Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted.

The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Pivot tables can help you summarize and make sense of large data sets.

I fully admit I’m terminally uncool. But as a marketer, I can’t let my lack of swag (rizz? drip?) be an excuse for being behind the times.

As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential aspect of SEO.

As the person sending the HubSpot marketing emails, I know the importance of crafting email sequences that nurture relationships, drive website visits, and encourage sales. I’ve learned the hard way that the types of emails you send significantly impact engagement.

In today's data-driven world, the ability to transform data into actionable insights has never been more critical  for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively.

The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently.

In your career as a business professional, there’s a good chance you’ll be asked to give a presentation, be it in the office or at an event.

One great example of personalized marketing is the Charles Duhigg New York Times article titled, “How Companies Learn Your Secrets.”

We’ve all been there: staring intensely at the screen, willing ideas to come to our minds. When words or ideas aren't shooting out of our minds or fingertips, we know we've entered a writers' block rut.