Digital Marketing

Adaptive marketing: Proven strategies for growing companies

The best marketing isn't chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences, trends, and real-time data. Changing with the trends gives brands a competitive edge, if marketing teams handle it correctly.

Digital Marketing

7 Feb 2026

How to Choose the Best Prompts to Monitor Your AI Search Visibility

After all, conversing with AI is unlike how we would traditionally search, since requests can be far more detailed, or occur in the middle of longer conversations. AI responses are also less consistent than organic search results, with both brand&#8230...

Digital Marketing

5 Feb 2026

Update: AI Overviews Reduce Clicks by 58%

Since then, AI Overviews have rolled out to more countries and more languages, and many websites have continued to see the clicks from organic search decline month-over-month. Today, it seems likely that the impact of AI Overviews has worsened. As&#823...

Digital Marketing

4 Feb 2026

Email marketing reporting: Our top best practices and tool recommendations for 2026

Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any performance-focused email strategy. Without it, you’re sending campaigns into a void, unable to see what’s working, what’s falling flat, and most importantly, what’s driving revenue.

Digital Marketing

4 Feb 2026

Introducing the Agentic Customer Platform

The Gap Between Output and Outcomes
Over the past two years, I've had hundreds of conversations with business leaders about AI. The pattern is always the same: initial excitement about what AI can do, followed by frustration about what it actually delivers.

Digital Marketing

4 Feb 2026

How to structure pages for AEO and answer engines: A quick-start guide

The way consumers search for answers online has changed over the years. Instead of typing a keyword or query into search engines like Google, people are typing their questions directly into engines like ChatGPT to get direct, no-frills answers.

Digital Marketing

3 Feb 2026

Google Maps SEO: 5 Proven Strategies to Rank Higher

But when potential customers search “pizza near me” or “plumber in London,” you’re nowhere to be found in the top three results. Your competitors are stealing your customers. Here’s the reality: just having a Google Business Profile doesn’t mean Google...

Digital Marketing

3 Feb 2026

B2B Email Marketing: How to use email to drive B2B pipeline growth

If you‘ve ever wondered why B2B email marketing still dominates as a revenue-driving channel in 2025, you’re not alone. Despite the rise of new marketing platforms and AI-powered tools, B2B email marketing remains one of the most reliable ways to nurture leads, accelerate pipeline, and actually close deals.

Digital Marketing

2 Feb 2026

I went from Wall Street to content creation: Here’s my journey

At 23, I walked into BlackRock‘s New York office fresh out of Wesleyan University, ready to conquer Wall Street. By 28, I had traded my corporate badge for a ring light and a mission to empower women through content creation. Along the way, I learned that the biggest impact doesn’t always come from the biggest institutions.

Digital Marketing

2 Feb 2026

Email marketing automation tools: How to choose in 2026

Selecting an email marketing automation platform goes far beyond choosing where marketers will send emails. The right tool becomes the backbone of lifecycle marketing — powering personalized workflows and driving revenue. Email marketing automation platforms help businesses send targeted, personalized emails at scale by automating workflows, segmenting audiences, and integrating with CRM and ecommerce tools.

Digital Marketing

30 Jan 2026

9 Best SEO Content Writing Tools We Like in 2026

Discover the top nine SEO writing tools to produce high-quality content efficiently.

Digital Marketing

27 Jan 2026

How to Track AI Overviews: Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You

These questions aren’t easy to answer—especially since Google keeps AI Overview data under lock and key. But, if you keep reading, you might just find out… When people talk about “tracking AI Overviews”, they could be referring to a few…Read more...

Digital Marketing

26 Jan 2026

Semantic Search Is the Only Search That Matters Now (For SEO and AI Visibility)

Search engines “think” in topics, not keywords. They understand entities—people, places, products, ideas—and how they relate. They focus on meaning, not word matching. If you want to do SEO today, or show up in AI recommendations, you need to understan...

Digital Marketing

26 Jan 2026

On-Page SEO Checklist: The Complete Task List for 2026

Follow this on-page SEO checklist to optimize your titles, content, URLs, internal links, and more.

Digital Marketing

23 Jan 2026

How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking)

HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But that success doesn’t happen by accident. Behind those results are clear priorities, rigorous testing, and a sharp focus on the right metrics.

Digital Marketing

23 Jan 2026

What is ChatGPT Atlas? — Whiteboard Friday

What is ChatGPT's Atlas? Charlie Marchant explains OpenAI's new AI-powered browser, its "Agent Mode" capabilities, and the pros and cons of using it.

Digital Marketing

23 Jan 2026

Law Firm SEO: Top Tactics, Average Costs, & What to Avoid

Learn how law firm SEO can help your legal practice improve its online visibility and get more clients.

Digital Marketing

22 Jan 2026

How to Submit a Sitemap to Google (in 3 Simple Steps)

To submit your sitemap to Google, add its URL to Google Search Console‘s “Sitemaps“ report.

Digital Marketing

22 Jan 2026

If You’ve Been Investing in SEO, You’re on the Right Track With GEO: An AMA With Lily Ray

Overwhelmed by AI search disrupting SEO? Lily Ray shares smart strategies to boost visibility, measure success, and thrive in 2026's evolving search landscape.

Digital Marketing

22 Jan 2026

The gentlemen’s agreement that netted 210,000 subscribers. [Steal this play.]

“SMASH that like button,” the host says, and your eyes roll back so far you can see your own medulla. “And don’t forget to subscribe!”

Digital Marketing

22 Jan 2026

Content Chunking: What Is It & Should You Care?

Content chunking is breaking down content into smaller “chunks“ that are easier for AI systems to process.

Digital Marketing

21 Jan 2026

How to Make Every Click Count with Search Experience Optimization

Go beyond rankings with Search Experience Optimization (SXO). Learn how to use user behavior data to improve clicks, engagement, and conversions.

Digital Marketing

21 Jan 2026

How to create a social media report [free template included]

Learn how to create a social media report that proves ROI, tracks performance, and wins stakeholder buy-in — plus a free reporting template.
The post How to create a social media report [free template included] appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

21 Jan 2026

How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)

Our own study shows that AI Overviews have caused click-through rate drops of 34.5%, with new research from Seer Interactive reporting drops as high as 61%. And research from Pew shows users who encounter an AI summary click on a…Read more ›

Digital Marketing

21 Jan 2026

ChatGPT Searches Google Shopping to Create its Recommendations

Our experiment confirms that ChatGPT runs queries through Google Shopping. Here‘s what this means.

Digital Marketing

20 Jan 2026

Google My Business: A Guide to Google Business Profile

Google Business Profile (formerly Google My Business) is a free business listing that supports reviews, Q&As, posts, and more.

Digital Marketing

20 Jan 2026

Why Loop Marketing matters in 2026, according to our State of Marketing report

HubSpot’s latest State of Marketing data shows that 65% of companies exceeded their goals last year, and 93.7% improved lead quality. Should the industry celebrate and prepare for a relaxed 2026? Barely.

Digital Marketing

20 Jan 2026

Every Marketer Says You Need “Taste”. Here’s What That Actually Means

With just a couple of prompts, an LLM can generate an entire blog post that you can publish on your website. A solopreneur or a marketing team of one can pump out newsletters, social media content, ad copy, and blog…Read more ›

Digital Marketing

20 Jan 2026

Best loop marketing tactics for the era of AI-powered marketing

Marketing funnels aren‘t cutting it anymore, and you’ve probably felt it in the form of declining traffic, scattered buyer journeys, and tactics that worked last year falling flat today. That's why HubSpot introduced loop marketing tactics, a four-stage framework designed to help you adapt and grow in the AI era.

Digital Marketing

19 Jan 2026

ChatGPT Gets Googled More Than YouTube, Instagram, Facebook, and TikTok

That felt impossible. For instance, YouTube has been the internet’s default video platform for nearly two decades. It’s frequently dubbed the second-largest search engine. So I asked Xibeijia, Ahrefs’ superstar data scientist, to pull our data and doub...

Digital Marketing

19 Jan 2026

Our Top 5 Blog Posts of 2025 (And What Made Them Work)

And, naturally, we wanted to remind you of some of our best blogs 😉 Below, we’ve used Ahrefs Web Analytics to find our most-viewed articles published in 2025. We were inspired by Amanda Natividad’s SparkToro post. Great stuff from Amanda…Read mor...

Digital Marketing

19 Jan 2026

10 Ways to Use AI for SEO (+Benefits, Challenges & Costs)

Learn how to use AI for SEO, from keyword research to content optimization. Plus: benefits, common challenges, pricing, and the best AI SEO tools.

Digital Marketing

19 Jan 2026

What Is Digital Marketing? Types, Examples, & Strategy

Learn what digital marketing is, explore 9 key types, and get a simple strategy checklist to grow your business online.

Digital Marketing

19 Jan 2026

Competitor Keywords: How to Find & Win Rivals’ Best Terms

Find competitor keywords for SEO & PPC with Semrush. Step-by-step workflows plus free methods.

Digital Marketing

16 Jan 2026

What is Answer Engine Optimization (AEO) and how does it change SEO?

If you‘re familiar with the world of SEO, I probably don’t have to tell you there's been a serious shift in its landscape. Marketers are no longer just optimizing content for Google‘s traditional blue links; we’re now optimizing for AI.

Digital Marketing

16 Jan 2026

SEO audits: How to conduct one that drives traffic growth [+ checklist]

At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit identifies technical, on-page, content, and link issues on a website. It helps SEO teams identify, prioritize, and fix the issues that block traffic, rankings, and, importantly, conversions. Businesses and SEO teams should create audits to identify opportunities that advance business goals and growth.

Digital Marketing

16 Jan 2026

SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility

Brand marketing is more important to SEO than ever before. Search engines now understand brands as entities, not just keywords. They connect your brand to your industry and offerings to surface you in relevant searches beyond exact matches. Google and&...

Digital Marketing

16 Jan 2026