When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks.

Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service.

In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance.

We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way.

“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing.

Advancements in artificial intelligence have transformed content creation from a tedious chore into a smooth and efficient process.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

Graza. Fishwife. Brightland.

When considering who to learn from in the marketing space, one brand stands out: Liquid Death.

Just about anyone can start a business … but what does it take to run a successful business? Through my personal experience, I’ve found that running a business successfully is about a lot more than filling out a few forms, getting the permits or licenses you need, and selling a product.

Forums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared.
 

AI is a hot topic amongst marketers in 2024 — and for good reason. According to our State of AI report, 95% of respondents say that using AI tools for marketing helps them spend less time on manual tasks and more time on the most important parts of their role.

Over the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential.

If, after reading my posts and doing your own research, you still need to figure out if it's worth investing in, perhaps a quick pros and cons list will help you come to a decision.

There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong).