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Dynamic learning culture fuels digital transformation at Koç Holding

For Turkish industrial conglomerate Koç Holding, digital transformation means staying competitive—and nurturing a learning culture for more than 120,000 employees. A partnership with Microsoft Learn is helping Koç to accelerate a sweeping digital trans...

10 Jan 2024

2023 – a year of community experiments

As we enter a new year, we wanted to catch you up on several experiments your feedback and participation helped us fine tune over the course of 2023.

A community experiment is when we identify features believed to increase user productivity and happiness,
The post 2023 – a year of community experiments appeared first on Visual Studio Blog.

9 Jan 2024

New Protections to Give Teens More Age-Appropriate Experiences on Our Apps

We’re adding new policies and settings to help keep teens safe and limit the sensitive content they see on Instagram and Facebook.
The post New Protections to Give Teens More Age-Appropriate Experiences on Our Apps appeared first on Meta.

9 Jan 2024

3 predictions for AI in healthcare in 2024

In 2024 we expect healthcare organizations to use genAI to optimize administrative work, prepare for broad transformation, and explore more possibilities.

9 Jan 2024

Top 9 Marketing Challenges & How to Manage Them

Learn the top 9 challenges marketing leaders are facing and how to solve them.

Digital Marketing

9 Jan 2024

Top Marketing Channels for 2024 [+Data]

Social media, email, video, audio —today's marketers have more marketing channels to choose from than ever before.

Digital Marketing

9 Jan 2024

The 2024 State of Marketing & Trends Report: Data from 1400+ Global Marketers

If you’re anything like me, you probably wish you had unlimited time and resources to get through your busy work, come up with game-changing ideas, and ultimately give your audiences unforgettable brand experiences.

Digital Marketing

9 Jan 2024

What Is a Landing Page? All Your Questions, Answered

A meticulously crafted landing page, operating independently from your main website, can be strategically designed to optimize your marketing ROI.

Digital Marketing

9 Jan 2024

How to Write a Marketing Email: 28 Tips for Writing Compelling Email Copy [+ HubSpotter Insights]

Here’s the skinny: email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are using, a well-written, plain-text email can perform just as well (if not better) than a highly-designed email with tons of bells and whistles.

Digital Marketing

9 Jan 2024

12 Key Google Analytics Metrics to Track

Discover the 12 essential Google Analytics metrics and learn how to interpret and analyze them

Digital Marketing

9 Jan 2024

SaaS SEO: An Actionable Strategy for Growth

Here’s exactly how to create and implement an effective SEO strategy for your SaaS website—step by step.

Digital Marketing

9 Jan 2024

Our first Trust & Safety Research Awards grantees

Google’s Trust & Safety Research Awards support academics working to create positive societal impact with technology. Meet our 2023 recipients.

9 Jan 2024

Visual Studio Performance Highlights Delivered in 2023

As we step into 2024, we’re taking a moment to look back at the significant performance improvements our team delivered in 2023. Your valuable feedback, active collaboration, and unwavering support have been crucial in enhancing Visual Studio. This past year has been focused on optimizing performance,
The post Visual Studio Performance Highlights Delivered in 2023 appeared first on Visual Studio Blog.

9 Jan 2024

Enhance Your Site’s Reach with Our Exclusive “SEO Foundations” Webinar

Maximize your website's potential with proven SEO techniques and tools.

SEO

9 Jan 2024

3 Tips on Launching a Kickass Podcast, from My First Million Producers

The pandemic birthed a rise in puppies, planting flowers in Animal Crossing, and podcasts — with 1.1m+ shows launched in 2020 alone.

Digital Marketing

8 Jan 2024

Brand Identity: What It Is and How to Create a Strong One

Brand identity combines visual, emotional, and perceptual traits to define and distinguish your brand.

Digital Marketing

8 Jan 2024

What Is a PPC Campaign? The Complete Guide for Beginners

PPC campaigns involve you paying each time a user clicks your ad. Find out how to set one up.

Digital Marketing

8 Jan 2024

19 Types of Blogs that Make Money in 2024 [+Examples]

Blogging is an attractive and creative outlet for sharing your unique perspective. Besides adding value to your audience, blogging helps you turn your passion into income through several monetization methods.

Digital Marketing

8 Jan 2024

13 PPC Tools & Software to Help Your Ad Campaigns Crush It

I’ve seen it all — from pay-per-click (PPC) ads that had me clicking through before I knew it to campaigns that couldn’t stick the landing. If I could offer one piece of advice to companies creating ads, it’s this: Don’t wing it.

Digital Marketing

8 Jan 2024

24 Digital Marketing Tips That HubSpot Swears By [Research]

With over five billion internet users globally, and more than 4.8 billion active social media users, it stands to reason that digital marketing is vital for reaching a larger audience than you could through traditional methods alone.

Digital Marketing

8 Jan 2024

Content Curation: Strategy and Best Practices

Content curation involves gathering + organizing content from various sources. Here‘s how to get started.

Digital Marketing

8 Jan 2024

Google Analytics Dashboard: What Is It & How to Create One

Google Analytics dashboards empower teams to collect data and take actions on insights.

Digital Marketing

8 Jan 2024

9 SEO Conferences to Attend in 2025

Here are the ones we think are worth attending in 2025. Location: San Diego, USA Prices: From US$615 Date: September 23 & 24 Website: BrightonSEO San Diego Speakers: Britney Muller (Britney Muller), Alex Halliday (AirOps), Nadya Khoja (Pettable), P...

Digital Marketing

8 Jan 2024

The Best of Ahrefs’ Digest: Articles We Loved in Q4 2023

I thought it would be cool to put together a list of articles that stood out—the ones that resonate with our community and spark ideas and inspiration for what to do next. So, here’s a roundup of our newsletter’s highlights…Read more ›

Digital Marketing

8 Jan 2024

The Best Marketing Jobs and Careers for You to Pursue in 2024

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job.

Digital Marketing

7 Jan 2024

What’s New in Microsoft Teams | December 2023

Happy New Year! Welcome to our December 2023 update of What's New in Microsoft Teams. This month, we are excited to showcase 49 new features and enhancements that will help you collaborate more effectively, streamline your workflow, and stay connected ...

6 Jan 2024

The 10 Most Popular Plugins on WordPress.com

Here are the 10 most popular plugins from 2023 on WordPress.com.

6 Jan 2024

I Took a Deep Dive Into ASO Marketing. Here’s What I Learned.

Confession — I have a long history of skin allergies. Recently, I've been searching for an app that would let me track all the cosmetics that I use (or plan to) to spot ingredients that could potentially cause skin irritation.

Digital Marketing

5 Jan 2024

Social Media Copywriting: Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]

Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business.
And yet, managing it continues to be a source of frustration for many.

Digital Marketing

5 Jan 2024

What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level

Content writing can mean many things.
Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella.

Digital Marketing

5 Jan 2024

36 Free SEO Tools for DIY SEOs

Add these 36 free SEO tools to your SEO toolkit. Monitor your website’s SEO health, see who’s linking to you, and learn what your website is ranking for on Google. Ahrefs Webmaster Tools (AWT) scans your website for over 100…Read more ›

Digital Marketing

5 Jan 2024

14 Ecommerce Tools for a Successful Online Shop

Ecommerce has become a way of life, offering limitless possibilities for businesses. However, without the right resources, you might not be tapping into your full potential.

Digital Marketing

5 Jan 2024

10 ways to be more sustainable with Google in 2024

We want to help people find the information they need to make more sustainable choices every day. Here are 10 ways we’re doing that.

5 Jan 2024

Free Website Audit Checklist

Check out our website audit checklist to discover the critical issues you need to fix. We’ve cut out the fluff and pinpointed important issues that are not only worth fixing but also move the needle for SEO and user experience.…Read more ›

Digital Marketing

5 Jan 2024

It’s Time To Unlock Your Playlist In a Bottle From 2023 (and Make a New One for Next Year)

Quick pulse check: What’s your mood, your inspiration, and your mindset as you kick off 2024? Does it match your feelings from a year ago? Last year we introduced “Playlist in a Bottle,” giving listeners a chance to capture the songs that resonated with them at that moment in time and seal it away for... Read more »
The post It’s Time To Unlock Your Playlist In a Bottle From 2023 (and Make a New One for Next Year) appeared first on Spotify.

4 Jan 2024

Buyer persona essentials: My top tips & examples to inspire yours

As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I've never heard of before. It felt completely random, in a “did you send this message to the right person?” kind of way.

Digital Marketing

4 Jan 2024

I Took a Deep Dive Into the Marketing Funnel, Here’s What I Learned

Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you've created?

Digital Marketing

4 Jan 2024