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What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level

Content writing can mean many things.
Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella.

Digital Marketing

5 Jan 2024

36 Free SEO Tools for DIY SEOs

Add these 36 free SEO tools to your SEO toolkit. Monitor your website’s SEO health, see who’s linking to you, and learn what your website is ranking for on Google. Ahrefs Webmaster Tools (AWT) scans your website for over 100…Read more ›

Digital Marketing

5 Jan 2024

14 Ecommerce Tools for a Successful Online Shop

Ecommerce has become a way of life, offering limitless possibilities for businesses. However, without the right resources, you might not be tapping into your full potential.

Digital Marketing

5 Jan 2024

10 ways to be more sustainable with Google in 2024

We want to help people find the information they need to make more sustainable choices every day. Here are 10 ways we’re doing that.

5 Jan 2024

Free Website Audit Checklist

Check out our website audit checklist to discover the critical issues you need to fix. We’ve cut out the fluff and pinpointed important issues that are not only worth fixing but also move the needle for SEO and user experience.…Read more ›

Digital Marketing

5 Jan 2024

It’s Time To Unlock Your Playlist In a Bottle From 2023 (and Make a New One for Next Year)

Quick pulse check: What’s your mood, your inspiration, and your mindset as you kick off 2024? Does it match your feelings from a year ago? Last year we introduced “Playlist in a Bottle,” giving listeners a chance to capture the songs that resonated with them at that moment in time and seal it away for... Read more »
The post It’s Time To Unlock Your Playlist In a Bottle From 2023 (and Make a New One for Next Year) appeared first on Spotify.

4 Jan 2024

Buyer persona essentials: My top tips & examples to inspire yours

As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I've never heard of before. It felt completely random, in a “did you send this message to the right person?” kind of way.

Digital Marketing

4 Jan 2024

I Took a Deep Dive Into the Marketing Funnel, Here’s What I Learned

Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you've created?

Digital Marketing

4 Jan 2024

Search Engine Marketing (SEM): Ultimate Guide + Expert Tips

Search engines are a part of daily life. Set up your search engine marketing correctly, and it can also be a part of your daily business growth.
Search engine marketing, or SEM, is one of the most effective ways to grow your business and reach new customers.

Digital Marketing

4 Jan 2024

6 Steps to Create an Outstanding Marketing Plan [Free Templates]

Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over the course of a year — especially if you don't have a marketing plan, email schedule, or social media marketing plan template.

Digital Marketing

4 Jan 2024

What Is Google Tag Manager & How Does It Work?

Google Tag Manager (GTM) enables you to manage marketing tags without modifying website code.

Digital Marketing

4 Jan 2024

Ranking Factors [Semrush Study]

We analyzed a sample of 16,298 English keywords, all of which have more than 100 monthly searches. For each keyword, we collected the search engine results pages (SERPs) and analyzed the top 20 positions and their performance across a number of factors...

Digital Marketing

4 Jan 2024

8 Marketing Strategy Examples from Inspiring Brands

Learn to create an effective marketing strategy from these inspiring examples, tactics, tips, and more.

Digital Marketing

4 Jan 2024

3 Tools to Use Instead of LinkedIn Elevate (Now That It’s Gone)

Here’s everything you need to know if you're looking for an alternative to LinkedIn Elevate to manage employee advocacy and extend the social reach of your brand.
The post 3 Tools to Use Instead of LinkedIn Elevate (Now That It’s Gone) appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

4 Jan 2024

55 Funny Commercials We Love From the Last Five Years

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something.
By appealing to a consumers' funny bone, you’re able to engage with them and help them remember your brand.

Digital Marketing

3 Jan 2024

Weird Words in English: 100+ Terms You Need to Know from 2023 and Beyond

In 2023, the Oxford English Dictionary again updated its lexicon, adding 80 new weird words and phrases.
From technological jargon like “Bitcoin” and “Deepfake” to colloquial gems such as “Bestie” and “Binge-Watching,” the OED continues to capture the ever-evolving tapestry of the English language.

Digital Marketing

3 Jan 2024

Duplicate Content Issues on Your Website? Easy Ways to Find and Fix Them

It's easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords.
While those are important factors, and staying up on best practices is essential, resolving duplicate content issues should be your top priority.

Digital Marketing

3 Jan 2024

Google Analytics Traffic Sources: An In-Depth Guide

Our guide will show you how to find your Google Analytics traffic sources. Plus, ways to leverage the data.

Digital Marketing

3 Jan 2024

How to Build a Social Media Growth Strategy That Works [2024]

Follow this guide for actionable tactics that will help you reach new levels of social media growth in 2024.
The post How to Build a Social Media Growth Strategy That Works [2024] appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

3 Jan 2024

Experiment: Do Longer LinkedIn Comments Drive More Connection Requests?

Does being original on LinkedIn generate faster growth? Here's a thrilling social experiment that answers the question.
The post Experiment: Do Longer LinkedIn Comments Drive More Connection Requests? appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

3 Jan 2024

How to Set Up and Optimize Google My Business in 5 Minutes [2024]

Make the most of your free Google Business Profile (formerly Google My Business) to get more visibility, traffic, and customers.
The post How to Set Up and Optimize Google My Business in 5 Minutes [2024] appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

3 Jan 2024

Visual Studio 2013 Retirement: Support reminder for older versions of Visual Studio

It’s a New Year, and a good time for a reminder of upcoming dates in the Visual Studio support lifecycle. Support for Visual Studio 2013 will end on April 9 of this year. If you’re using an older version of Visual Studio,
The post Visual Studio 2013 Retirement: Support reminder for older versions of Visual Studio appeared first on Visual Studio Blog.

3 Jan 2024

The Top 3 Reasons Consumers Read Blogs & How to Attract Them in 2024 [New Data]

Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top three marketing channels that deliver the highest ROI.

Digital Marketing

2 Jan 2024

Website Copywriting: 11 Expert Tips to Increase Conversions

A 2023 State of Content Marketing report by SEMrush revealed that 37% of brands surveyed say they outsource copywriting. If you fall in the 63% and want to improve your website copywriting skills, we’re here to help.

Digital Marketing

2 Jan 2024

How Media Leaders Will Make AI Work in 2024, from HubSpot’s VP of Media

Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt.

Digital Marketing

2 Jan 2024

This is over

I'm sure you're all wondering why we have gathered you here today. That's right: it's the
end of year blog post in which we go over what happened in 2023 on Google Search Central,
and have some fun along the way!
...

SEO

31 Dec 2023

10 International SEO Best Practices + Checklist

Follow the international SEO best practices below to better target foreign markets. International SEO best practices It’s likely you already have an idea of which global markets you’d like to target based on non-SEO factors, like your ability to operat...

Digital Marketing

31 Dec 2023

21 Tips for Using Google Search Console to Grow Website Traffic

Are you wondering how to use Google Search Console to grow your website traffic? Google Search Console is a powerful free tool created by Google to help website owners understand how the search engine sees their websites. Unfortunately, most businesses don’t know how to effectively… Read More »
The post 21 Tips for Using Google Search Console to Grow Website Traffic first appeared on WPBeginner.

30 Dec 2023

WordPress.com’s Year in Review

All our highlights from 2023.

30 Dec 2023

Programmatic SEO — Getting It Right

Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? Do you need a specific toolkit, or will a basic understanding of Google Sheets suffice? And most importantly, how do you tackle programmatic SEO if you’ve never done it before?

Digital Marketing

29 Dec 2023

What Is Guerrilla Marketing? 11 Examples to Inspire Your Brand

The word "guerrilla," in its written form, looks pretty intense. It conjures images of rebellion and conflict. Put it next to the term "marketing," which makes many people ask, "Huh?"

Digital Marketing

29 Dec 2023

What to Put on a Landing Page: 10 Must-Haves and Best Practices

Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with.

Digital Marketing

29 Dec 2023

Retail SEO Guide: How to Conquer the Competition

Learn what retail SEO is and how it can help you optimize your ecommerce site for more traffic and sales.

Digital Marketing

29 Dec 2023

WooCommerce SEO: Complete Optimization Guide for 2024

Master WooCommerce SEO to help get your online store on the first page of Google and drive sales. Here’s how to get started.

Digital Marketing

29 Dec 2023

9 Best WordPress Dynamic Content Plugins (Expert Pick)

Are you looking for the best WordPress dynamic content plugin? Dynamic content can make your web pages and content a lot more engaging for your visitors. Whether you want to display personalized messages or create conditional content based on user behavior, dynamic content plugins make… Read More »
The post 9 Best WordPress Dynamic Content Plugins (Expert Pick) first appeared on WPBeginner.

29 Dec 2023

Review App For Local Business Review Management

Drive growth for your business with the Review App. Efficiently manage reviews and build a loyal customer base.

Digital Marketing

29 Dec 2023

Page Authority: What It Means in SEO and How to Improve Your Score

Page Authority is a metric that indicates how likely a page is to rank. Learn how to check your score.

Digital Marketing

29 Dec 2023