On average, Facebook is home to over 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy.

User-generated content (UGC) has become increasingly important over the past few years. 

“Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project managers in decacorn companies. The launch and impact of ChatGPT in November 2022 added fuel to the fire and has made this conversation more popular than ever.

Can AI write a better subject line than an actual person? Probably. Brands like JOANN have had a 10% increase in email open rates, all thanks to AI.

There's a reason why Google's advertising revenue stood at a staggering $224.47 billion in 2022 or why Meta generated over $113 billion in ads.

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions.

On-page SEO has the power to bring countless new visitors — and customers — right to your website.

In today's world, brands have to generate their own buzz with press releases. Consumers aren’t waiting for the daily newspaper anymore to get their news.

Staying on top of the latest strategies and trends has been crucial for keeping my knowledge and skills current as a digital marketer.

Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, it’s estimated that for every $1 a business spends on an ad, generate $8 in profits.

Good news: Spotify is a go-to destination for podcasts, with 32.5 million listeners per month.

World events and economic conditions impact how each generation behaves as consumers and business owners.