digital marketing Archives - Page 5 of 42

Google’s Known Ranking Factors: What to Know in 2024

I’ve worked in digital marketing and SEO for over a decade. Five years ago, I committed entirely to SEO. I became really passionate about it and have since shared thousands of posts on LinkedIn about all things SEO.

Digital Marketing

21 Aug 2024

22 Tips to Write Catchy Email Subject Lines [+ Examples]

I judge every email subject line that makes its way into my inbox. I’m not exaggerating when I say that the subject line is the sole factor I use to decide whether the content of the email will be interesting to me.

Digital Marketing

21 Aug 2024

How to Optimize for Google’s Featured Snippets [Updated for 2024]

Google’s featured snippets started as an experiment almost a decade ago. They have since become an integral part of Google’s SERPs, showing up for lots of queries. Making them part of your SEO strategy is essential to build more traffic.

Digital Marketing

21 Aug 2024

5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Do you take a good, hard look at your team's marketing strategy every year?

Digital Marketing

21 Aug 2024

How to Make a QR Code in 5 Easy Steps

Whether I'm walking into a restaurant, or passing by an advertisement through a windowpane, I seem to run into QR codes just about anywhere these days. I feel like this is the case for everyone now that 45% of shoppers claim to use marketing-related QR codes.

Digital Marketing

21 Aug 2024

The Social Media Content Calendar Template Every Marketer Needs [Free Template]

Have you been on a time crunch to create social media content?

Digital Marketing

21 Aug 2024

50 Bootstrapped SaaS Companies Dominating SEO in 2024

In this article, we’re focusing on bootstrapped software companies—those who have never raised external funding. All SEO data featured here comes piping hot from the Ahrefs API. This is a list of bootstrapped SaaS companies ordered by estimated monthly...

Digital Marketing

20 Aug 2024

The Future of SEO: How People Will Get Their Questions Answered in 2+ Years

At HubSpot, we are optimistic about the future of SEO, but we're also preparing for many major shifts over the next few years. Advancements like Google's integration of generative AI into search are already changing the digital search landscape.

Digital Marketing

20 Aug 2024

AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger

The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it.

Digital Marketing

20 Aug 2024

How to Craft the Perfect LinkedIn Profile in 2024: 21 Easy Steps

Let me just say this — my LinkedIn profile has provided me with some excellent results. LinkedIn has helped me secure a job, get four-figure freelance gigs, connect with marketing pros, and appear on podcasts.

Digital Marketing

20 Aug 2024

This Formula Can Create Irresistible Marketing

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Digital Marketing

20 Aug 2024

How to Become an SEO Conference Speaker

Here’s their personal roadmap for speaking on the biggest stages, building your personal brand, and even getting flown around the world on someone else’s dollar. Big dreams often start with small first steps—in this case, hosting webinars and running p...

Digital Marketing

19 Aug 2024

Crawl Me Maybe? How Website Crawlers Work

Search engines are increasingly ruthless when it comes to the quality of the sites they allow into the search results. If you don’t grasp the basics of optimizing for web crawlers (and eventual users), your organic traffic may well pay…Read more ...

Digital Marketing

19 Aug 2024

8 Best AI Video Editing Tools to Use in 2024

I've been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing even the shortest videos can be.

Digital Marketing

19 Aug 2024

SERP Volatility: Why Your Rankings Are in Flux

I’ve personally witnessed a gaming brand use search share of voice data to justify a $60M acquisition and market expansion. The bottom line is: search rankings and revenue are intrinsically linked. That’s why SERP volatility, even down to the keyword&#...

Digital Marketing

19 Aug 2024

What We Didn’t Do Boosted Our Paid Ad CVR by 11% [Expert Interview]

Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they didn’t have to make any deals with supernatural beings to do it.

Digital Marketing

19 Aug 2024

How Wistia earned absurd growth with two-pizza teams

Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company.

Digital Marketing

19 Aug 2024

Real Estate Social Media Automation: Top 7 Tools for 2024

Social media management can be a total time-suck. That's where real estate social media automation comes in.
The post Real Estate Social Media Automation: Top 7 Tools for 2024 appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

17 Aug 2024

Instagram Growth: 21 Ways to Get More Followers and Reach

Expand your brand's reach and get more followers with these tried and tested Instagram growth strategies, today.
The post Instagram Growth: 21 Ways to Get More Followers and Reach appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

16 Aug 2024

How to Make Money on Instagram in 2024: 11 Tactics That Pay

Whether you're a brand or a content creator, there's big bucks to be made on social media. Learn how to make money on Instagram in 2024.
The post How to Make Money on Instagram in 2024: 11 Tactics That Pay appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

16 Aug 2024

SERP Tracking With Free Tools: A Beginner’s Toolkit

Each of these free tools allows you to check rankings in different locations, without “contaminating” the results with Google’s personalization algorithm. Here’s the first one. The SERP Checker lets you check the top 10 pages for any keyword in 243&#82...

Digital Marketing

16 Aug 2024

Win the Client With Your Next SEO Proposal (+ Expert Tips and Template)

In this article, I’ll explain what an SEO proposal is and how to craft it to win over the prospective client. I’ll share my SEO proposal template based on my agency experience and tips from the SEO pros to give…Read more ›

Digital Marketing

16 Aug 2024

Follow My SEO Content Creation Process: How I Rank #1 on Google

I’ve created plenty of them in my career. In fact, I’ve written 111 articles for this blog, of which ~80%—90% are SEO content. Altogether, they receive an estimated 121,000 monthly search visits from Google. Suffice it to say, I know…Read more &#...

Digital Marketing

16 Aug 2024

49 Call-to-Action Examples You Can’t Help But Click

Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly.

Digital Marketing

16 Aug 2024

13 Best Free (& Private) Email Accounts & Service Providers for 2024

When I was growing up, your first email address was a rite of passage (I see you, smileygirl747 and thegrouchy1). Today, it’s simply a necessity for many daily activities. Need a free email address?

Digital Marketing

16 Aug 2024

How Links Impact Organic Results and Local Packs — Whiteboard Friday

In this episode, Joy talks about the world of link building as it pertains to local SEO, specifically touching on how links impact local pack rankings.

Digital Marketing

16 Aug 2024

Instagram Engagement Rate Calculator + Tips and Benchmarks [2024]

Feeling overwhelmed by the numbers? We've got the easiest ways to calculate and increase your brand’s Instagram engagement rate.
The post Instagram Engagement Rate Calculator + Tips and Benchmarks [2024] appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

16 Aug 2024

The 21 Social Media Metrics You Must Track for Success in 2024

Pin down the social media metrics that really matter and learn how to track them to build a winning social media presence.
The post The 21 Social Media Metrics You Must Track for Success in 2024 appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

15 Aug 2024

20+ Expert Tips on How to Get More Views on YouTube in 2024

Learn how to get more views on YouTube by responding to comments, creating video playlists, designing attention-grabbing thumbnails, and more.
The post 20+ Expert Tips on How to Get More Views on YouTube in 2024 appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

15 Aug 2024

How to Get Followers on TikTok in 2024: 22 Proven Tips

Don't be fooled by websites that offer to sell you "real" TikTok followers. Learn how to get followers on TikTok for free, the honest way.
The post How to Get Followers on TikTok in 2024: 22 Proven Tips appeared first on Social Media Marketing & Management Dashboard.

Digital Marketing

15 Aug 2024

Web Analytics 101: The Beginner’s Guide That I Live By

One of my favorite things to do on my personal website is to dig into web analytics.

Digital Marketing

15 Aug 2024

The 20 Best Marketing Automation Tools Available to You

A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow.

Digital Marketing

15 Aug 2024

Why Short-Form Video Is the Future Of Lead Generation

Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy?

Digital Marketing

15 Aug 2024

How To Plan and Run a Successful Client Meeting – Next Level

Client meetings are one of the keys to success for any SEO consultant or marketer. In this edition of Moz’s educational Next Level series, Meghan shows you how to use Moz Pro to prepare for and run a successful meeting with your clients.

Digital Marketing

14 Aug 2024

How to Use Google’s AI Overviews for Search

I talked to the pros — including an SEO expert at HubSpot and the senior product director of AI Overviews at Google — to answer questions about Google’s AI search you didn’t even know you had.

Digital Marketing

14 Aug 2024

Generative AI in Marketing: How It Fits Into Your Strategy, According to Jasper’s Head of Enterprise Marketing

In a Mint Mobile commercial, Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple (include a joke, curse word, mention the holiday promo in his voice), but he calls the results “compelling” but also “mildly terrifying.”

Digital Marketing

14 Aug 2024

How Search AI Will Revolutionize the Future of SEO, According to HubSpot’s SVP of Marketing

Let's be honest: SEO is going to be disrupted by AI. Plain and simple.

Digital Marketing

13 Aug 2024