In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was wreaking havoc and the very green startup needed to act quickly and smartly.

A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and freelancers to get the job done. But once ChatGPT hit the scene, I realized I could strike out on my own.

With 66% of marketers globally using artificial intelligence in their roles, it's no longer a matter of if you should use AI but how. How are other marketers (and your competition) using AI? How can you use AI ethically?

When clients first started asking me to handle their social media, I figured the image part would be easy. Create one clean graphic, upload it across platforms, and the tools would adjust everything automatically.

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a Rubik’s cube blindfolded. You‘re running A/B tests, analyzing heat maps, and guessing at what’s actually going to move the needle.

“I tried using AI for our marketing content, but it just doesn't sound like us.”

I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your way to success in this game. And that’s especially true regarding marketing on a highly visual platform like Instagram.

Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are blogs dead?”

 
Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.”

Welcome to
Breaking the Blueprint
— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your success.


This piece is in collaboration with HubSpot Podcast Network’s Amplifying Voices campaign partnership with The Gathering Spot.

Pretty landing page examples are nice to look at, but let’s be real: You want yours to convert well — which is exactly what these landing page examples do.

LinkedIn is full of narcissists, and I have the data to prove it.