SEO

Guest Posts: What They Are & How to Get Yours Published

Guest posts are articles you write and publish on other websites. Here’s how to get them.

Digital Marketing

21 Aug 2025

Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed

However, over the past months, some SEOs discovered that ChatGPT may have secretly pivoted to using Google instead. These were all one-off experiments. So, I wondered if it was possible for us to find out the ‘truth’ using data instead.…Read more...

Digital Marketing

20 Aug 2025

Search Central Live is back to Mexico City

We're very excited to announce that Search Central Live is coming back to Ciudad de Mexico
on September 25! Following successful events throughout the world earlier this year, we're
continuing our mission to helpyou enha...

Feed

20 Aug 2025

Why The Smartest Marketers Are Betting On Events

Learn why events are becoming the ultimate growth channel in 2025, how leading brands win with them, and the trends that will shape 2026

Digital Marketing

20 Aug 2025

How to Grow Your Marketing Network (Without Feeling Salesy)

Networking doesn’t have to be awkward. Get practical, non-cringey tips for building strong relationships with other marketers that help open doors.

Digital Marketing

19 Aug 2025

How to Track Your Google AI Mode Visibility with Semrush

Learn how to track your Google AI Mode visibility using Semrush. Analyze competitors, track rankings, and grow your presence in AI search.

Digital Marketing

19 Aug 2025

What Is Bounce Rate? And How to Reduce It

Bounce rate is the portion of unengaged sessions on a website or app. Discover tips to reduce it.

Digital Marketing

18 Aug 2025

Generative Engine Optimization: Growth Strategies and Metrics For the AI Era

As AI tools become more common, they’re changing how people search, delivering direct, personalized answers, often without sending users to other websites. That means digital marketing is shifting—from chasing clicks to building brand visibility and tr...

Digital Marketing

18 Aug 2025

Content Performance: 14 Metrics to Track Your Results

Content performance measures how well your content engages your audience through 14 key metrics.

Digital Marketing

18 Aug 2025

Voice Search Registration for Business Owners

Learn what voice search registration is and how you can get your business found in voice search results.

Digital Marketing

18 Aug 2025

Search Everywhere Optimization: 5 Places to Optimize Beyond Google

And here’s the thing: they’re not just looking on Google anymore. People are turning to TikTok for product suggestions, digging through Reddit for brutally honest reviews, and asking ChatGPT for personalized shopping lists and recommendations—often in ...

Digital Marketing

18 Aug 2025

The Genius Marketing Strategy in Ryan Trahan’s 50 States Challenge

Ahrefs’ Community Manager, Michelle Lindner, shared Ryan Trahan’s “50 States Challenge” in our #Marketing Slack channel after watching it with her kids. She thought it showed some awesome examples of unconventional marketing—and we agreed. One brand st...

Digital Marketing

13 Aug 2025

GPT-5 Rolls Out: What the New Model Means for Marketers

OpenAI says GPT-5 is faster, higher-performing, and uses better reasoning. Learn what it means for you.

Digital Marketing

12 Aug 2025

11 Best Keyword Tracking Tools for 2025 (Tried & Reviewed)

Find a keyword tracking tool that fits your needs based on real reviews.

Digital Marketing

12 Aug 2025

How Search Engines Work [Explained]

Search engines crawl the web, store the discovered content, and then serve the most useful results.

Digital Marketing

12 Aug 2025

What Is Query Fan-Out & Why Does It Matter?

Query fan-out is an AI search system process that splits a user query into multiple sub-queries to deliver a better response.

Digital Marketing

12 Aug 2025

The Great Diversification: How 8 Companies Are Evolving Their SEO Strategies

You’ve probably heard that Google’s AI search features are tanking organic traffic. In April, we reported that click-through rates dropped by 35% across 300,000 keywords. Now, a Pew Research study has revealed that just 1% of articles cited in AI&#8230...

Digital Marketing

11 Aug 2025

How to Detect AI-Generated Content

With the rapid growth of generative AI, businesses, educators, and publishers are asking a critical question: how can we tell what’s written by humans and what’s produced by machines? The answer: it’s possible, but not foolproof. Here’s how to approach...

Digital Marketing

11 Aug 2025

ChatGPT Is Not Replacing Google—It’s Expanding Search [Study]

New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.

Digital Marketing

11 Aug 2025

Only 12% of AI Cited URLs Rank in Google’s Top 10 for the Original Prompt

Perplexity is the outlier: nearly 1 in 3 of its citations point to pages that rank in the top 10 for the target query. We analyzed four AI assistants—ChatGPT, Gemini, Copilot, and Perplexity—to measure how often the URLs they cite…Read more &#825...

Digital Marketing

11 Aug 2025

ChatGPT Definitely Uses Google to Search the Web

Contrary to popular belief, ChatGPT doesn’t just use Bing to search the web—it sometimes uses Google.

Digital Marketing

7 Aug 2025

PPC Keyword Research in 2025: Trends, Data & Expert Tips

Discover how to uncover profitable PPC keywords, add smart negatives, and build winning ad groups with this actionable guide.

Digital Marketing

6 Aug 2025

What Is Online Advertising? The Complete Beginner’s Guide

Learn what online advertising is, how it works, and the main ad types. Plus, how to launch a campaign.

Digital Marketing

6 Aug 2025

My Complete AI Content Process for Ahrefs

I’ll be honest: there are parts of my job that I don’t like. Writing my 500th article on content gap analysis because we found a new long-tail keyword to target. Listing out the features of 30 free SEO tools for…Read more ›

Digital Marketing

5 Aug 2025

What Are Keyword Match Types? Examples + Best Practices

Control your ad targeting with broad match, phrase match, and exact match keyword types. Learn how.

Digital Marketing

5 Aug 2025

Long-Tail Keywords: The Ultimate Guide for 2025

Long-tail keywords are highly precise search engine queries. Optimizing for them could help you get more high-quality traffic.

Digital Marketing

5 Aug 2025

How to Get Promoted in Marketing (and Why You’re Stuck)

Struggling to level up in your marketing career? Learn how to get promoted in marketing and what five factors set top marketers apart.

Digital Marketing

5 Aug 2025

How to Update Local Business Listings for Better Visibility

Learn how to update local business listings to provide accurate information and improve your local SEO.

Digital Marketing

4 Aug 2025

11 Google Business Profile Post Examples & Why They Work

Use these Google Business Profile post examples to write posts that drive more customers for your business.

Digital Marketing

4 Aug 2025

How to Do SEO for a New Website: 7 Essential Steps

Implement these seven SEO steps to improve your site’s search engine rankings and drive more traffic.

Digital Marketing

4 Aug 2025

How to Reverse Video Search: 5 Ways & How It Works

Learn how to perform a reverse video search to find video sources, stolen content, and backlink opportunities.

Digital Marketing

4 Aug 2025

Why Site Health Is Vital For AI Search Visibility

If your site isn’t in top shape and AI-ready, you could be set to lose far more than just rankings. Here’s what you can do to prevent this.

Digital Marketing

2 Aug 2025

The 9 Best AI Optimization Tools (Our Top Picks)

We‘ve done a deep dive on the 9 best AI optimization tools. Find the one that matches your requirements.

Digital Marketing

26 Jul 2025

Introducing the Google Trends API (alpha): a new way to access Search Trends data

We're excited to announce the Google Trends API alpha test. This new API will help
Researchers, Journalists, and Developers to understand Search behaviors and patterns.
While Trends data is available through the Trends w...

Feed

24 Jul 2025

The 9 Best LLM Monitoring Tools for Brand Visibility in 2025

Discover the 9 best LLM monitoring tools. Compare features, pricing, & capabilities to track your AI presence.

Digital Marketing

22 Jul 2025

How to Optimize for AI Search Results in 2025

Learn AI search optimization tactics to get cited by ChatGPT, Perplexity, and Google AI Overviews. Start capturing high-intent traffic.

Digital Marketing

18 Jul 2025

How to Create Local Business Listings & Optimize Them

Learn what a local business listing is, why it matters, and steps to claim and optimize yours.

Digital Marketing

16 Jul 2025