. Now celebrating its 10th anniversary, Viva Latino, Spotify’s flagship Latin music playlist, has been at the center...
The post Celebrating 10 Years of Spotify’s Viva Latino Playlist and the Global Rise of Latin Music appeared first on Spotify.

Hace una década, la música latina representaba apenas el 8% de las reproducciones globales en Spotify. Hoy, constituye más de una cuarta parte (27%) de toda la escucha en el mundo—un testimonio de los artistas y fans que han impulsado su crecimiento imparable. Ahora que cumple su décimo aniversario, Viva Latino, la playlist insignia de...
The post Celebramos 10 años de Viva Latino en Spotify y el éxito global de la música latina appeared first on Spotify.

Every day, millions of people around the world turn to Spotify to enjoy the audio they love. We’re continually improving the service to help you discover music with Premium-only features like Lossless, AI Playlist, and Mix; features that work across the free and paid experience, like Messages and daylist; and playlists curated by our leading...
The post Spotify’s Free Experience Is Even Better—Here’s How to Make the Most of It appeared first on Spotify.

For fans, we know how important it is to stay plugged into music culture and discover new releases from your favorite artists. Now, for listeners in the US, Spotify is making it even easier with The Drop Weekly. Curated and hosted by our music editors, this new in-app experience is like having a music expert...
The post Spotify’s ‘The Drop Weekly’ Brings You the Week in New Releases, Straight From Our Editors appeared first on Spotify.

RADAR, Spotify’s program for emerging talent, recently hit a major milestone: supporting more than 1,000 artists since its launch in 2020. Around the world, RADAR artists benefit from editorial support, exclusive content, and personalized marketing plans, all tailored to local music culture and audience needs. To mark the occasion and celebrate RADAR’s global impact, Spotify...
The post RADAR’s 1,000-Artist Milestone: Rachel Chinouriri, Zimmer90, and More Celebrate With Spotify in Berlin appeared first on Spotify.

For so many of us, movement is about more than just exercise—it’s a way to build confidence, find joy, and connect with others. But for young women, societal pressures, fear of judgment, and a focus on performance can make movement feel exclusive. According to a 2024 World Health Organization study, 85% of teenage girls aren’t...
The post Spotify’s and Nike’s Make Moves Campaign Goes Global to Support Teen Girls’ Mental Health appeared first on Spotify.

Last week, Spotify and Netflix transformed Guastavino’s in New York City into a delightfully dark Graveyard Gala to celebrate Wednesday Season 2, Part 2. Fans, influencers, and cast members Jenna Ortega, Emma Myers, and Joy Sunday gathered for an immersive Tim Burton-inspired evening filled with Wednesday-themed treats, custom haiku, and spooky surprises. The highlight of...
The post Wednesday’s Latest Tracklist Lands on Spotify, Boasting Lady Gaga’s Brand-New Single appeared first on Spotify.

Earlier this month, we promised our Verano Forever party would bring the heat, and our big celebration didn’t disappoint. Last Friday, Verano Forever welcomed more than 700 guests to experience a fusion of music, culture, and the vibrant energy of Latin summer, with memorable performances from chart-toppers, innovators, and genre-shaping artists spanning the Latin music...
The post Verano Forever Brings Myke Towers, Beéle, Elena Rose, and More to Miami for an Unforgettable Latin Summer Celebration appeared first on Spotify.

Los corridos han sido un pilar de la Música Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo capítulo está tomando forma: los corridos motivadores. Inspirados en la resiliencia y la ambición, estas canciones están conectando con los más jóvenes, ofreciendo tanto mensajes de motivación y fuerza. A diferencia de otros...
The post Corridos Motivadores: El Nuevo Sonido de la Resiliencia en México appeared first on Spotify.

Corridos have been a cornerstone of Música Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational corridos, or corridos motivadores. Drawing on themes of resilience and ambition, these songs are resonating with younger fans, offering both comfort and motivation. Unlike other modern corrido styles, such as tumbados,...
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It’s the waning days of summer, and for anyone trying to squeeze in one more road trip before the leaves begin to turn, Spotify is here with a collection of captivating stories that will melt the miles away.  Our editors have hand-picked nine bingeable shows to make the most of your time behind the wheel....
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As summer days stretch out, long and languorous, listeners across the Northern Hemisphere reach for the perfect songs to soundtrack the season. Spotify’s Songs of Summer tradition chronicles that journey—from early predictions to a midseason wild card update, and finally, the big end-of-summer reveal. For the second year in a row, Spotify’s global editorial team...
The post Spotify’s Top 5 Songs of Summer 2025 Revealed: A Softer, More Personal Soundtrack appeared first on Spotify.

Recommendations have always been at the heart of the Spotify experience. Friends and family share their favorite music, podcasts, audiobooks, and more from Spotify millions of times each month. That’s because word of mouth is one of the most powerful ways for people to discover their next favorite track.  Spotify users have told us they...
The post Introducing Messages, A New Way To Share What You Love on Spotify with Friends and Family appeared first on Spotify.

Spotify’s Fan Life is back—and this time, the spotlight shines even brighter on the fans who make music culture unforgettable. This second installment of our global marketing campaign brings new depth and dimension with a series of short films that capture the movement, sound, and emotion of fan communities. With real fans featured across scenes...
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When we launched Jam, the idea was simple: Music is better when it’s shared. Since then, listeners around the world have been queuing up tracks, enjoying them in sync, and soundtracking moments together, whether across the couch or across continents. Now, Jam sessions are hitting a high note with 100 million monthly listening hours. That...
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As summer winds down and backpacks come out, Gen Z isn’t just heading back to class, they’re shaping the soundtrack for a whole new season. For Back to School 2025, Spotify has compiled a snapshot of the daily rituals and shared listening moments that define this reset. Powered by new listening data and anchored in...
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With their new album, hickey, out now, Aussie indie darlings Royel Otis decided to start the celebrations early by bringing their emotionally charged, hook-filled sound to the UK. On Thursday night, the duo played an intimate show at London’s Village Underground, exclusively for their top Spotify fans.   View this post on Instagram   A...
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If you’ve ever wondered what might be playing in Clark Kent’s headphones when he’s not saving the world as Superman, today is your lucky day. With the highly anticipated Superman debuting in theaters today, Spotify has teamed up with DC Studios and filmmaker James Gunn to curate a playlist, with song selections inspired by the...
The post ‘Superman’ Filmmaker James Gunn Reveals the Playlists Inspired by Your Favorite Characters appeared first on Spotify.

The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft, leaving a critical gap in the evolution of new sounds and future careers. The need for creative spaces has never been more urgent. Between 2010 and 2023, more...
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This is not a drill: Oasis is back on the road—marking its first live performances in more than 16 years. The band’s highly anticipated tour kicked off in Cardiff on July 4 and 5, where it roared through a greatest-hits-heavy set to a rapturous reception. Reflecting the excitement, following the first weekend shows, streams of...
The post Spotify Toasts Oasis’s Return With Exclusive Ways for Fans to Get Closer to the Music That Defined a Generation appeared first on Spotify.

Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stage. As part of the campaign, we’ve released a new Global Impact Report that reveals how Australian sounds are resonating worldwide. We’re spotlighting the findings of the report—and inviting members of...
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This summer, as the energy builds for one of the biggest moments in women’s football, we’re launching “Our Game, Our Sound,” a Europe-wide social impact campaign that spotlights the powerful connection between music, football, and community. The initiative is designed to foster belonging, joy, and mental well-being for Gen Z women, using Spotify’s cultural reach...
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