As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs.

Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho.

To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn't just come naturally – you need to work for it.

An ecommerce customer journey map helps you drive better business results whether you’re an ecommerce business owner or a marketing manager for an online store.

I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too.

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it?

You’re looking to reach the inbox — fantastic. You put time into crafting the perfect marketing email and so you want it to reach your recipients and receive positive engagement — even better.

Wondering how to use Medium and how to make money on Medium? You’ve landed at the right place.

Instagram isn't for everybody. If the latest changes to Instagram aren't what you're looking for, this step-by-step process for how to delete your Instagram account is for you.

Tired of the same old discussions at the beginning of every meeting? Then this well-curated list of fun and insightful icebreaker games and questions is for you.

As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry.

In 2022, I did the impossible — I had an Instagram Reel go viral. So far, it’s generated over 5.5 million views, 173K shares, 99.5k likes, and 14.6 bookmarks, but the number of new followers? Minimal.

Psychology tells us that emotions drive our behavior, while logic only justifies our actions after the fact. Marketing confirms this theory. Humans associate the same personality traits with brands as they do with people — choosing your favorite brand is like choosing your best friend or significant other. We go with the option that makes us feel something.

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior.

Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read.

One thing you may not know about me is that I love to go to comic and anime conventions. It's so fun to see your favorite actors, artists, and YouTubers speaking directly to their fans in panel discussions.

In 2007, the world was introduced to Tumblr, a blogging site where users could post almost anything from fashion inspo to personal writing to GIFS, art, and more. 

Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in.