We're excited to announce that Search Central Live is returning to São Paulo in 2025. Following our
successful events in 2023 and 2024, we're continuing our mission to help Brazilian businesses enhance
their site's performance ...

It might happen that by the end of this post you're going to try to decide who wrote this blog
post, a large language model (LLM) or Gary. And you'd be right to ponder that and delve into the
intricacies of the language ...

Content delivery networks (CDNs) are particularly well suited for decreasing latency of your
website and in general keeping web traffic-related headaches away. This is their primary purpose
after all: speedy delivery of ...

Faceted navigation is a great way to help users find what they need on your site, but it can
create an SEO nightmare if not implemented carefully. Why? Because it can generate a near-infinite
number of URLs, which causes...

The Search Central Live events in Kuala Lumpur and Taipei were nothing short of amazing, in large
thanks to the over 600 people who attended the events! We were thrilled to see the level of
enthusiasm and engagement from...

To better help you monitor the recent performance of your content, we're launching the '24 hours'
view to the SC performance reports and improving the freshness of the data. We're rolling out
these changes to all properties gradually...

Allow us to cache, pretty please.
As the internet grew over the years, so did how much Google crawls. While Google's crawling
infrastructure supports heuristic caching mechanisms, in fact always had, the number of requests
that...

You may have heard that Google Search needs to do a bit of work before a web page can show up in
Google Search results. One of these steps is called crawling. Crawling for Google Search is done
by Googlebot, a program running on Goog...

We're looking forward to meeting you at the Google office in Zurich for Search Central Live Zurich 2024 on Dec 12, 2024.
Join us for presentations, Q&A and networking on December 12, 2024.

Earlier this year, as part of our work to fight spam and deliver a great Search experience,
we launched a spam policy to combat site reputation abuse.
We're clarifying our policy language to further target this type of spammy behavio...