Entity-based SEO is a content optimization strategy built around concepts, relationships, and context rather than isolated keyword phrases. Search engines identify entities — distinct concepts, people, places, or things — and connect them through the Knowledge Graph to interpret meaning and determine topical authority.

More customers are turning to answer engines when searching for products. ChatGPT alone has 900 million active users. Marketers are building new disciplines like AEO to create content that appears in these answer engines.

SEO keyword research tools are essential for marketing teams looking to level up their content. Keyword research software can help identify search opportunities that align with a business’ offerings. That SEO strategy is crucial — nearly one-third of internet users 16 or older discover new brands through search engines.