Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on the first page of Google (backlinks are one of the most important ranking factors). By focusing on these less competitive terms, you can...

For instance, here’s a popular SEO guarantee: And another possibly too-good-to-be-true guarantee: Not to mention this oh-so-safe and completely risk-free guarantee offering a “huge amount” of “naturel” backlinks 🙄 Sarcasm aside, I get it. As a business...

But do these benefits come at the risk of a Google penalty? It depends… Parasite SEO is where you leverage the authority of an established website to rank for competitive keywords. You do this by publishing content on the high-authority…Read more...

SEOs shouldn't assume these are ranking factors or that they're even used in rankings.Read more ›

This suggests (correlation does not necessarily imply causation!) that obsessing over your content score is unlikely to lead to significantly higher Google rankings. Does that mean content optimization scores are pointless? No. You just need to know ho...

Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them, copy their best ideas, or set realistic benchmarks. We’ll cover:…Read mor...

They can also improve operational efficiency and provide insights for executives to make better decisions, faster. Here are the top 8 use cases of our API and how you can leverage actionable SEO and website data in a jiffy. Reporting…Read more &#...

In this article, I’ll use my 10 years of SEO agency experience to give you the inside scoop on the most trusted tools SEO agencies use to provide their clients with the best SEO insights. For SEO agencies, finding the…Read more ›

With more locations come greater challenges requiring a more nuanced approach than a typical local SEO campaign. In this guide, I share successful strategies I’ve used to scale SEO for local and national franchises. It’s split up into three key…R...

No matter how many listicles you browse, every tactic you see falls into one of these three categories. Imagine being able to share your content with hundreds or thousands of people with one click. That’s the power of building an…Read more ›

Here are 14 practical ways to get faster, more efficient SEO results with help from your robot overlords friends. To use AI in the best way (and avoid the mistakes many people make), it helps to understand what we mean…Read more ›

Tracking the right metrics is crucial for SEO (search engine optimization) success. You need them to analyze your SEO performance, report to stakeholders, and take the right kind of action to improve your site’s visibility (such as improving content or...

When you move to a new address in the US, you set up mail forwarding with the United States Postal Service (USPS). If someone sends mail to your old address, USPS will look at their mail forwarding rules and realize…Read more ›

Each year we pick, vet, and categorize a list of up-to-date statistics to give you insights from trusted sources on Google search trends. Learn more Check out more resources on how Google works:

Look at their SEO reports. I’ve seen many SEO reports from consultants, in-house teams, and agencies. I discussed them with SEO experts from our Ahrefs Insider community. Using this knowledge, I’ve created an SEO report template that you can build&#823...

There’s really a lot you can do with just a single keyword, so at the end of the article, you’ll find a few advanced SEO tips. Once you know how to find one good keyword, you will be able to…Read more ›

HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans. Judged by content marketing best practice, these articles are...

Whatever the reason, in this article, I’ll share some alternatives to HARO and a few extra ways to get expert quotes and backlinks for your website. Disclaimer: I am not a PR expert. I did a bit of outreach a…Read more ›

Being the introvert I am, my idea of fun isn’t hanging around our booth all day explaining we’ve run out of t-shirts (seriously, you need to be fast if you want swag!). So I decided to do something useful and…Read more ›

Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you to target them, too. There is no way to see your competitors’ keywords…Read more ...

In this article, I’ll share ten tips to help you climb the next rung in the SEO career ladder. Helping new hires in the SEO team is important if you want to become an SEO Lead. It gives you the…Read more ›

And while I enjoy deep work, a few times a year I get the urge to leave my desk and go socialize with other human beings—ideally on my employer’s dime 😉 Conferences are a great excuse to hang out with…Read more ›

I know nothing about the new tool. I haven’t tried it. But after trying to use HARO recently, I can’t say I’m surprised or saddened by its death. It’s been a walking corpse for a while. I used HARO way…Read more ›

If you’re not one of our 275,000 subscribers, you’ve missed out on some great reads! Here’s a quick summary of my personal favorites from the last month: Best of June 2024 An Anonymous Source Shared Thousands of Leaked Google Search…Read more &#8...

Yes, AI has changed SEO forever (and will continue to do so), but it’s not going to kill it. We just need to adapt. How? By prioritizing “deep content” about topics that can’t be answered quickly or easily. Here are…Read more ›

Even better, many on-page improvements are super quick and easy to do. Follow this checklist for perfect on-page SEO every time: If you’re looking for a reusable interactive checklist to use time and time again, here are a few other…Read more &#8...

SEO is how you do that, and the basics are quick and easy. Follow these tips to rank your small business higher in no time. If you only do one thing as a small business owner, make it to claim…Read more ›

In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free. Price: Free Google Search Console, often called GSC, is one of the most widely used tools to track…Read more ›

In this article, I’ll share how you can automate your SEO reporting easily using just two tools: Ahrefs and Google Looker Studio (GLS). In theory, automating SEO reporting should help: But, in reality, these types of projects can get complicated…...

In this article, I’ll share my favorite Ahrefs’ SEO experiments we’ve run over the years and what they show us about how Google really works. Google recently downplayed the importance of links, but what happens if you disavow the links…Read more ...

Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work? And when...

This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth. There are seven tools on the list: These are all popular tools…Read more ›

When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s a misconception that big enterprise websites rank for e...

Very few blog posts create new information. Most serve to remix, curate, and copycat existing content, transferring the same core information from one website to another. If all your content does is shuffle common knowledge around, then I have bad&#823...

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers. From my experience, I’ve learned that having three key features&#823...