It has been a busy second half of the year for the Search Central Live (SCL) team! Zipping through
the busy streets of Bangkok to the skyscrapers of Tokyo and the vibrant harbor of Hong Kong, we've
been on a mission to connect...

Today, we are excited to introduce a new feature in the Search Console Performance report: weekly and monthly views.
This new functionality allows you to adjust the time aggregation of any of the performance charts,
helping yo...

Today, we are excited to announce a new experiment in Search Console that offers site owners a unified
view of their Google Search performance across their websites and social channels. With this update,
we are expanding the S...

The Search Console Performance report is a powerful tool to analyze organic search traffic, but finding
the exact data you need can take more time than you'd like. Today, we're excited to announce an experimental
feature in th...

We're happy to announce we're providing an additional tool to analyze the performance
of your website by query type in the Search Console Performance Report:
the branded queries filter. This new feature is designed to help ana...

We're always looking for new ways to help you understand your data and make smarter decisions when it comes
to Google Search. That's why we're happy to announce a new feature within the Search Console performance
reports: Cust...

We're excited to announce that we're now expanding the options for merchants to provide shipping
and returns information, even if they don't have a Merchant Center account. Merchants can now
tell Google about their shipping an...

We're thrilled to announce our upcoming Search Central Live Zurich on December 9th!
This is a fantastic opportunity for SEO and digital marketing professionals to connect, learn and engage with each other and the Google Search teams...

We're constantly working to simplify the search results page,
so that it's quick and easy to find the information and websites you're looking for. As part of
this effort, we regularly evaluate all of our existing features to m...

We are excited to announce Query groups, a powerful Search Console Insights feature that groups
similar search queries. One of the challenges when analyzing search performance data is that there
are many different ways to writ...

For the first time, Search Central Live is coming to Dubai on October 21, 2025!
After events in Europe, Latin America, and Asia, we're continuing our mission to help
you enhance your site's performance in Google Search, live i...

When shoppers are online, knowing which store to buy from can be a tough decision. The new
store widget powered by Google
brings valuable information directly to a merchant's website, which can turn shopper hesitation
...

Get ready, Japan! We're thrilled to announce the return of Search Central Live Tokyo on Nov 7,
2025! If you are fluent in Japanese and are interested, read on! We're bringing
back all the elements you loved, with even mo...

As part of our broader APAC plan, which includes new Deep Dive events and two local language
editions, we are happy to announce the details for our Chinese language event: Search
Central Live Hong Kong!

We're very excited to announce that Search Central Live is coming back to Ciudad de Mexico
on September 25! Following successful events throughout the world earlier this year, we're
continuing our mission to helpyou enha...

We're excited to announce the Google Trends API alpha test. This new API will help
Researchers, Journalists, and Developers to understand Search behaviors and patterns.
While Trends data is available through the Trends w...

We're excited to announce the launch of the new Search Console Insights report. The new report offers
even more insights and a deeper integration with Search Console's Performance report.
With this change, we aim to stre...

We hope you're as excited about
Search Central Live Deep Dive APAC
as we are! With just a few weeks to go, we wanted to share an exciting experiment that we're
planning to run at the event, and introduce our comm...

As part of our ongoing efforts to
simplify the Google Search results page, we will be phasing out support for a few
structured data features in
Search. We regularly evaluate the usefulness of Search features, bot...

Member benefits, such as lower prices and earning loyalty points are a major factor considered by
shoppers when buying products online. Today we're adding support for defining loyalty programs under
Organization structur...

As a site owner, publisher or creator, you may be wondering how to best succeed in our AI search
experiences, such as AI Overviews and our new AI Mode.
The underpinnings of what Google has long advised carries across to ...

Since 2013, Search has recognized the importance of app deep links in a mobile-centric world.
In this post, we'll review the current state of app deep links — take a look at what they
are, the benefits of using the...

We're ready to open registrations for the first ever Search Central Live Deep Dive, a 3-day event
that will be held in Bangkok, Thailand this year on July 23-25!

A few months ago, we announced an improved way to view
recent performance data in Search Console.
The "24 hours" view includes data from the last available 24 hours and appears with a delay of
only a few hours. T...

In the previous posts about the Robots Exclusion Protocol (REP) we explored what's already
possible to do with its various components — namely robots.txt and the URI level controls.
In this post we will explore how...

Hello 2025! (Yeah, we know, time flies!) We've had some exciting plans in the works for
Search Central Live (SCL) Asia Pacific this year, and we're super excited to let you in on what
we've been up to. We've been listeni...

With the robots.txt file, site owners
have a simple way to control which parts of a website are accessible by crawlers.
To help site owners further express how search engines and web
crawlers can use their pages, the web standards...

A long-standing tool for website owners, robots.txt has been in active use for over 30 years and
is broadly supported by crawler operators (such as tools for site owners, services, and search
engines). In this edition of the r...

We're very excited to announce that Search Central Live is going to Madrid for the first time on April 9!
The event will have a mix of presenters from the Google Search, News, and Partnerships teams and the content
will be del...

On April 2, 2025 we'll be in Johannesburg, South Africa for the very first Search Central Live event in Africa!
We're excited to welcome you at Search Central Live South Africa and talk about all things Google Search!

Every now and then we get questions about robots.txt, robots meta tags, and the control
functionality that they offer. Following our December series on crawling,
we thought this would be the perfect time to put together ...

We're excited to announce that Search Central Live is coming to New York City for the first time on March 20, 2025.
The Google Search team has organized events in the city several times, but this time we're bringing our main Search event t...

We're excited to announce that Search Central Live is returning to São Paulo in 2025. Following our
successful events in 2023 and 2024, we're continuing our mission to help Brazilian businesses enhance
their site's performance ...

Mobile searchers will soon see a cleaner, more streamlined look for how URLs appear in search
results. Initially introduced as part of the "site hierarchy" feature,
we've found that the breadcrumb element isn't as useful...

It might happen that by the end of this post you're going to try to decide who wrote this blog
post, a large language model (LLM) or Gary. And you'd be right to ponder that and delve into the
intricacies of the language ...

Content delivery networks (CDNs) are particularly well suited for decreasing latency of your
website and in general keeping web traffic-related headaches away. This is their primary purpose
after all: speedy delivery of ...

Faceted navigation is a great way to help users find what they need on your site, but it can
create an SEO nightmare if not implemented carefully. Why? Because it can generate a near-infinite
number of URLs, which causes...