Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are getting answers from AI and never visiting your site.

Google remains the top search engine, with a significant market share of more than 89%. This means that 89% of all searches take place on Google.

It’s time to drop the baggage around the word “influencer.”

Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you?

If it feels like social media algorithms change faster than you can keep up — you’re not imagining it.

There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business —

A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My team and I prepared a script that went something like this: