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The words “marketing budget” might strike fear into the heart of any marketing leader, but it's non-negotiable when creating a marketing strategy for your company. In fact, when budgeting season rolls around, I hunker down.

This week on the
Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns.
Domino's Goes Real Time
The first example came from Domino's Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino's was taken by surprise by an unfortunate YouTube video . We've also discussed the company's reinvention through a series of innovative marketing campaigns including a brand new pizza recipe . Now Domino's has gone one step further and taken its marketing efforts real time by allowing live Twitter comments from its customers to be displayed on a billboard in Times Square. 

Consumer trends are changing all the time, reflecting the “never-sleeping” nature of markets and society.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

I‘m going to be fully transparent here. As I write this blog post, I’m on a train to the other side of my state. If you're a busy marketer or content creator like I am, chances are you’re always on the go for your next project (figuratively or literally).

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Employers in today’s global marketplace want leaders who are adaptive, passionate, innovative, and critical thinkers.

Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I'll tell you the answer.

Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business.

The reign of keyword dominance is over. How SEO is changing is about to totally rewrite the rulebook. We’re now in the world of AI, chatbots, zero-click searches, and video content.