SEO

AEO vs. GEO explained: What marketers need to know now

Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article. In brief, AEO optimizes content for answer boxes and voice search results, while GEO targets AI chatbot citations and generated summaries.

Digital Marketing

23 Dec 2025

5 SEO keyword research tools that help teams show up in search

SEO keyword research tools are essential for marketing teams looking to level up their content. Keyword research software can help identify search opportunities that align with a business’ offerings. That SEO strategy is crucial — nearly one-third of internet users 16 or older discover new brands through search engines.

Digital Marketing

17 Dec 2025

Introducing weekly and monthly views in Search Console

Today, we are excited to introduce a new feature in the Search Console Performance report: weekly and monthly views.
This new functionality allows you to adjust the time aggregation of any of the performance charts,
helping yo...

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10 Dec 2025

Introducing social channels in Search Console

Today, we are excited to announce a new experiment in Search Console that offers site owners a unified
view of their Google Search performance across their websites and social channels. With this update,
we are expanding the S...

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8 Dec 2025

Streamline your Search Console analysis with the new AI-powered configuration

The Search Console Performance report is a powerful tool to analyze organic search traffic, but finding
the exact data you need can take more time than you'd like. Today, we're excited to announce an experimental
feature in th...

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4 Dec 2025

Introducing the Branded queries filter in Search Console

We're happy to announce we're providing an additional tool to analyze the performance
of your website by query type in the Search Console Performance Report:
the branded queries filter. This new feature is designed to help ana...

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20 Nov 2025

Adding context to your Search Console data with custom annotations

We're always looking for new ways to help you understand your data and make smarter decisions when it comes
to Google Search. That's why we're happy to announce a new feature within the Search Console performance
reports: Cust...

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17 Nov 2025

AI SEO Tips: How to Earn Citations & Mentions in AI Search

Learn 7 AI SEO techniques to earn visibility in LLMs + how to track it.

Digital Marketing

14 Nov 2025

Local SEO: What Is It & How to Do It

Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.

Digital Marketing

13 Nov 2025

More ways to share your shipping and returns policies with Google

We're excited to announce that we're now expanding the options for merchants to provide shipping
and returns information, even if they don't have a Merchant Center account. Merchants can now
tell Google about their shipping an...

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12 Nov 2025

Search Central Live is back in Zurich!

We're thrilled to announce our upcoming Search Central Live Zurich on December 9th!
This is a fantastic opportunity for SEO and digital marketing professionals to connect, learn and engage with each other and the Google Search teams...

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11 Nov 2025

We Analyzed 248K Reddit Posts: What Drives Visibility in AI Search [Study]

We analyzed 248,000 Reddit posts to uncover what makes certain threads appear in AI search results. Learn which post types, engagement levels, and formats drive visibility.

Digital Marketing

10 Nov 2025

The Most-Cited Domains in AI: A 3-Month Study

We studied the domains most frequently cited by AI tools and found a significant drop for Reddit and Wikipedia. See the research.

Digital Marketing

10 Nov 2025

Traditional SEO vs AI SEO: What You Actually Need to Know

Traditional SEO optimizes for search engines like Google. AI SEO optimizes for AI platforms and search features.

Digital Marketing

6 Nov 2025

Internal Links: Ultimate Guide + Strategies

Learn top internal linking strategies and get a free template to optimize your site‘s SEO and user experience.

Digital Marketing

6 Nov 2025

SEO Checklist: 41 Tips to Optimize Your Website

Use this SEO checklist to improve your website’s search engine rankings.

Digital Marketing

6 Nov 2025

How to Optimize Content for AI Search Engines [2026 Guide]

Learn how to get cited by AI search engines like ChatGPT and Google in 7 straightforward steps.

Digital Marketing

6 Nov 2025

Content Optimization: 15 Tactics to Boost SEO & AI Visibility

Content optimization means improving your pages for both search engines and AI tools so they reach more people and convert better.

Digital Marketing

6 Nov 2025

Here’s an update on our efforts to simplify the search results page

We're constantly working to simplify the search results page,
so that it's quick and easy to find the information and websites you're looking for. As part of
this effort, we regularly evaluate all of our existing features to m...

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5 Nov 2025

26 AI SEO Statistics for 2026 + Insights They Reveal

AI search traffic went up 527% in just a year. Here are some more AI SEO statistics—with sources.

Digital Marketing

4 Nov 2025

28 SEO Skills That Will Help You Reach New Career Heights

Foundational SEO skills include keyword research, link building, and on-page optimization.

Digital Marketing

31 Oct 2025

62 SEO Interview Questions + Example Answers

Common SEO interview questions include: What are some ranking factors? What is your view on AI content?

Digital Marketing

31 Oct 2025

Topic Clusters for SEO: What They Are & How to Create Them

SEO topic clusters are groups of webpages used to establish authority around a particular subject.

Digital Marketing

29 Oct 2025

The Ultimate Guide to Creating a Content Marketing Strategy

This step-by-step guide teaches you how to build a content marketing strategy for your business.

Digital Marketing

29 Oct 2025

How to Get Ahead in AI Search with Semrush

See how to measure and grow your brand’s visibility in ChatGPT, Google AI, and more using Semrush. Follow this step-by-step guide to get started.

Digital Marketing

29 Oct 2025

Introducing Query groups in Search Console Insights

We are excited to announce Query groups, a powerful Search Console Insights feature that groups
similar search queries. One of the challenges when analyzing search performance data is that there
are many different ways to writ...

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27 Oct 2025

Search Central Live Dubai 2025

For the first time, Search Central Live is coming to Dubai on October 21, 2025!
After events in Europe, Latin America, and Asia, we're continuing our mission to help
you enhance your site's performance in Google Search, live i...

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24 Sep 2025

Announcing the store widget: build shopper confidence and drive sales

When shoppers are online, knowing which store to buy from can be a tough decision. The new
store widget powered by Google
brings valuable information directly to a merchant's website, which can turn shopper hesitation
...

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18 Sep 2025

Search Central Live Tokyo: The 2025 Return

Get ready, Japan! We're thrilled to announce the return of Search Central Live Tokyo on Nov 7,
2025! If you are fluent in Japanese and are interested, read on! We're bringing
back all the elements you loved, with even mo...

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12 Sep 2025

Best AI Search Engines [Tested & Reviewed]

We reviewed the best AI search engines so you can choose the right one for your needs.

Digital Marketing

10 Sep 2025

Search Central Live Hong Kong 2025: Event in Chinese focusing on international ecommerce

As part of our broader APAC plan, which includes new Deep Dive events and two local language
editions, we are happy to announce the details for our Chinese language event: Search
Central Live Hong Kong!

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8 Sep 2025

100 Most Cited Domains in Google’s AI Mode

These are the 100 most cited domains, along with their number of mentions. The top domains cited in AI Mode are Wikipedia, YouTube, Google’s blog, Reddit, and Google itself. With so many mentions of YouTube, their own blog, and themselves,…Read m...

Digital Marketing

3 Sep 2025

ChatGPT May Scrape Google, but the Results Don’t Match

We know that AI assistants like ChatGPT access search indices, like Google and Bing, to retrieve URLs for their response. But how, exactly? To find out, we’ve run a series of experiments looking at the relationship between the URLs cited…Read mor...

Digital Marketing

3 Sep 2025

Building Trust for SEO: Why It Matters & How to Do It

Learn why establishing trust in SEO is essential, gain practical tips, and download our checklist.

Digital Marketing

3 Sep 2025

How AI Search Really Works: Findings from Our AI Visibility Study

Study of AI prompts reveals surprising rules governing brand visibility. Learn why community content beats marketing in LLMs.

Digital Marketing

3 Sep 2025

How to Track, Measure, and Boost AI Referral Traffic

Learn what AI referral traffic is, how to track it, and tactics to earn more visits from AI platforms.

Digital Marketing

2 Sep 2025

What We Actually Know About Optimizing for LLM Search

If you want any chance of visibility in LLM search, you need to understand how to make your brand visible in AI answers. The latest wave of experts claim to know the “secret” to AI visibility, but the reality is…Read more ›

Digital Marketing

2 Sep 2025